Swatch Plans Up to 15% Price Increase on US Watches, Introduces Satirical 'WHAT IF...TARIFFS?' Following Trump's 39% Tariffs on Swiss Goods

Swatch Price Increase: In response to a 39% tariff on Swiss imports, Swatch Group plans to raise prices by 5% to 15% for its products in the U.S., with variations depending on the brand. CEO Nick Hayek noted that despite the tariffs, Swatch has experienced a 15% increase in sales in local currency.

Limited-Edition Watch Launch: Swatch has introduced a limited-edition watch called "WHAT IF…TARIFFS?" as a playful critique of U.S. tariffs, priced at 139 Swiss francs ($174). The company aims to provoke discussions for better trade negotiations between Switzerland and the U.S.