Super Bowl LX Set to Break U.S. Sports Betting Records
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 08 2026
0mins
Should l Buy DKNG?
Source: seekingalpha
- Betting Market Forecast: The American Gaming Association projects that Super Bowl LX will attract approximately $1.76 billion in legal wagers, making it the largest betting event on the U.S. sports calendar, highlighting the robust growth potential of the sports betting market.
- Intensifying Market Competition: Companies like DraftKings, FanDuel, and BetMGM are vying for market share through aggressive promotional campaigns and same-game betting options, aiming to enhance user engagement and strengthen brand loyalty.
- Rise of Prediction Markets: While online sports betting remains illegal in key states like California and Texas, prediction markets such as Kalshi and Polymarket are available nationwide, attracting users over 18 and further diversifying the market landscape.
- Surge in App Downloads: Leading up to the Super Bowl, FanDuel and Kalshi have seen a surge in app downloads, with Kalshi reaching an impressive three million downloads in January, indicating strong consumer interest in new betting platforms.
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Analyst Views on DKNG
Wall Street analysts forecast DKNG stock price to rise
29 Analyst Rating
23 Buy
6 Hold
0 Sell
Strong Buy
Current: 22.160
Low
30.00
Averages
42.69
High
53.00
Current: 22.160
Low
30.00
Averages
42.69
High
53.00
About DKNG
DraftKings Inc. is a digital sports entertainment and gaming company. It provides users with online and retail sports betting (together, Sportsbook), online casino (iGaming) and daily fantasy sports product offerings, as well as digital lottery courier, media, and other product offerings. Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. It operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. It owns Jackpocket, a digital lottery courier app in the United States. It is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA. It also owns and operates DraftKings Network, a multi-platform content ecosystem.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Competitor Losses: During the same period, FanDuel lost six percentage points of market share, while theScore Bet and DraftKings lost four and two points respectively, suggesting that Kalshi's rise is undermining the market positions of traditional betting platforms.
- Industry Threat: Sensor Tower highlights that Kalshi's increasing popularity poses a major threat to revenue growth for U.S. sportsbook operators, particularly over the next few years unless there are unforeseen changes in the regulatory landscape.
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- Market Share Surge: According to Sensor Tower, Kalshi's monthly active user share skyrocketed from 3% to 21% in Q1 2025, indicating robust growth in the sports betting market that could significantly impact industry revenues.
- Competitor Losses: During the same period, FanDuel lost six percentage points of market share, while theScore Bet and DraftKings lost four and two points respectively, suggesting that Kalshi's rise is undermining the market positions of traditional betting platforms.
- Industry Threat: Sensor Tower highlights that Kalshi's increasing popularity poses a major threat to revenue growth for U.S. sportsbook operators, particularly over the next few years unless there are unforeseen changes in the regulatory landscape.
- Market Consolidation Trend: Smaller operators like theScore Bet and BetMGM are at risk of being squeezed out of the market, potentially prompting consolidation in the industry or partnership opportunities with prediction market platforms.
See More
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- Health Comes First: Tiger Woods has decided to step back from golf following a rollover car accident, stating he will focus on recovery without providing a specific timeline for his return, a move that could impact his standing in professional golf.
- Career Reflection: Golf Channel analyst Brandel Chamblee suggested that Woods should consider retirement, questioning the necessity of continuing to compete after multiple injuries, which has sparked widespread discussion about his future in the sport.
- Event Support: Although Woods will miss the upcoming Masters Tournament, Chairman Fred Ridley emphasized the tournament's full support for Woods, highlighting that his influence extends beyond his achievements on the course, showcasing the golf community's concern for his well-being.
- Brand and Foundation Support: Woods' education foundation and apparel brand Sun Day Red both expressed their support for him, emphasizing their commitment to serving students and communities while he focuses on his health, reflecting Woods' impact beyond the golf realm.
See More
NFL Urges Regulation of Prediction Markets to Safeguard Game Integrity
- Regulatory Call: The NFL is urging prediction market platforms to avoid offering easily manipulable contracts, particularly those tied to officiating or knowable in advance, highlighting its strong commitment to game integrity.
- Advocacy for Framework: Collaborating with the Commodity Futures Trading Commission (CFTC), the NFL emphasizes that sports-related prediction markets should be treated differently from traditional futures contracts, reflecting its pursuit of necessary regulatory protections in rapidly evolving markets.
- Cautious Stance: Unlike leagues such as the NHL, MLB, and MLS, the NFL adopts a more cautious approach towards prediction markets, requesting operators to refrain from offering specific event contracts deemed
See More
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- Market Regulation: The NFL has sent a letter to prediction market operators requesting the removal of what it deems 'objectionable bets' from their platforms to safeguard the integrity of the games and the interests of participants.
- Manipulability Concerns: The letter outlines examples of event contracts that could be easily manipulated by a single individual, such as whether a kicker will miss a field goal, highlighting the NFL's vigilance regarding these types of wagers.
- Market Participant Dynamics: While the NFL remains cautious about prediction markets, platforms like Kalshi and Polymarket have rapidly emerged in this burgeoning industry, attracting interest from traditional sports betting companies like FanDuel and DraftKings.
- Regulatory Call: NFL executives have stated that the current lack of effective regulation in sports prediction markets necessitates continued engagement with the CFTC to establish essential regulatory frameworks that protect game integrity.
See More
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- Legislative Proposal: Senators Jeff Merkley and Elizabeth Warren, along with Rep. Jamie Raskin, have introduced the STOP Corrupt Bets Act, aimed at banning prediction market bets on elections, government actions, and sports, highlighting increasing scrutiny on these platforms.
- Corruption Risks: Merkley emphasized that allowing individuals to place well-timed bets on congressional bills or military actions creates ripe conditions for corruption and undermines public trust, potentially affecting the integrity of democratic institutions.
- Market Regulation: The new bill imposes broader restrictions on prediction markets than previous measures, clarifying that these markets contradict the intent of federal trading laws and returning regulatory power over gambling to the states, addressing existing legal loopholes.
- Industry Response: Prediction market platform Kalshi criticized the legislation, claiming it is driven by casino interests threatened by competition, reflecting strong opposition within the industry and concerns about the future of prediction markets.
See More
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- Oil Price Decline: Oil prices fell as tensions appeared to ease, with WTI down 2.2% to $90.32 per barrel and Brent also down 2.2% to $102.22, indicating market sensitivity to geopolitical developments and future supply concerns.
- Investor Sentiment: Despite the overall market gains, retail sentiment towards the SPDR S&P 500 ETF Trust (SPY) and Invesco QQQ Trust (QQQ) was extremely bearish amid high message volume, suggesting uncertainty that could influence short-term investment decisions.
- Economic Outlook: While uncertainties persist, Ryan Detrick, chief market strategist at Carson Group, noted that recession risks remain limited, with forward 12-month S&P 500 earnings estimates and profit margins expected to reach new highs, indicating potential for solid returns for investors by the end of 2026.
See More
