Super Bowl Celebrations Call for Beer and Snacks: These Stocks Are Set to Score Big.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 22h ago
0mins
Should l Buy SAM?
Source: Barron's
Super Bowl Significance: The Super Bowl is the most-watched annual televised sporting event in the U.S., making it a crucial time for retail sales.
Retail Peak for Snacks and Beverages: The week leading up to the Super Bowl sees a surge in sales for snack and beverage brands as Americans prepare for gatherings.
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Analyst Views on SAM
Wall Street analysts forecast SAM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SAM is 239.01 USD with a low forecast of 192.00 USD and a high forecast of 326.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
1 Buy
7 Hold
1 Sell
Hold
Current: 238.700
Low
192.00
Averages
239.01
High
326.00
Current: 238.700
Low
192.00
Averages
239.01
High
326.00
About SAM
The Boston Beer Company, Inc. is engaged in the business of selling alcohol beverages throughout the United States and in selected international markets, under various trademarks. The trademarks include The Boston Beer Company, Twisted Tea Brewing Company, Hard Seltzer Beverage Company, Angry Orchard Cider Company, Dogfish Head Craft Brewery, Dogfish Head Distilling Co., Angel City Brewing Company, Coney Island Brewing Company, Green Rebel Brewing Co., and Sun Cruiser Beverage Co. It produces alcohol beverages, including hard seltzer, flavored malt beverages, and hard cider at Company-owned breweries and its cidery and under contract arrangements at other production facilities. The four primary Company-owned breweries are focused on production and research and development. It also owns three smaller local breweries that are mainly focused on brewing and packaging beers for retail sales on site at tap rooms and gift shops, and other. The Company sells its beverages in various packages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Super Bowl Celebrations Call for Beer and Snacks: These Stocks Are Set to Score Big.
Super Bowl Significance: The Super Bowl is the most-watched annual televised sporting event in the U.S., making it a crucial time for retail sales.
Retail Peak for Snacks and Beverages: The week leading up to the Super Bowl sees a surge in sales for snack and beverage brands as Americans prepare for gatherings.
See More
Angry Orchard Launches Valentine's Day Ex-Change Program
- Valentine's Day Ex-Change Program: Angry Orchard's Ex-Change initiative allows consumers to send their ex's abandoned items to the cider house in exchange for cash towards fresh cider, aiming to help the heartbroken transform their emotions and enjoy a fresh start.
- Free Ex-Change Kit: Starting February 2, consumers can register at angryorchardexchange.com for a free Ex-Change Kit, which includes packaging materials and a prepaid shipping label, making it easy for users to send their ex's old belongings.
- Sustainability Commitment: All items sent will be sorted and donated, ensuring nothing goes to waste, reflecting Angry Orchard's commitment to sustainability while providing emotional relief for consumers.
- Marketing Strategy: The senior marketing director of Angry Orchard stated that this initiative not only helps consumers deal with emotional baggage but also enhances brand image, attracting more young consumers and increasing brand loyalty.
See More
Samuel Adams Launches Cherry Bomb Craft Beer
- High ABV Innovation: Samuel Adams' Cherry Bomb beer, with an alcohol content of 9%, fills a gap in the market for high-ABV cherry beers, expected to attract consumers seeking new flavors and further solidify its leadership in the craft beer sector.
- Market Expansion: As the first major high-ABV cherry beer, Cherry Bomb signifies a strategic expansion for Samuel Adams into the rapidly growing high-ABV beer category, projected to grow three times faster than traditional craft beer, showcasing the brand's foresight.
- Convenient Packaging: Available year-round in 19.2oz single-serve cans, Cherry Bomb is designed for grab-and-go drinking occasions, meeting modern consumers' demand for convenience and expanding the brand's market share in the convenience channel.
- Flavor Profile: This Imperial Wheat Ale features bold black cherry flavor with a hint of candied sweetness, and despite its high ABV, it offers a clean finish, making it suitable for solo enjoyment or sharing with friends, enhancing the overall consumer experience.
See More
TeaPot Launches New Blueberry Chamomile Tea with 10mg THC
- New Product Launch: TeaPot's Blueberry Chamomile tea features 10mg of solventless THC, designed to offer consumers a low-sugar, caffeine-free relaxation beverage that meets the growing demand for healthy drink options.
- Ingredient Advantage: The beverage is made with real chamomile tea and natural blueberry flavor, containing only 35 calories and 7 grams of sugar, showcasing TeaPot's innovative capabilities in the health drink sector.
- Market Positioning: Targeted at consumers looking to unwind in the evening, the Blueberry Chamomile tea further solidifies TeaPot's position in the non-alcoholic cannabis beverage market, appealing to those seeking new experiences.
- Brand Recognition: TeaPot was named “Beverage Brand of the Year” by Kind Magazine in 2025, reflecting its influence and consumer recognition in the Canadian market, thereby enhancing the brand's competitive edge.
See More
Boston Beer Launches New TeaPot Blueberry Chamomile with 10mg THC
- New Product Launch: Boston Beer’s TeaPot brand introduces the new Blueberry Chamomile iced tea infused with 10mg of solventless THC, aiming to provide a low-sugar, caffeine-free relaxation beverage and further expand its cannabis drink market.
- Healthy Ingredients: The new beverage contains only 35 calories and 7 grams of sugar per bottle, made with real chamomile tea and natural blueberry flavor, aligning with modern consumer demands for healthier drink options and enhancing brand competitiveness.
- Market Positioning: TeaPot Blueberry Chamomile is crafted for consumers looking to unwind in the evening, showcasing Boston Beer’s innovative capabilities in the non-alcoholic cannabis beverage sector, and is expected to attract more customers seeking alternative drinks.
- Brand Recognition: TeaPot was named “Beverage Brand of the Year” in 2025, which will further enhance its visibility and consumer trust in the Canadian market, supporting future sales growth.
See More
Invest in Beer, Nicotine, and Energy Drink Stocks for the 2026 Staples Celebration
Goldman Sachs Analysis: Goldman Sachs predicts a favorable shift for consumer staples in 2026, focusing on beer, nicotine, and energy drinks as key investment areas due to a stabilizing economy and upcoming global events.
Middle-Class Consumer Trends: The analysis highlights that a healthier middle-class consumer, benefiting from normalized inflation, will drive demand for affordable luxuries like energy drinks and nicotine products, which show strong brand loyalty and habitual consumption.
2026: A Landmark Year for Beer: The year 2026 is expected to be significant for the beer industry, with major events like the FIFA World Cup, Winter Olympics, and the US 250th Anniversary likely to boost consumption and create growth opportunities.
Stocks to Watch: Key stocks in the energy drink and nicotine sectors include Monster Beverage, Celsius Holdings, Philip Morris, and Altria, while notable beer stocks include Anheuser-Busch, Molson Coors, and Boston Beer Company.
See More
Super Bowl Celebrations Call for Beer and Snacks: These Stocks Are Set to Score Big.
Super Bowl Significance: The Super Bowl is the most-watched annual televised sporting event in the U.S., making it a crucial time for retail sales.
Retail Peak for Snacks and Beverages: The week leading up to the Super Bowl sees a surge in sales for snack and beverage brands as Americans prepare for gatherings.
See More
Angry Orchard Launches Valentine's Day Ex-Change Program
- Valentine's Day Ex-Change Program: Angry Orchard's Ex-Change initiative allows consumers to send their ex's abandoned items to the cider house in exchange for cash towards fresh cider, aiming to help the heartbroken transform their emotions and enjoy a fresh start.
- Free Ex-Change Kit: Starting February 2, consumers can register at angryorchardexchange.com for a free Ex-Change Kit, which includes packaging materials and a prepaid shipping label, making it easy for users to send their ex's old belongings.
- Sustainability Commitment: All items sent will be sorted and donated, ensuring nothing goes to waste, reflecting Angry Orchard's commitment to sustainability while providing emotional relief for consumers.
- Marketing Strategy: The senior marketing director of Angry Orchard stated that this initiative not only helps consumers deal with emotional baggage but also enhances brand image, attracting more young consumers and increasing brand loyalty.
See More
Samuel Adams Launches Cherry Bomb Craft Beer
- High ABV Innovation: Samuel Adams' Cherry Bomb beer, with an alcohol content of 9%, fills a gap in the market for high-ABV cherry beers, expected to attract consumers seeking new flavors and further solidify its leadership in the craft beer sector.
- Market Expansion: As the first major high-ABV cherry beer, Cherry Bomb signifies a strategic expansion for Samuel Adams into the rapidly growing high-ABV beer category, projected to grow three times faster than traditional craft beer, showcasing the brand's foresight.
- Convenient Packaging: Available year-round in 19.2oz single-serve cans, Cherry Bomb is designed for grab-and-go drinking occasions, meeting modern consumers' demand for convenience and expanding the brand's market share in the convenience channel.
- Flavor Profile: This Imperial Wheat Ale features bold black cherry flavor with a hint of candied sweetness, and despite its high ABV, it offers a clean finish, making it suitable for solo enjoyment or sharing with friends, enhancing the overall consumer experience.
See More
TeaPot Launches New Blueberry Chamomile Tea with 10mg THC
- New Product Launch: TeaPot's Blueberry Chamomile tea features 10mg of solventless THC, designed to offer consumers a low-sugar, caffeine-free relaxation beverage that meets the growing demand for healthy drink options.
- Ingredient Advantage: The beverage is made with real chamomile tea and natural blueberry flavor, containing only 35 calories and 7 grams of sugar, showcasing TeaPot's innovative capabilities in the health drink sector.
- Market Positioning: Targeted at consumers looking to unwind in the evening, the Blueberry Chamomile tea further solidifies TeaPot's position in the non-alcoholic cannabis beverage market, appealing to those seeking new experiences.
- Brand Recognition: TeaPot was named “Beverage Brand of the Year” by Kind Magazine in 2025, reflecting its influence and consumer recognition in the Canadian market, thereby enhancing the brand's competitive edge.
See More
Boston Beer Launches New TeaPot Blueberry Chamomile with 10mg THC
- New Product Launch: Boston Beer’s TeaPot brand introduces the new Blueberry Chamomile iced tea infused with 10mg of solventless THC, aiming to provide a low-sugar, caffeine-free relaxation beverage and further expand its cannabis drink market.
- Healthy Ingredients: The new beverage contains only 35 calories and 7 grams of sugar per bottle, made with real chamomile tea and natural blueberry flavor, aligning with modern consumer demands for healthier drink options and enhancing brand competitiveness.
- Market Positioning: TeaPot Blueberry Chamomile is crafted for consumers looking to unwind in the evening, showcasing Boston Beer’s innovative capabilities in the non-alcoholic cannabis beverage sector, and is expected to attract more customers seeking alternative drinks.
- Brand Recognition: TeaPot was named “Beverage Brand of the Year” in 2025, which will further enhance its visibility and consumer trust in the Canadian market, supporting future sales growth.
See More
Invest in Beer, Nicotine, and Energy Drink Stocks for the 2026 Staples Celebration
Goldman Sachs Analysis: Goldman Sachs predicts a favorable shift for consumer staples in 2026, focusing on beer, nicotine, and energy drinks as key investment areas due to a stabilizing economy and upcoming global events.
Middle-Class Consumer Trends: The analysis highlights that a healthier middle-class consumer, benefiting from normalized inflation, will drive demand for affordable luxuries like energy drinks and nicotine products, which show strong brand loyalty and habitual consumption.
2026: A Landmark Year for Beer: The year 2026 is expected to be significant for the beer industry, with major events like the FIFA World Cup, Winter Olympics, and the US 250th Anniversary likely to boost consumption and create growth opportunities.
Stocks to Watch: Key stocks in the energy drink and nicotine sectors include Monster Beverage, Celsius Holdings, Philip Morris, and Altria, while notable beer stocks include Anheuser-Busch, Molson Coors, and Boston Beer Company.
See More
