Sun Cruiser Launches Blueberry Lemonade & Vodka to Expand Flavor Lineup
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 11 hours ago
0mins
Should l Buy SAM?
Source: Newsfilter
- New Flavor Launch: Sun Cruiser officially introduces Blueberry Lemonade & Vodka, made with real ingredients and premium vodka, addressing strong consumer demand for blueberry flavor, which is expected to further drive brand growth in the ready-to-drink spirits market.
- Product Line Optimization: The Blueberry Lemonade & Vodka will replace the existing Half & Half flavor, creating a new all-lemonade mix pack that enhances consumer choice and is anticipated to boost sales and market share.
- Regional Market Expansion: The 8-pack and 570mL single-serve cans of Blueberry Lemonade & Vodka will be exclusively launched in New England and the Northeast, further solidifying the brand's presence in these markets while attracting more consumers to try the new flavor.
- Diversified Product Packaging: The newly launched Sampler Variety Pack will include Classic Iced Tea, Half & Half, Pink Lemonade, and Classic Lemonade, allowing consumers to enjoy multiple flavors in a convenient 12-pack, which is expected to enhance brand loyalty and customer satisfaction.
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Analyst Views on SAM
Wall Street analysts forecast SAM stock price to rise
9 Analyst Rating
1 Buy
7 Hold
1 Sell
Hold
Current: 231.710
Low
192.00
Averages
239.01
High
326.00
Current: 231.710
Low
192.00
Averages
239.01
High
326.00
About SAM
The Boston Beer Company, Inc. is engaged in the business of selling alcohol beverages throughout the United States and in selected international markets, under various trademarks. The trademarks include The Boston Beer Company, Twisted Tea Brewing Company, Hard Seltzer Beverage Company, Angry Orchard Cider Company, Dogfish Head Craft Brewery, Dogfish Head Distilling Co., Angel City Brewing Company, Coney Island Brewing Company, Green Rebel Brewing Co., and Sun Cruiser Beverage Co. It produces alcohol beverages, including hard seltzer, flavored malt beverages, and hard cider at Company-owned breweries and its cidery and under contract arrangements at other production facilities. The four primary Company-owned breweries are focused on production and research and development. It also owns three smaller local breweries that are mainly focused on brewing and packaging beers for retail sales on site at tap rooms and gift shops, and other. The Company sells its beverages in various packages.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- New Flavor Launch: Sun Cruiser officially introduces Blueberry Lemonade & Vodka, made with real ingredients and premium vodka, addressing strong consumer demand for blueberry flavor, which is expected to further drive brand growth in the ready-to-drink spirits market.
- Product Line Optimization: The Blueberry Lemonade & Vodka will replace the existing Half & Half flavor, creating a new all-lemonade mix pack that enhances consumer choice and is anticipated to boost sales and market share.
- Regional Market Expansion: The 8-pack and 570mL single-serve cans of Blueberry Lemonade & Vodka will be exclusively launched in New England and the Northeast, further solidifying the brand's presence in these markets while attracting more consumers to try the new flavor.
- Diversified Product Packaging: The newly launched Sampler Variety Pack will include Classic Iced Tea, Half & Half, Pink Lemonade, and Classic Lemonade, allowing consumers to enjoy multiple flavors in a convenient 12-pack, which is expected to enhance brand loyalty and customer satisfaction.
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