Stran Launches Custom Online Gifting Platform to Enhance Client Engagement
- Platform Innovation: Stran's Online Gifting Program offers clients a customizable branded gifting experience designed to enhance customer loyalty through curated gifts and meaningful reward experiences, thereby strengthening the company's competitive position in the market.
- Initial Deployment: The platform's initial rollout is underway with one of the world's largest audit, tax, and advisory firms, marking a critical milestone ahead of a broader launch in 2026, which is expected to significantly boost client engagement and satisfaction.
- Flexibility and Personalization: The platform supports enterprise-level flexibility, allowing clients to create their own branded gift redemption sites with structured gift tiers (such as $25, $50, and $100) to meet diverse customer needs, thereby enhancing brand value.
- Automated Experience: With automated communication processes and all-inclusive fulfillment pricing, Stran ensures a consistent and streamlined experience for users throughout the process, which not only enhances customer satisfaction but also creates long-term recurring revenue streams for the company.
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- Significant Contract Value: Stran has secured a multi-million dollar contract with a premier sports betting and gaming company to support its rewards and loyalty program, enhancing customer loyalty and brand value.
- Customized Gift Solutions: The agreement entails Stran developing tailored gift options for loyal players, helping the gaming company celebrate player support through unique gifts and experiences, thereby strengthening long-term engagement.
- Market Validation: CEO Andy Shape stated that this partnership validates Stran's capability to deliver highly customized loyalty solutions, showcasing its competitive advantage in a complex market.
- Industry Leadership: Over the past 30 years, Stran has grown to become a leader in the promotional products industry, focusing on complex marketing programs that help numerous Fortune 500 companies enhance brand awareness and drive sales.
- Platform Innovation: Stran's Online Gifting Program offers clients a customizable branded gifting experience designed to enhance customer loyalty through curated gifts and meaningful reward experiences, thereby strengthening the company's competitive position in the market.
- Initial Deployment: The platform's initial rollout is underway with one of the world's largest audit, tax, and advisory firms, marking a critical milestone ahead of a broader launch in 2026, which is expected to significantly boost client engagement and satisfaction.
- Flexibility and Personalization: The platform supports enterprise-level flexibility, allowing clients to create their own branded gift redemption sites with structured gift tiers (such as $25, $50, and $100) to meet diverse customer needs, thereby enhancing brand value.
- Automated Experience: With automated communication processes and all-inclusive fulfillment pricing, Stran ensures a consistent and streamlined experience for users throughout the process, which not only enhances customer satisfaction but also creates long-term recurring revenue streams for the company.

- Leadership Restructuring: Stran has appointed Jack Audibert as Chief Strategy Officer and Chief Compliance Officer to align its leadership structure with growth priorities and operational needs, thereby enhancing its leadership position in the multi-billion-dollar promotional products industry.
- Strengthened Strategic Execution: Since joining in 2020, Audibert has played a crucial role in multiple phases of expansion, including the successful acquisition and integration of six companies, ensuring the company remains competitive in a rapidly changing market.
- Enhanced Compliance Management: As Chief Compliance Officer, Audibert will oversee increasingly critical compliance functions, particularly following the Gander Group acquisition, ensuring structured management of casino-related licensing and regulatory obligations.
- Future Development Planning: Audibert will continue to lead corporate planning, evaluate new growth opportunities, and guide the strategic framework supporting the company's next phase of expansion, ensuring effective integration of future acquisitions and execution of strategic priorities.
Market Performance: Semiconductors shares are lagging the market, down approximately 4.3% overall on Thursday.
Notable Declines: SkyWater Technology and SolarEdge Technologies are leading the decline, with drops of about 16.1% and 13.6%, respectively.
Sector Laggards: The article also mentions advertising and semiconductors as sectors underperforming on Thursday.
Author's Perspective: The views expressed in the article are those of the author and do not necessarily represent Nasdaq, Inc.
Cisco's Financial Performance: Cisco Systems, Inc. reported strong first-quarter fiscal 2026 results with revenue of $14.88 billion and adjusted earnings of $1.00 per share, leading to a 6.9% increase in share price during pre-market trading.
Notable Gainers: Several stocks saw significant pre-market gains, including Nuvve Holding Corp (+112%), Sonder Holdings Inc (+64.2%), and Firefly Aerospace Inc (+23.8%), following positive announcements and financial results.
Significant Losers: Korro Bio, Inc. experienced a drastic drop of 79.2% after announcing workforce reductions, while Ardent Health, Inc. fell 30.5% due to disappointing earnings and lowered guidance.
Market Overview: The pre-market trading session showed a mix of gains and losses across various stocks, with notable fluctuations in share prices following recent financial disclosures and corporate announcements.
Sales Growth: Stran & Company reported a 56.7% increase in sales to $87.3 million for the nine months ending September 30, 2025, driven by higher spending from existing customers and the acquisition of Gander Group assets.
Financial Performance: The company reduced its net loss to $1.0 million from $3.6 million in the previous year, with EBITDA improving to $(0.4) million, indicating progress towards sustainable profitability.
Share Repurchase Program: Stran repurchased approximately 267,000 shares of common stock for a total of $408,000, reflecting confidence in the company's long-term outlook and maintaining a strong cash position of $11.8 million.
Recognition and Future Plans: The company was recognized as one of the "Greatest Companies to Work For" by PPAI, and plans to focus on deepening client relationships and pursuing growth through both organic means and acquisitions as it approaches 2026.







