Sprout Socia Unveils AI Innovations and Expands Reddit Partnership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 18 2026
0mins
Should l Buy SPT?
Sprout Socia (SPT) announced new AI-driven innovations and an expanded partnership to help brands reach people in the Answer Engine era. These updates empower organizations to create and scale the type of authentic content that consumers and AI answer engines value most. This release features an expanded Reddit (RDDT) partnership, a new AI-powered creator management tool called Recruit, and the Trellis Monitoring Agent for NewsWhip.
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Analyst Views on SPT
Wall Street analysts forecast SPT stock price to rise
9 Analyst Rating
5 Buy
4 Hold
0 Sell
Moderate Buy
Current: 6.450
Low
13.00
Averages
18.25
High
32.00
Current: 6.450
Low
13.00
Averages
18.25
High
32.00
About SPT
Sprout Social, Inc. is engaged in designing, developing, and operating a Web-based social media management tool enabling companies to manage and measure their online presence. It provides organizations with a centralized platform to manage their social media efforts across stakeholders and business functions. Its cloud software brings together social messaging, data, and workflows in a unified system of record, intelligence, and action. It operates across major networks, including X (formerly known as Twitter), Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google, Reddit, Glassdoor and YouTube, and commerce platforms Facebook Shops, Shopify, and WooCommerce. The Company’s platform components include artificial intelligence (AI) and automation, publishing, engagement, analytics, social listening, influencer marketing by sprout social, and employee advocacy. Its platform is licensed on a per-user, per-month basis, providing scalability to meet the needs of businesses of all sizes.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Webinar Announcement: Sprout Social will host a Platform Overview and System of Record and Action Webinar on March 11, 2026, at 10:00 a.m. Central Time, featuring CTO Alan Boyce and Distinguished Engineer Kevin Stanton, aimed at showcasing the latest features of its social media management software to users.
- Registration and Replay: Online registration for the webinar is now open, allowing users to sign up via Sprout Social's official website, with live webcasts and replays available on the company's investor relations site, ensuring that those unable to attend live can still access the information.
- Industry Leadership: Sprout Social has been recognized as the #1 Best Software Product by G2's 2024 Best Software Award, leveraging its powerful social data analytics and comprehensive publishing and engagement functionalities to help tens of thousands of brands achieve faster business impact, thereby reinforcing its leadership position in the social media management sector.
- Information Disclosure Channels: Sprout Social routinely announces material information to investors and the marketplace through SEC filings, press releases, and webcasts, encouraging investors to follow its investor website and social media for the latest updates and important announcements.
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- Surge in ASTS Options Trading: AST SpaceMobile Inc experienced options trading volume of 102,871 contracts, representing approximately 10.3 million shares, which is about 73.7% of its average daily trading volume over the past month, indicating strong market interest in its future performance.
- High Demand for Put Options: Within ASTS, the $80 strike put option expiring on March 20, 2026, saw 13,363 contracts traded, representing approximately 1.3 million shares, suggesting a significant increase in investor expectations for a potential decline in stock price.
- SPT Options Trading Activity: Sprout Social Inc recorded options trading volume of 13,895 contracts, equivalent to about 1.4 million shares, which is approximately 68.8% of its average daily trading volume over the past month, reflecting heightened market attention to its stock price fluctuations.
- SPT Put Options Trading Details: For SPT, the $5 strike put option expiring on April 17, 2026, had a trading volume of 13,805 contracts, involving around 1.4 million shares, indicating a cautious outlook from investors regarding its future stock price.
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- Disappointing Financial Results: Flutter Entertainment reported Q4 revenue of $4.74 billion, a 25% year-over-year increase, yet it fell short of the market expectation of $4.97 billion, indicating challenges in revenue growth that could impact investor confidence moving forward.
- Earnings Miss: The company posted earnings per share of $1.74, missing the consensus estimate of $1.99, reflecting pressures from rising costs and intensified market competition, which may raise concerns about future profitability among investors.
- Significant Stock Decline: In pre-market trading, Flutter's shares plummeted by 14.8% to $104.84, indicating a strong market reaction to the disappointing earnings report, which could adversely affect the company's short-term market performance.
- Uncertain Future Guidance: Flutter issued weak FY26 revenue guidance in its report, potentially diminishing market confidence in the company's growth prospects and exacerbating stock volatility risks.
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- Earnings Beat: Sprout Social reported Q4 earnings of $0.20 per share, surpassing the analyst consensus of $0.16, indicating improved profitability that may attract more investor interest.
- Sales Growth: The company achieved quarterly sales of $120.887 million, exceeding market expectations of $118.767 million, reflecting strong demand and an increase in market share within the social media management sector.
- Future Outlook: Sprout Social projects FY2026 adjusted EPS between $0.88 and $0.97, slightly below the market estimate of $0.90, yet still indicating robust growth potential.
- Stock Volatility: Despite strong earnings, Sprout Social's shares fell 7.8% to $6.55 in pre-market trading, reflecting market caution regarding future growth expectations, particularly after analysts downgraded their price targets.
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- Significant Revenue Growth: Sprout Social reported $120.9 million in revenue for Q4 2025, reflecting a 12.9% year-over-year increase, indicating strong market performance, particularly as multi-year contracts now comprise nearly half of the contract mix, showcasing successful upmarket movement.
- AI Product Innovation: The introduction of the Sprout AI platform leverages a differentiated data layer and proprietary agents to help teams transition from insights to actions more swiftly, enhancing the intelligence of the product and expected to boost customer retention and competitive positioning.
- Clear Strategic Goals: Management has set a target of achieving a combined growth and non-GAAP operating margin of 30% by Q4 2027, demonstrating confidence in future growth driven by the expansion of multi-year contracts and high-value customer segments.
- Robust Financial Performance: The company achieved a non-GAAP operating margin of 9.5% in Q4, finishing the year at 10.5%, while free cash flow rose to $10.9 million, reflecting effective financial management and sustained profitability.
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- Earnings Announcement Date: Sprout Social (SPT) is set to release its Q4 earnings on February 26 after market close, with consensus EPS estimate at $0.16, reflecting a 15.8% year-over-year decline, while revenue is expected to reach $118.77 million, indicating a 10.9% year-over-year growth potential.
- Historical Performance: Over the past two years, SPT has exceeded EPS estimates 100% of the time and revenue estimates 88% of the time, showcasing the company's financial stability and bolstering market confidence in its performance.
- Estimate Revision Dynamics: In the last three months, EPS estimates saw one upward revision with no downward adjustments, while revenue estimates experienced one upward and one downward revision, indicating mixed market sentiment regarding the company's future performance, which could influence investor decisions.
- Market Attention: Sprout Social presented at Barclays' 23rd Annual Global Technology Conference, highlighting its efforts to attract investor interest and potentially paving the way for its turnaround strategy, thereby enhancing its competitive position in the market.
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