Sprinklr CEO Rory Read Sells 68,673 Shares for Approximately $534,276
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 23 2025
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Source: NASDAQ.COM
- Insider Sale: On December 16, 2025, Sprinklr CEO Rory Read sold 68,673 shares for approximately $534,276, representing 3.6% of his direct holdings, indicating a cautious approach to market conditions.
- Ownership Status: Post-sale, Read retains 1,810,613 shares, reflecting his confidence in the company's future, although the sale suggests reduced available capacity after prior disposals.
- Market Performance: Despite Sprinklr's revenue reaching $219.1 million in Q3 2023, a 9% year-over-year increase, its stock price has steadily declined over the past few years, indicating market skepticism regarding its AI capabilities.
- Investor Sentiment: While Read's sale does not imply a deterioration in the company's fundamentals, Sprinklr's P/E ratio has significantly decreased since early 2025, prompting investors to carefully consider whether to increase their positions at this time.
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Analyst Views on CXM
Wall Street analysts forecast CXM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CXM is 9.40 USD with a low forecast of 7.00 USD and a high forecast of 12.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
1 Buy
4 Hold
1 Sell
Hold
Current: 6.560
Low
7.00
Averages
9.40
High
12.00
Current: 6.560
Low
7.00
Averages
9.40
High
12.00
About CXM
Sprinklr, Inc. is an enterprise software company for customer-facing functions. The Company's artificial intelligence (AI) platform, Unified Customer Experience Management (Unified-CXM), enables customer-facing teams, from customer service to marketing, to collaborate across internal silos, communicate across digital channels, and leverage AI to deliver better customer experience. Its platform enables organizations to connect to approximately 30 digital channels, including messaging, live chat, text, social media and hundreds of millions of forums, blogs, news and review sites, as well as traditional channels such as voice and email. Its single-codebase platform is designed to handle unstructured data. Its Unified-CXM platform enables listening, seamless collaboration across the entire customer journey, skills-based workflow, customer-led governance, and timely decision-making.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sprinklr Director Yvette Kanouff Exercises Options, Increases Holdings by 142,611 Shares
- Options Exercise and Increase: Sprinklr Director Yvette Kanouff exercised options on December 8 and 9, 2025, acquiring 157,389 shares; despite selling some, her total holdings increased to 142,611 shares, indicating confidence in the company's future.
- Stock Performance Decline: Since its IPO, Sprinklr's stock has fallen approximately 55%, with a further 9% drop in 2025 and an additional 6.8% as of January 13, 2026, reflecting market concerns over its performance.
- Deteriorating Financials: The company reported a 77% decline in net income to $2.9 million in Q3 2026 compared to the previous quarter, and is on track for lower net income than FY 2025, highlighting significant profitability challenges ahead.
- Executive Changes and Market Reaction: Despite leadership changes, Wall Street remains neutral on Sprinklr, with future performance improvements still uncertain, indicating cautious sentiment regarding the company's strategic adjustments.
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Sprinklr Director Yvette Kanouff Sells 157,389 Shares for Approximately $1.23 Million
- Insider Sale: Sprinklr Director Yvette Kanouff executed a direct sale of 157,389 shares on December 8 and 9, 2025, totaling approximately $1.23 million, which reduced her direct holdings by 39.61% to 239,928 shares, representing 0.0950% of the company's outstanding shares.
- Transaction Mechanism: The sale was triggered by the conversion of Class B common stock into Class A common stock, followed by an open-market sale without indirect accounts or trusts, potentially indicating a shift in executive confidence regarding the company's future.
- Market Performance: Sprinklr's stock experienced a second consecutive year of decline in 2025, with a 9% drop for the year and an additional 6.8% decrease as of January 13, 2026, reflecting market concerns about the company's profitability outlook.
- Financial Status: Although Kanouff sold shares, her total holdings actually increased post-transaction, suggesting confidence in the company's long-term prospects; however, the latest earnings report indicated a 77% drop in net income from the previous quarter, leaving future performance uncertain.
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