Sports Entertainment Gaming Global Appoints New Executives
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 30 2026
0mins
Should l Buy SEGG?
Sports Entertainment Gaming Global announced the appointments of Veloce executives Daniel Bailey as Chief Commercial Officer and Jack Clarke as Chief Strategy Officer. After completing the Veloce acquisition and materially increasing the Company's revenue, these appointments have been made to further support SEGG Media's 90-day plan focused on execution, integrating operations and teams, and monetizing new assets. As CCO, Bailey will lead SEGG Media's global monetization strategy, focused on revenue growth, partnerships, and value creation across the Company's digital ecosystem. As CSO, Clarke will focus on enterprise strategy, capital discipline, and integration execution to ensure acquisitions translate into scalable revenue and long-term shareholder value.
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Analyst Views on SEGG
Wall Street analysts forecast SEGG stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.579
Low
15.50
Averages
15.50
High
15.50
Current: 0.579
Low
15.50
Averages
15.50
High
15.50
About SEGG
Sports Entertainment Gaming Global Corporation is a global sport, entertainment, and gaming company operating a portfolio of digital and experiential assets including Sports.com, Concerts.com, TicketStub.com, Lottery.com, and Veloce Media Group. Its operating segments include Sports, Entertainment, and Gaming. Sports.com is a global sports streaming and content platform focused on delivering premium short-form video, curated articles, and eventually live event coverage. The platform combines mobile-first accessibility, AI-driven personalization, and community engagement to create a unified experience for fans worldwide. The Company has an independent third-party lottery game service. It offers multiple gaming platforms to enable the remote purchase of legally sanctioned lottery and sweepstakes games in the United States and abroad (the Platforms). Lottery.com provides comprehensive information about lotteries, including results, analysis, comparisons, tools, and regulatory context.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
SEGG Media Expands Partnership with Soccerex as Official Sponsor
- Strategic Partnership Expansion: SEGG Media has announced an expansion of its partnership with Soccerex, becoming the official sponsor for global events in 2026 and 2027, which is expected to provide direct access to over $1 billion in annual football-related commercial spend, thereby enhancing its influence in the global football economy.
- Commercial Opportunity Acquisition: Through this collaboration, SEGG Media will integrate the Sports.com brand and leverage Soccerex's platform to engage hundreds of industry decision-makers, creating new opportunities in media rights, sponsorship, and content distribution to drive revenue growth.
- Acquisition Target Alignment: This partnership aligns with SEGG Media's objective to acquire a European football club, expected to provide structured commercial introductions and deal opportunities that support its strategic investments in the football sector.
- Industry Dialogue Participation: SEGG Media will engage in industry dialogue through Soccerex's Deal Network, building year-round visibility and driving strategic transactions related to football, further solidifying its core position within the global football ecosystem.
See More
SEGG Media Acquires Veloce Media Group, Significantly Boosting Revenue Streams
- Acquisition Impact: SEGG Media's $61 million acquisition of a controlling interest in Veloce Media Group is expected to generate over $20 million in revenue from Veloce and its subsidiary Quadrant in 2026, significantly enhancing the company's revenue base and international footprint.
- Diversified Revenue Model: Veloce operates across five core verticals, including digital advertising and esports, achieving $2.17 million in digital ad revenue in 2025, which strengthens its competitive position in the global market.
- Quadrant Expansion: In 2025, Quadrant generated $2.45 million in partnership and digital revenue, including $675,000 from merchandise and B2B activations through T-Mobile at the Las Vegas Grand Prix, driving brand exposure and consumer engagement.
- Leadership in Sustainable Racing: Veloce maintains a leading position in esports and sustainable motorsport, generating $3.36 million in fee-for-service and sponsorship revenue in 2025, and is set to participate in the FIA Hydrogen World Cup in 2026, further solidifying its market position.
See More
SEGG Media Acquisition of Veloce Expected to Generate Over $20 Million in 2026 Revenue
- Significant Acquisition Impact: SEGG Media's $61 million acquisition of a controlling interest in Veloce Media Group is expected to generate over $20 million in revenue in 2026, significantly enhancing the company's revenue base and supporting its expansion into a global sports and digital media platform.
- Diversified Revenue Model: Veloce operates across five core verticals including digital advertising and esports, achieving $2.17 million in digital ad revenue in 2025, which creates ongoing monetization opportunities and reduces reliance on single revenue streams.
- Creator Agency Expansion: Since its launch in 2025, Veloce's creator agency has generated $620,000 in revenue while representing 15 high-profile creators, establishing commercial partnerships with brands like Audi and Ferrari, thereby enhancing brand influence and market penetration.
- Leadership in Sustainable Racing: Veloce maintains a leadership position in esports and sustainable racing, generating $3.36 million in fee-for-service and sponsorship revenue in 2025, and confirming its entry into the FIA Hydrogen World Cup in 2026, showcasing its forward-thinking in next-generation racing innovation.
See More
SEGG Appoints New Senior Vice President for Sports Business
- Executive Appointment: SEGG Media has appointed Jamie MacLaurin, co-founder of Veloce Media Group, as Senior Vice President of its sports business, leveraging MacLaurin's extensive experience in motorsport, content, and partnerships to drive commercial opportunities and enhance market competitiveness.
- Increased Ownership: SEGG Media has secured approximately 68% of Veloce's equity through the completion of remaining share purchases, a move that is expected to enhance operational efficiency, simplify capital structure, and support future growth strategies.
- Revenue Growth Outlook: Veloce is projected to contribute $20 million in annual revenue starting Q1 2026, significantly boosting SEGG's consolidated revenue and reinforcing its position in the global media platform landscape.
- Brand Expansion: Under MacLaurin's leadership, Quadrant has amassed nearly 7 million followers, driving rapid growth in the Veloce digital ecosystem, which is expected to yield substantial financial returns for SEGG and strengthen its role as a bridge between creator culture and top-tier sports entertainment.
See More
SEGG Appoints New Executive and Increases Stake in Veloce
- Executive Appointment: SEGG Media has appointed Jamie MacLaurin, co-founder of Veloce Media Group, as Senior Vice President of its sports business, leveraging his extensive experience in motorsport and content to drive commercial opportunities that enhance overall business performance.
- Increased Stake: SEGG Media has completed the acquisition of 68% of Veloce's equity, which is expected to streamline capital structure and enhance operational efficiency, thereby supporting future growth strategies and solidifying its position in the global sports entertainment market.
- Revenue Growth Forecast: Veloce is projected to contribute $20 million in annual revenue to SEGG starting in Q1 2026, representing a significant increase that will directly boost SEGG's consolidated revenue and strengthen its financial foundation.
- Brand Expansion: Under MacLaurin's leadership, the Quadrant brand has amassed nearly 7 million followers, driving growth in the Veloce digital ecosystem, which is expected to yield higher market share and revenue growth potential for the company.
See More
SEGG MEDIA APPOINTS DANIEL BAILEY TO BOARD OF DIRECTORS AFTER MAJORITY ACQUISITION OF VELOCE MEDIA GROUP
Board Appointment: Daniel Bailey has been nominated to the Board of Directors.
Acquisition Context: This nomination follows a significant acquisition of Velocé Media Group by a major entity.
See More
SEGG Media Expands Partnership with Soccerex as Official Sponsor
- Strategic Partnership Expansion: SEGG Media has announced an expansion of its partnership with Soccerex, becoming the official sponsor for global events in 2026 and 2027, which is expected to provide direct access to over $1 billion in annual football-related commercial spend, thereby enhancing its influence in the global football economy.
- Commercial Opportunity Acquisition: Through this collaboration, SEGG Media will integrate the Sports.com brand and leverage Soccerex's platform to engage hundreds of industry decision-makers, creating new opportunities in media rights, sponsorship, and content distribution to drive revenue growth.
- Acquisition Target Alignment: This partnership aligns with SEGG Media's objective to acquire a European football club, expected to provide structured commercial introductions and deal opportunities that support its strategic investments in the football sector.
- Industry Dialogue Participation: SEGG Media will engage in industry dialogue through Soccerex's Deal Network, building year-round visibility and driving strategic transactions related to football, further solidifying its core position within the global football ecosystem.
See More
SEGG Media Acquires Veloce Media Group, Significantly Boosting Revenue Streams
- Acquisition Impact: SEGG Media's $61 million acquisition of a controlling interest in Veloce Media Group is expected to generate over $20 million in revenue from Veloce and its subsidiary Quadrant in 2026, significantly enhancing the company's revenue base and international footprint.
- Diversified Revenue Model: Veloce operates across five core verticals, including digital advertising and esports, achieving $2.17 million in digital ad revenue in 2025, which strengthens its competitive position in the global market.
- Quadrant Expansion: In 2025, Quadrant generated $2.45 million in partnership and digital revenue, including $675,000 from merchandise and B2B activations through T-Mobile at the Las Vegas Grand Prix, driving brand exposure and consumer engagement.
- Leadership in Sustainable Racing: Veloce maintains a leading position in esports and sustainable motorsport, generating $3.36 million in fee-for-service and sponsorship revenue in 2025, and is set to participate in the FIA Hydrogen World Cup in 2026, further solidifying its market position.
See More
SEGG Media Acquisition of Veloce Expected to Generate Over $20 Million in 2026 Revenue
- Significant Acquisition Impact: SEGG Media's $61 million acquisition of a controlling interest in Veloce Media Group is expected to generate over $20 million in revenue in 2026, significantly enhancing the company's revenue base and supporting its expansion into a global sports and digital media platform.
- Diversified Revenue Model: Veloce operates across five core verticals including digital advertising and esports, achieving $2.17 million in digital ad revenue in 2025, which creates ongoing monetization opportunities and reduces reliance on single revenue streams.
- Creator Agency Expansion: Since its launch in 2025, Veloce's creator agency has generated $620,000 in revenue while representing 15 high-profile creators, establishing commercial partnerships with brands like Audi and Ferrari, thereby enhancing brand influence and market penetration.
- Leadership in Sustainable Racing: Veloce maintains a leadership position in esports and sustainable racing, generating $3.36 million in fee-for-service and sponsorship revenue in 2025, and confirming its entry into the FIA Hydrogen World Cup in 2026, showcasing its forward-thinking in next-generation racing innovation.
See More
SEGG Appoints New Senior Vice President for Sports Business
- Executive Appointment: SEGG Media has appointed Jamie MacLaurin, co-founder of Veloce Media Group, as Senior Vice President of its sports business, leveraging MacLaurin's extensive experience in motorsport, content, and partnerships to drive commercial opportunities and enhance market competitiveness.
- Increased Ownership: SEGG Media has secured approximately 68% of Veloce's equity through the completion of remaining share purchases, a move that is expected to enhance operational efficiency, simplify capital structure, and support future growth strategies.
- Revenue Growth Outlook: Veloce is projected to contribute $20 million in annual revenue starting Q1 2026, significantly boosting SEGG's consolidated revenue and reinforcing its position in the global media platform landscape.
- Brand Expansion: Under MacLaurin's leadership, Quadrant has amassed nearly 7 million followers, driving rapid growth in the Veloce digital ecosystem, which is expected to yield substantial financial returns for SEGG and strengthen its role as a bridge between creator culture and top-tier sports entertainment.
See More
SEGG Appoints New Executive and Increases Stake in Veloce
- Executive Appointment: SEGG Media has appointed Jamie MacLaurin, co-founder of Veloce Media Group, as Senior Vice President of its sports business, leveraging his extensive experience in motorsport and content to drive commercial opportunities that enhance overall business performance.
- Increased Stake: SEGG Media has completed the acquisition of 68% of Veloce's equity, which is expected to streamline capital structure and enhance operational efficiency, thereby supporting future growth strategies and solidifying its position in the global sports entertainment market.
- Revenue Growth Forecast: Veloce is projected to contribute $20 million in annual revenue to SEGG starting in Q1 2026, representing a significant increase that will directly boost SEGG's consolidated revenue and strengthen its financial foundation.
- Brand Expansion: Under MacLaurin's leadership, the Quadrant brand has amassed nearly 7 million followers, driving growth in the Veloce digital ecosystem, which is expected to yield higher market share and revenue growth potential for the company.
See More
SEGG MEDIA APPOINTS DANIEL BAILEY TO BOARD OF DIRECTORS AFTER MAJORITY ACQUISITION OF VELOCE MEDIA GROUP
Board Appointment: Daniel Bailey has been nominated to the Board of Directors.
Acquisition Context: This nomination follows a significant acquisition of Velocé Media Group by a major entity.
See More
