SoundHound AI Partners with Peet's Coffee to Launch Employee Assist
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
0mins
Should l Buy SOUN?
SoundHound AI and Peet's Coffee announced they are partnering to deploy SoundHound's Employee Assist, a voice AI-powered agent that empowers in-store teams with hands-free, real-time access to critical information, enhancing both employee support and the customer experience.
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Analyst Views on SOUN
Wall Street analysts forecast SOUN stock price to rise
7 Analyst Rating
5 Buy
2 Hold
0 Sell
Moderate Buy
Current: 6.060
Low
11.00
Averages
16.60
High
26.00
Current: 6.060
Low
11.00
Averages
16.60
High
26.00
About SOUN
SoundHound AI, Inc. is engaged in conversational intelligence, offering voice and conversational artificial intelligence (AI) solutions that let businesses offer experiences to their customers. Through its proprietary technology, its voice AI delivers speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via AI-driven products, such as Smart Answering, Smart Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with SoundHound Chat AI, a voice assistant with integrated Generative AI, it powers various products and services, and processes billions of interactions each year for businesses. Its developer platform, Houndify, is an open-access platform that allows developers to leverage its Voice AI technology and a library of over 100 content domains, including commonly used domains for points of interest, weather, flight status, sports and more.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Investment Opportunity Analysis for SoundHound AI Stock
- Significant Market Potential: According to Yahoo! Finance, SoundHound AI's current one-year average price target is $14.62, indicating a 141% upside from its current price of $5.89, showcasing its investment value.
- Wide Industry Applications: By combining audio recognition technology with generative AI, SoundHound AI is rapidly deploying automated ordering systems in the fast-food industry, which is expected to significantly enhance operational efficiency and reduce labor costs.
- Rapid Customer Growth: SoundHound AI is signing new customers and expanding contracts across financial services, insurance, and healthcare, leading to a 59% year-over-year revenue increase, indicating the company is moving in the right direction.
- Attractive Valuation for Investment: Although SoundHound AI is not yet profitable, its price-to-sales ratio of 15 times suggests that, given its market potential and industry outlook, the current price represents a worthwhile investment opportunity.
See More
SoundHound AI's Revenue Soars 59%, Strong Investment Potential
- Significant Revenue Growth: SoundHound AI's revenue has surged by 59% year-over-year, indicating strong demand for its products as it rapidly expands its client base in sectors like finance, healthcare, and insurance, which could enhance profitability in the future.
- Optimistic Market Outlook: According to Yahoo! Finance, SoundHound AI's target price is $14.62, representing a 141% upside from its current price, and achieving this target would yield substantial returns for investors, reflecting market confidence in its future performance.
- Wide Industry Applications: SoundHound AI is swiftly deploying its audio recognition and generative AI technology, particularly in automating drive-thru systems in fast-food restaurants, which not only boosts operational efficiency but could also transform traditional customer service models and expand market share.
- Investment Value Assessment: Although SoundHound AI is not yet profitable, its price-to-sales ratio of 15 suggests it remains a worthwhile investment at current prices, and if the company successfully penetrates more industries, it could deliver significant returns for shareholders.
See More
AI Bubble Risks Intensify Amid Market Concerns
- Historical Bubble Repetition: Investors chasing AI stocks may be repeating historical mistakes akin to the Tulip Mania of the 1600s, leading to unsustainable price surges followed by rapid crashes, reflecting excessive optimism about AI technology.
- Market Correction Signs: The Roundhill Magnificent Seven ETF, led by Nvidia, has dropped approximately 17% from its 2025 peak, indicating growing concerns about economic growth, particularly as geopolitical conflicts in the Middle East drive energy prices higher, which could further squeeze corporate profitability.
- Rising Agricultural Production Costs: The conflict in the Middle East is impacting fertilizer supplies, potentially leading to increased food production costs or lower crop yields if farmers cut back on essential nutrients, exacerbating recession risks as input costs rise.
- AI Market Confidence Erosion: Early AI market darlings like SoundHound have seen stock prices plummet by around 75%, indicating that high-risk stocks tend to be the first to suffer when a bubble bursts, prompting investors to tread carefully amid looming recession threats.
See More
Rising Risks of an AI Bubble
- Historical Bubble Warning: Historical examples of technology bubbles, such as the dot-com crash, saw the Nasdaq index plummet over 80% in 2000, indicating that investor optimism during tech booms can lead to heightened bubble risks in the current AI sector.
- Market Performance Decline: Nvidia's stock has fallen approximately 17% from its 2025 peak, with the Roundhill Magnificent Seven ETF experiencing similar declines, reflecting waning investor confidence in AI-related stocks and potentially signaling a broader market correction.
- Economic Growth Concerns: Rising energy prices due to geopolitical conflicts in the Middle East are increasing transportation costs for businesses, which may negatively impact overall economic growth expectations, thereby intensifying selling pressure on AI stocks.
- Decline of Early Market Darlings: Stocks like SoundHound, once favored in the AI market, have plummeted around 75%, indicating that high-risk stocks often suffer first when bubbles burst, prompting investors to carefully assess their portfolio risks.
See More
AI Investment Opportunities: Promising Prospects
- Nvidia's Strong Growth: Nvidia reported a 73% year-over-year revenue increase in Q4, with a projected 77% growth in Q1, and despite recent stock performance being lackluster, this presents an excellent buying opportunity, underscoring its leadership in the AI sector.
- Broadcom's Market Potential: Broadcom anticipates its AI chip sales will exceed $100 billion by 2027, a significant increase from the current $8.4 billion per quarter, indicating strong demand and strategic positioning in the custom AI chip market.
- Microsoft's Cloud Expansion: Microsoft's AI computing business saw a 39% year-over-year revenue increase in the latest quarter, and despite a 35% drop from its all-time high, the expansion of its cloud capabilities lays a solid foundation for future growth, attracting more investor interest.
- Meta's Sustained Growth: Meta achieved a 24% revenue growth in the latest quarter, and although its stock is down 34% from its all-time high, its investments in AI capabilities could drive future stock price increases, showcasing its dual advantage in social media and AI.
See More
Top 10 AI Stocks to Buy Now: Investment Opportunities
- Nvidia's Sustained Growth: Nvidia (NVDA) reported a 73% year-over-year revenue increase in Q4, with a projected 77% growth for Q1, indicating strong demand for its GPUs in AI training and inference; despite recent stock performance being lackluster, it remains a prime buying opportunity.
- Broadcom's Market Potential: Broadcom (AVGO) is emerging as a player in AI computing units, projecting sales to exceed $100 billion by 2027, a significant increase from the current $8.4 billion per quarter, showcasing its substantial potential in the custom AI chip market.
- Microsoft's Cloud Expansion: Microsoft (MSFT) is heavily investing in AI computing, with a 39% year-over-year revenue growth in its latest quarter; despite the stock being down 35% from its all-time high, this presents an excellent buying opportunity for investors.
- Amazon's Dual Advantage: Amazon (AMZN) excels in both cloud computing and e-commerce, with its stock down 22% from its all-time high, making it a smart investment choice as it continues to thrive in both sectors.
See More
Investment Opportunity Analysis for SoundHound AI Stock
- Significant Market Potential: According to Yahoo! Finance, SoundHound AI's current one-year average price target is $14.62, indicating a 141% upside from its current price of $5.89, showcasing its investment value.
- Wide Industry Applications: By combining audio recognition technology with generative AI, SoundHound AI is rapidly deploying automated ordering systems in the fast-food industry, which is expected to significantly enhance operational efficiency and reduce labor costs.
- Rapid Customer Growth: SoundHound AI is signing new customers and expanding contracts across financial services, insurance, and healthcare, leading to a 59% year-over-year revenue increase, indicating the company is moving in the right direction.
- Attractive Valuation for Investment: Although SoundHound AI is not yet profitable, its price-to-sales ratio of 15 times suggests that, given its market potential and industry outlook, the current price represents a worthwhile investment opportunity.
See More
SoundHound AI's Revenue Soars 59%, Strong Investment Potential
- Significant Revenue Growth: SoundHound AI's revenue has surged by 59% year-over-year, indicating strong demand for its products as it rapidly expands its client base in sectors like finance, healthcare, and insurance, which could enhance profitability in the future.
- Optimistic Market Outlook: According to Yahoo! Finance, SoundHound AI's target price is $14.62, representing a 141% upside from its current price, and achieving this target would yield substantial returns for investors, reflecting market confidence in its future performance.
- Wide Industry Applications: SoundHound AI is swiftly deploying its audio recognition and generative AI technology, particularly in automating drive-thru systems in fast-food restaurants, which not only boosts operational efficiency but could also transform traditional customer service models and expand market share.
- Investment Value Assessment: Although SoundHound AI is not yet profitable, its price-to-sales ratio of 15 suggests it remains a worthwhile investment at current prices, and if the company successfully penetrates more industries, it could deliver significant returns for shareholders.
See More
AI Bubble Risks Intensify Amid Market Concerns
- Historical Bubble Repetition: Investors chasing AI stocks may be repeating historical mistakes akin to the Tulip Mania of the 1600s, leading to unsustainable price surges followed by rapid crashes, reflecting excessive optimism about AI technology.
- Market Correction Signs: The Roundhill Magnificent Seven ETF, led by Nvidia, has dropped approximately 17% from its 2025 peak, indicating growing concerns about economic growth, particularly as geopolitical conflicts in the Middle East drive energy prices higher, which could further squeeze corporate profitability.
- Rising Agricultural Production Costs: The conflict in the Middle East is impacting fertilizer supplies, potentially leading to increased food production costs or lower crop yields if farmers cut back on essential nutrients, exacerbating recession risks as input costs rise.
- AI Market Confidence Erosion: Early AI market darlings like SoundHound have seen stock prices plummet by around 75%, indicating that high-risk stocks tend to be the first to suffer when a bubble bursts, prompting investors to tread carefully amid looming recession threats.
See More
Rising Risks of an AI Bubble
- Historical Bubble Warning: Historical examples of technology bubbles, such as the dot-com crash, saw the Nasdaq index plummet over 80% in 2000, indicating that investor optimism during tech booms can lead to heightened bubble risks in the current AI sector.
- Market Performance Decline: Nvidia's stock has fallen approximately 17% from its 2025 peak, with the Roundhill Magnificent Seven ETF experiencing similar declines, reflecting waning investor confidence in AI-related stocks and potentially signaling a broader market correction.
- Economic Growth Concerns: Rising energy prices due to geopolitical conflicts in the Middle East are increasing transportation costs for businesses, which may negatively impact overall economic growth expectations, thereby intensifying selling pressure on AI stocks.
- Decline of Early Market Darlings: Stocks like SoundHound, once favored in the AI market, have plummeted around 75%, indicating that high-risk stocks often suffer first when bubbles burst, prompting investors to carefully assess their portfolio risks.
See More
AI Investment Opportunities: Promising Prospects
- Nvidia's Strong Growth: Nvidia reported a 73% year-over-year revenue increase in Q4, with a projected 77% growth in Q1, and despite recent stock performance being lackluster, this presents an excellent buying opportunity, underscoring its leadership in the AI sector.
- Broadcom's Market Potential: Broadcom anticipates its AI chip sales will exceed $100 billion by 2027, a significant increase from the current $8.4 billion per quarter, indicating strong demand and strategic positioning in the custom AI chip market.
- Microsoft's Cloud Expansion: Microsoft's AI computing business saw a 39% year-over-year revenue increase in the latest quarter, and despite a 35% drop from its all-time high, the expansion of its cloud capabilities lays a solid foundation for future growth, attracting more investor interest.
- Meta's Sustained Growth: Meta achieved a 24% revenue growth in the latest quarter, and although its stock is down 34% from its all-time high, its investments in AI capabilities could drive future stock price increases, showcasing its dual advantage in social media and AI.
See More
Top 10 AI Stocks to Buy Now: Investment Opportunities
- Nvidia's Sustained Growth: Nvidia (NVDA) reported a 73% year-over-year revenue increase in Q4, with a projected 77% growth for Q1, indicating strong demand for its GPUs in AI training and inference; despite recent stock performance being lackluster, it remains a prime buying opportunity.
- Broadcom's Market Potential: Broadcom (AVGO) is emerging as a player in AI computing units, projecting sales to exceed $100 billion by 2027, a significant increase from the current $8.4 billion per quarter, showcasing its substantial potential in the custom AI chip market.
- Microsoft's Cloud Expansion: Microsoft (MSFT) is heavily investing in AI computing, with a 39% year-over-year revenue growth in its latest quarter; despite the stock being down 35% from its all-time high, this presents an excellent buying opportunity for investors.
- Amazon's Dual Advantage: Amazon (AMZN) excels in both cloud computing and e-commerce, with its stock down 22% from its all-time high, making it a smart investment choice as it continues to thrive in both sectors.
See More
