Sorority Members Are Making a Fortune from Their Popular Rush Videos
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 23 2025
0mins
Source: WSJ
Viral Dance Video: Blythe Beardsley and her Kappa Kappa Gamma sorority sisters created a TikTok dance to "The Sweet Escape," which went viral, amassing over 38 million views and sparking comments about Beardsley’s appeal.
Influencer Opportunity: Following the video's success, Beardsley transitioned into an influencer role, launching public social media accounts and receiving an invitation to New York Fashion Week, sponsored by the fashion brand Showpo.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
