Siebert Financial Introduces Siebert.Pro Division and Trading Platform
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 17 2025
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Should l Buy SIEB?
Launch of Siebert.Pro: Siebert Financial Corp. has introduced Siebert.Pro, a new trading platform designed for active, self-directed investors, following a successful closed beta phase.
Focus on Retail Traders: The platform aims to empower experienced retail traders by providing flexible tools and personalized support from seasoned relationship managers.
Leadership: Joseph Corso, who has a background in leadership roles at Morgan Stanley and E*TRADE, is leading the new division.
Promotional Campaign: An initial promotional campaign is set to assist early adopters in navigating the new trading experience.
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Analyst Views on SIEB
About SIEB
Siebert Financial Corp. is a diversified financial services company. The Company’s business lines, such as retail brokerage, investment advisory, insurance, and technology development through its subsidiaries. The Company operates through its subsidiaries Muriel Siebert & Co., LLC, Siebert AdvisorNXT, LLC, Park Wilshire Companies, Inc., RISE Financial Services, LLC, Siebert Technologies, LLC, StockCross Digital Solutions, Ltd, and Gebbia Media LLC. Muriel Siebert & Co., LLC provides retail brokerage and investment banking services. Siebert AdvisorNXT, LLC provides investment advisory services. Park Wilshire Companies, Inc. provides insurance services. RISE Financial Services, LLC is a broker-dealing company. Siebert Technologies, LLC provides technology development. Gebbia Media is an artist-first entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Financial Overview: Siebert Financial reported a Q1 GAAP EPS of -$0.05, indicating a significant decline in profitability and reflecting challenges in the market environment.
- Revenue Performance: The company generated revenue of $23.5 million this quarter, a stark contrast to a net income of $8.7 million in the same period last year, suggesting severe pressure on business operations that could impact investor confidence.
- Net Loss Analysis: The net loss of $2.0 million this quarter, compared to a net income of $8.7 million last year, highlights significant challenges in cost control and revenue generation for the company.
- Future Outlook: Given the current financial performance, Siebert Financial may need to reassess its strategic direction to navigate market volatility and restore profitability.
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- Earnings Outlook: Ahead of the fiscal Q2 report scheduled for May 13, Goldman expects Siemens to achieve 'solid organic growth momentum' in Q2, yet maintains a mixed view on the company's overall outlook, reflecting market divergence on its growth potential.
- Market Reaction: The reduction in price target may exert short-term pressure on Siemens' stock price, prompting investors to closely monitor the upcoming earnings report to assess whether the company can meet growth expectations.
- Investment Strategy: Despite the target price cut, Goldman remains optimistic about Siemens' fundamentals, suggesting that the company is undervalued, and investors should consider looking for entry points following the price adjustment.
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- Market Rebound Signal: The S&P 500 index rose 3.4% by the end of the holiday-shortened week, marking its best performance since May, indicating increased investor confidence in a market rebound despite fluctuations on Thursday.
- Oil Price Impact Analysis: With U.S. gasoline prices surpassing $4 per gallon, concerns about future inflation have intensified, particularly as the conflict in the Strait of Hormuz has driven up key commodity prices, and the upcoming consumer price index is expected to reflect the war's economic impact.
- Market Risk Warning: Despite the rebound, Siebert Financial's investment chief Mark Malek cautioned that current volatility is not over, advising investors to be cautious with short-term trades, especially during the holiday weekend when ground military actions could escalate.
- Future Data Outlook: Next week will bring significant economic data, including the March consumer price index, which is expected to jump from 2.4% to 3.1%, serving as the first key indicator to assess the war's impact, prompting market participants to closely monitor these figures to adjust their investment strategies.
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- Revenue Growth: Siebert Financial reported FY2024 revenue of $94.2 million, reflecting a 12.3% year-over-year increase, indicating the company's robust performance and growth potential in the market.
- Surge in Lending Revenue: Stock borrow/loan revenue soared by 51% to $29 million, compared to $19.2 million in 2024, highlighting increased activity in capital market operations and enhanced profitability.
- Decline in Operating Income: Operating income fell to $5.6 million from $17.5 million in 2024, primarily due to investments in new business lines and technology initiatives, which exerted short-term pressure on profitability despite revenue growth.
- Increase in Retail Customer Net Worth: Retail customer net worth rose by 9% to $19.5 billion, up from $18 billion at the end of 2024, demonstrating the company's success in attracting and retaining clients, thereby strengthening its competitive position in the market.
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- Economic Ambitions: President Trump may see a positive impact on one of his key economic goals due to a stronger-than-expected jobs report for January.
- Disappointment Ahead: Despite the positive jobs report, Trump is likely to face disappointment regarding another economic ambition.
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- Earnings Outlook: Next week, earnings reports from tech giants Alphabet and Amazon are highly anticipated, especially after Microsoft's report led to a 10% stock drop despite beating expectations, indicating a shift in investor scrutiny towards profitability and growth metrics.
- Job Cuts and Efficiency: Amazon announced a restructuring that will eliminate 16,000 jobs, adding to the 14,000 cuts made in October, resulting in a 10% reduction in its corporate and tech workforce, with CEO Andy Jassy emphasizing that AI-driven efficiency gains will significantly impact operational costs moving forward.
- Labor Market Insights: A crucial jobs report is set to be released next Friday, alongside the Job Openings and Labor Turnover Survey (JOLTS), providing investors with insights into the labor market, particularly after the Fed indicated an improving economic outlook, which may alter interest rate expectations.
- Government Shutdown Risks: The market is also wary of a potential partial government shutdown, as a planned Senate vote on funding has stalled, despite a strong January performance; this uncertainty could lead to increased volatility, prompting investors to remain cautious in their strategies.
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