Sensus Healthcare names Michael Sardano as chief commercial officer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 14 2025
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Should l Buy SRTS?
Leadership Appointment: Sensus Healthcare's president, Michael Sardano, has been appointed as the chief commercial officer, a newly created role.
Expanded Responsibilities: In his new position, Sardano will oversee the company's global sales, marketing, and commercial strategy for its SRT technologies and Sentinel software.
Recent Milestone: This appointment follows a significant reimbursement milestone from the Centers for Medicare & Medicaid Services.
New CPT Codes: The milestone includes the establishment of current procedural terminology codes for the use of superficial radiotherapy in treating non-melanoma skin cancer.
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Analyst Views on SRTS
Wall Street analysts forecast SRTS stock price to rise
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 4.090
Low
6.00
Averages
7.00
High
8.00
Current: 4.090
Low
6.00
Averages
7.00
High
8.00
About SRTS
Sensus Healthcare, Inc. is a medical device company. The Company is engaged in the development and delivery of non-invasive treatments for non-melanoma skin cancer (NMSC) and post-surgical keloid scar prevention. The Company uses a proprietary low-energy X-ray technology known as superficial radiation therapy (SRT), which is incorporated into a portfolio of treatment devices: the SRT-100, SRT-100+ and SRT-100 Vision. SRT technology is used to effectively and safely treat oncological and non-oncological skin conditions. The SRT-100 is a photon x-ray low-energy SRT system that provides patients with an alternative to surgery for treating NMSC, including basal cell and squamous cell skin cancers and other skin conditions such as keloids. The SRT-100 Vision provides the user with an SRT-tailored treatment planning application that integrates an embedded high frequency ultrasound imaging module, volumetric tumor analysis, beam margins planning, and comprehensive dosimetry parameters.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sensus Healthcare Reports Q1 2026 Earnings with Strategic Shifts
- Revenue Decline: Sensus Healthcare reported Q1 revenue of $3.4 million, down from $8.3 million year-over-year, primarily due to the absence of sales to its historically largest customer; however, excluding this customer, revenue increased to $2.7 million, indicating potential market recovery.
- Shipment Details: The company shipped 14 SRT systems during the quarter, including 10 direct sales and 4 placements under the Fair Deal Agreement, reflecting significant progress in broadening its customer base and reducing historical customer concentration.
- Profitability Goals: CEO Joseph Sardano reiterated the objective of achieving sustainable profitability in 2026, despite a decline in gross margin to 29.2% in Q1, primarily driven by product mix, indicating a need for strategic adjustments.
- Market Education and Adoption: Management emphasized that the new CPT codes effective January 2026 have led to positive initial reimbursement experiences, which are expected to drive customer adoption and revenue growth, particularly in dermatology applications.
See More
Sensus (SRTS) Q1 2026 Earnings Transcript
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Sensus Healthcare to Report Q1 2026 Financial Results on May 7, 2026
- Earnings Release Schedule: Sensus Healthcare will report its Q1 2026 financial results on May 7, 2026, with management hosting a conference call at 4:30 PM Eastern Time to review results and provide business updates, reflecting the company's commitment to transparency and investor communication.
- Conference Call Participation: Participants are encouraged to pre-register for a unique dial-in number to bypass the live operator, with pre-registration available anytime, including after the call starts, demonstrating the company's efforts to enhance investor engagement.
- International Dial-In Options: Those unable to pre-register can access the call by dialing 844-481-2811 (U.S. and Canada Toll-Free) or 412-317-0676 (International), ensuring global investor participation and enhancing the company's international communication capabilities.
- Innovation Background: Sensus Healthcare focuses on developing non-invasive treatments for skin cancer and keloids, leveraging its advanced superficial radiotherapy technology, showcasing the company's commitment to innovation in radiation oncology aimed at improving patient treatment experiences and clinical adaptability.
See More
New Financing Program Enhances Dermatology Equipment Acquisition
- Financing Program Launch: Sensus Healthcare has introduced a new financing service aimed at simplifying the acquisition process for dermatology practices seeking to purchase its superficial radiotherapy systems, thereby enhancing customer purchasing intent and market penetration.
- Conversion Rate Improvement: The new program is expected to improve the conversion rate of potential customers by reducing administrative and financing barriers, lowering the breakeven point to just one patient per month, which significantly alleviates the economic pressure of equipment procurement.
- Complementing Commercial Strategy: This financing service not only supports purchasing decisions for independent medical practices and corporate accounts but also strengthens relationships with physicians by providing financial visibility and reimbursement certainty, further solidifying Sensus' market position.
- Market Demand Response: With the new CPT codes providing approximately a 300% increase in per-fraction delivery codes for non-melanoma skin cancer treatment, Sensus' financing program will effectively support customer purchasing decisions in the new reimbursement environment, driving the company's growth in a rapidly evolving healthcare market.
See More
Sensus Healthcare Reports Q4 2025 Earnings with Positive Outlook
- New Coding Opportunities: Sensus Healthcare received exclusive CPT codes from CMS, ensuring clear reimbursement for non-melanoma skin cancer treatments, which after 16 years of effort provides the company with a fresh start and enhances confidence in non-invasive alternatives for physicians and patients.
- Improved Financial Performance: Q4 2025 revenues reached $4.9 million, up from $3.1 million in Q4 2024, despite a net loss of $3.2 million; however, the company ended the year with $22.1 million in cash, indicating strong financial health.
- International Market Expansion: Six systems were shipped to countries including China in Q4, positively impacting margins from international sales, highlighting the company's growth potential in global markets, particularly in the Asia-Pacific region.
- Optimistic Future Outlook: Management expects Q1 2026 system shipments to exceed Q4 levels, even without contributions from its largest customer, with a goal of achieving full-year profitability, reflecting confidence in market demand.
See More
Sensus Healthcare SRTS Q4 2025 Earnings Transcript
See More
Sensus Healthcare Reports Q1 2026 Earnings with Strategic Shifts
- Revenue Decline: Sensus Healthcare reported Q1 revenue of $3.4 million, down from $8.3 million year-over-year, primarily due to the absence of sales to its historically largest customer; however, excluding this customer, revenue increased to $2.7 million, indicating potential market recovery.
- Shipment Details: The company shipped 14 SRT systems during the quarter, including 10 direct sales and 4 placements under the Fair Deal Agreement, reflecting significant progress in broadening its customer base and reducing historical customer concentration.
- Profitability Goals: CEO Joseph Sardano reiterated the objective of achieving sustainable profitability in 2026, despite a decline in gross margin to 29.2% in Q1, primarily driven by product mix, indicating a need for strategic adjustments.
- Market Education and Adoption: Management emphasized that the new CPT codes effective January 2026 have led to positive initial reimbursement experiences, which are expected to drive customer adoption and revenue growth, particularly in dermatology applications.
See More
Sensus (SRTS) Q1 2026 Earnings Transcript
See More
Sensus Healthcare to Report Q1 2026 Financial Results on May 7, 2026
- Earnings Release Schedule: Sensus Healthcare will report its Q1 2026 financial results on May 7, 2026, with management hosting a conference call at 4:30 PM Eastern Time to review results and provide business updates, reflecting the company's commitment to transparency and investor communication.
- Conference Call Participation: Participants are encouraged to pre-register for a unique dial-in number to bypass the live operator, with pre-registration available anytime, including after the call starts, demonstrating the company's efforts to enhance investor engagement.
- International Dial-In Options: Those unable to pre-register can access the call by dialing 844-481-2811 (U.S. and Canada Toll-Free) or 412-317-0676 (International), ensuring global investor participation and enhancing the company's international communication capabilities.
- Innovation Background: Sensus Healthcare focuses on developing non-invasive treatments for skin cancer and keloids, leveraging its advanced superficial radiotherapy technology, showcasing the company's commitment to innovation in radiation oncology aimed at improving patient treatment experiences and clinical adaptability.
See More
New Financing Program Enhances Dermatology Equipment Acquisition
- Financing Program Launch: Sensus Healthcare has introduced a new financing service aimed at simplifying the acquisition process for dermatology practices seeking to purchase its superficial radiotherapy systems, thereby enhancing customer purchasing intent and market penetration.
- Conversion Rate Improvement: The new program is expected to improve the conversion rate of potential customers by reducing administrative and financing barriers, lowering the breakeven point to just one patient per month, which significantly alleviates the economic pressure of equipment procurement.
- Complementing Commercial Strategy: This financing service not only supports purchasing decisions for independent medical practices and corporate accounts but also strengthens relationships with physicians by providing financial visibility and reimbursement certainty, further solidifying Sensus' market position.
- Market Demand Response: With the new CPT codes providing approximately a 300% increase in per-fraction delivery codes for non-melanoma skin cancer treatment, Sensus' financing program will effectively support customer purchasing decisions in the new reimbursement environment, driving the company's growth in a rapidly evolving healthcare market.
See More
Sensus Healthcare Reports Q4 2025 Earnings with Positive Outlook
- New Coding Opportunities: Sensus Healthcare received exclusive CPT codes from CMS, ensuring clear reimbursement for non-melanoma skin cancer treatments, which after 16 years of effort provides the company with a fresh start and enhances confidence in non-invasive alternatives for physicians and patients.
- Improved Financial Performance: Q4 2025 revenues reached $4.9 million, up from $3.1 million in Q4 2024, despite a net loss of $3.2 million; however, the company ended the year with $22.1 million in cash, indicating strong financial health.
- International Market Expansion: Six systems were shipped to countries including China in Q4, positively impacting margins from international sales, highlighting the company's growth potential in global markets, particularly in the Asia-Pacific region.
- Optimistic Future Outlook: Management expects Q1 2026 system shipments to exceed Q4 levels, even without contributions from its largest customer, with a goal of achieving full-year profitability, reflecting confidence in market demand.
See More
Sensus Healthcare SRTS Q4 2025 Earnings Transcript
See More
