Seedlip Partners with Dorinda Medley to Promote Non-Alcoholic Spirits for Dry January
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 09 2026
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Source: Newsfilter
- Brand Collaboration: Seedlip has teamed up with American TV personality Dorinda Medley to inspire consumers to stick to their Dry January goals, showcasing that non-alcoholic drinks can be both elegant and flavorful, thereby enhancing the brand's influence in the non-alcoholic beverage market.
- Marketing Campaign: The launch of Seedlip's “Yeah, It's a Drink” campaign emphasizes sophistication and flavor in modern drinking experiences, aiming to attract more consumers to non-alcoholic options and boost brand recognition in social settings.
- Pop-Up Event: On January 14, Seedlip will host a pop-up at The Oculus in New York's World Trade Center, serving complimentary Seedlip cocktails to commuters and tourists, showcasing the social appeal of non-alcoholic drinks and further solidifying the brand's market presence.
- Consumer Empowerment: David Crooch, General Manager of Seedlip, stated that the brand aims to empower consumers by offering more choices, emphasizing that non-alcoholic beverages are not just substitutes but stand-alone options, promoting consumer engagement in social moments.
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Analyst Views on DEO
Wall Street analysts forecast DEO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for DEO is 88.46 USD with a low forecast of 24.85 USD and a high forecast of 131.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
1 Buy
3 Hold
0 Sell
Hold
Current: 88.750
Low
24.85
Averages
88.46
High
131.00
Current: 88.750
Low
24.85
Averages
88.46
High
131.00
About DEO
Diageo plc is a United Kingdom-based international manufacturer and distributor of premium drinks. The Company offers beverage alcohol with a collection of brands across spirits and beer categories. Its segments include North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and other. The SC&P segment manufactures products and includes production sites in the United Kingdom, Ireland, Italy, Guatemala and Mexico, as well as comprises the global procurement function. Its principal products include scotch whisky, whisk(e)y, vodka, tequila, gin, rum, liqueurs, beer, wine, and non-alcoholic spirits. Its collection of brands includes Johnnie Walker, J&B and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Don Julio, Guinness, and Tanqueray, among others. It offers Ritual Zero Proof Non-Alcoholic Spirits (Ritual). It owns manufacturing production facilities across the globe, including distilleries, breweries, and packaging plants.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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