Salesforce Becomes Official Supporter of FIFA World Cup 2026 and 2027
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Source: Newsfilter
- Strategic Partnership: Salesforce has formed a landmark partnership with FIFA, becoming the Official Tournament Supporter for the 2026 and 2027 World Cups, leveraging its Agentforce 360 platform and Slack to enhance operational efficiency, with an expected global audience of over 5 billion, significantly boosting brand visibility and market impact.
- AI-Driven Fan Engagement: For the 2027 Women's World Cup, Salesforce will provide personalized fan experiences through Slack and the Agentforce 360 platform, utilizing autonomous agents to process tournament data and enhance fan interactions, thereby increasing the event's appeal and participation.
- Multi-City Coordination: The 2026 World Cup will take place across 16 host cities in Mexico, Canada, and the United States, with Salesforce's Slack serving as the core tool for coordinating workforce management, integrating various applications and AI workflows in real-time to ensure smooth operations and high efficiency.
- Stakeholder Communication: Both tournaments will utilize the Salesforce ecosystem to manage relationships with host cities, suppliers, and stakeholders, enhancing communication efficiency and driving revenue growth through the integration of Agentforce 360 and Slack, maximizing operational effectiveness.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise
39 Analyst Rating
29 Buy
9 Hold
1 Sell
Moderate Buy
Current: 185.660
Low
223.00
Averages
326.40
High
405.00
Current: 185.660
Low
223.00
Averages
326.40
High
405.00
About CRM
Salesforce, Inc. is a customer relationship management (CRM) technology company. Its artificial intelligence (AI) powered Agentforce 360 Platform offers sales, service, marketing, commerce, collaboration, data management, integration, analytics, and information technology (IT) service solutions. It enables customers to build and deploy digital labor for employees and customers, leveraging autonomous AI agents across business functions. Its service offerings include Agentforce Sales, Agentforce Service, Agentforce 360 Platform, Slack and Others. The Agentforce Sales provides sales capabilities and tools built for organizations across prospecting, sales engagement, team collaboration, sales analytics and AI, sales programs, sales performance, partner management, and revenue and orders. The Agentforce Service provides field service solutions that enable companies to connect service agents, dispatchers and mobile employees through platform to schedule, dispatch and manage jobs.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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