Salesforce and ServiceNow Initiate Aggressive Stock Buybacks Amid SaaS Sell-Off
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 24 2026
0mins
Source: NASDAQ.COM
- Stock Buyback Program: Salesforce initiated a $50 billion stock buyback program in February 2026, recently commencing the repurchase of half that amount, reflecting management's strong confidence in the company's future and aiming to enhance shareholder value while stabilizing stock prices.
- Growth Expectations: Salesforce achieved record fourth-quarter results and management projects double-digit revenue growth for the current fiscal year, maintaining optimism despite market skepticism regarding AI's potential impact on growth.
- Strong Performance from ServiceNow: ServiceNow reported total revenue of $3.56 billion in Q4, a 20.5% year-over-year increase, and provided robust guidance for the full year 2026, indicating a positive outlook despite recent stock price declines due to the SaaS sell-off.
- AI-Driven Market Opportunities: CEO Bill McDermott emphasized that enterprise AI will be the largest driver of the multitrillion-dollar investment super cycle, making ServiceNow's AI platform increasingly relevant in the current market environment, which further boosts investor confidence.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise
39 Analyst Rating
29 Buy
9 Hold
1 Sell
Moderate Buy
Current: 179.080
Low
223.00
Averages
326.40
High
405.00
Current: 179.080
Low
223.00
Averages
326.40
High
405.00
About CRM
Salesforce, Inc. is a customer relationship management (CRM) technology company. Its artificial intelligence (AI) powered Agentforce 360 Platform offers sales, service, marketing, commerce, collaboration, data management, integration, analytics, and information technology (IT) service solutions. It enables customers to build and deploy digital labor for employees and customers, leveraging autonomous AI agents across business functions. Its service offerings include Agentforce Sales, Agentforce Service, Agentforce 360 Platform, Slack and Others. The Agentforce Sales provides sales capabilities and tools built for organizations across prospecting, sales engagement, team collaboration, sales analytics and AI, sales programs, sales performance, partner management, and revenue and orders. The Agentforce Service provides field service solutions that enable companies to connect service agents, dispatchers and mobile employees through platform to schedule, dispatch and manage jobs.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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