Rivian Prepares for R2 SUV Launch
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Source: stocktwits
- R2 SUV Delivery Launch: Rivian is set to begin external customer deliveries of its first mid-size R2 SUV on June 9 across U.S. showrooms and service centers, marking a significant step into the mass market that is expected to attract a large number of new customers and enhance market share.
- Enormous Market Potential: CFO Claire McDonough stated that the R2 targets the rapidly growing five-passenger SUV and crossover segment, which is anticipated to draw both loyal customers and first-time EV buyers, thereby solidifying the company's market position.
- Production Capacity Boost: Production of the R2 is ramping up at Rivian's Normal, Illinois factory, which has a total annual capacity of 215,000 units, while the new R2 body shop and general assembly lines are engineered for 155,000 units per year, allowing for flexible production alongside R1 and commercial vans.
- Global Expansion Plans: Although the R2 will initially launch in the U.S., McDonough emphasized the company's ambition to make it a global platform, with plans to open stores in Europe, and future models like the R3 crossover and R2-based robotaxi being developed to further expand market reach.
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Analyst Views on RIVN
Wall Street analysts forecast RIVN stock price to fall
18 Analyst Rating
8 Buy
7 Hold
3 Sell
Moderate Buy
Current: 18.120
Low
10.00
Averages
17.78
High
25.00
Current: 18.120
Low
10.00
Averages
17.78
High
25.00
About RIVN
Rivian Automotive, Inc. is an automotive technology company, which is engaged in developing and manufacturing category-defining electric vehicles (EVs) as well as vertically integrated technologies and services. The Company's R1 platform consists of two vehicles: the R1T, a two-row five-passenger pickup truck, and the R1S, a three-row seven-passenger sport utility vehicle (SUV). In the commercial market, the Company offers a Rivian Commercial Vehicle (RCV) platform. The vehicle on this platform is the Electric Delivery Van (EDV), designed and engineered by Rivian in collaboration with Amazon. The Company also offers FleetOS, its proprietary, end-to-end centralized fleet management subscription platform. It also offers a variety of services, including vehicle repair and maintenance, financing, insurance, joint venture, software subscriptions, and vehicle accessories, among others. Its other services include vehicle electrical architecture and software development services, and more.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Upcoming R2 Launch: The R2 midsize SUV is set to begin customer deliveries on June 9, starting at $57,990, and is expected to attract a broader market segment, helping the company secure a foothold in the competitive EV landscape.
- AT&T Partnership Expansion: Rivian's collaboration with AT&T will provide built-in 5G connectivity for the R2, enabling faster software updates and enhanced infotainment experiences, which could improve customer satisfaction and brand loyalty.
- Amazon Order Growth: Rivian's commercial electric vehicle business is bolstered by increased orders from Amazon, which is expected to drive delivery volumes in the coming months, although the overall delivery targets still require significant acceleration.
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- Delivery Expectations: Rivian anticipates delivering approximately 65,000 electric vehicles this year, a significant increase from the 40,000 units delivered last year, indicating the company's ongoing growth potential in the EV market.
- Market Strategy: Despite a slowdown in EV demand growth, Rivian remains committed to a steady rollout of the R2, with plans to send order invitations to reservation holders, begin demo drives, and deliver initial R2s on June 9.
- Investor Confidence: Although Rivian is still unprofitable and expected to remain so this year, its forward price-to-sales ratio of about 3, based on 2026 revenue expectations, has attracted long-term investors willing to speculate on the R2's success.
See More
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- R2 Delivery Launch: Rivian plans to send order invitations to R2 reservation holders and begin deliveries on June 9, which is expected to drive further development in the electric vehicle market, especially amid slowing demand growth.
- Stock Price Surge: Rivian's stock has risen 25% over the past month, including an 11% increase this week, reflecting strong investor anticipation for the R2 electric SUV launch and demonstrating market confidence in its future.
- Sales Expectations: After delivering over 40,000 EVs last year, the company expects to sell close to 65,000 units this year, with the R2 launch seen as a pivotal moment for entering the mass market, potentially altering the company's market position.
- Investor Sentiment: Although Rivian remains unprofitable, its forward price-to-sales ratio of about 3 based on 2026 revenue expectations has attracted long-term investors, indicating optimistic sentiment regarding the R2's success.
See More
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- Delivery Plans: Rivian is set to commence deliveries of the R2 mid-size SUV's Performance variant on June 9, followed by the Premium variant later this year and the Standard variant next year, indicating a strategic approach in the electric vehicle market.
- 2026 Delivery Expectations: The company now anticipates delivering between 62,000 and 67,000 vehicles in 2026, a significant increase from 42,247 vehicles in 2025, with the bulk of deliveries expected in the fourth quarter, reflecting confidence in market demand.
- Market Positioning: Priced from approximately $45,000, the R2 aims to compete with Tesla's Model Y, targeting both first-time buyers and loyal customers, showcasing Rivian's strategy for expansion in the electric vehicle sector.
- Retail Sentiment Shift: Over the past week, retail sentiment around RIVN stock has shifted from neutral to extremely bullish, with message volume increasing significantly, indicating strong investor anticipation for the R2, despite a 7% decline in stock price year-to-date.
See More
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See More
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- Surge in Order Interest: Rivian Automotive's strong R2 SUV order interest has driven a 5.67% increase in stock price to $18.27, indicating robust market demand for the new model, which could lay the groundwork for future growth.
- Significant Volume Increase: Today's trading volume reached 50.3 million shares, 72% above the three-month average, suggesting heightened investor interest in Rivian, potentially signaling a shift in market sentiment.
- Sales Launch Approaches: Rivian announced that order invitations for the R2 SUV will be sent to reservation holders starting June 9, with the stock rising 23.5% over the past week, reflecting investor optimism about the upcoming sales activity.
- Technology Partnership Expansion: Rivian plans to expand its partnership with AT&T, leveraging the telecom giant's 5G network for software updates and infotainment improvements, which not only enhances user experience but could also generate new revenue streams for the company.
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