<Research>CLSA: Competition in AI Apps Intensifies, Boosting Advertising Expenditure Growth
AI Ads Spending Growth: AI applications are significantly driving ad spending growth in China, with expectations of reaching tens of billions of RMB this year, reflecting a year-on-year increase of 60-70%.
Market Competition: Major players like ByteDance and Tencent are leading the ad revenue growth due to their scale and efficiency, while Baidu and Kuaishou face challenges in inventory and conversion.
Brand Advertising Focus: Weibo and Focus Media primarily concentrate on brand advertising, with Focus Media having a unique position in offline ads through its partnership with Alibaba.
Short Selling Insights: The report includes data on short selling for various companies, indicating market sentiments and potential risks associated with their stock performance.
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Market Performance: The Hang Seng Index (HSI) rose by 468 points (1.9%) to 25,789, while the Hang Seng Tech Index (HSTI) increased by 177 points (3.7%) to 4,973, and the Hang Seng China Enterprises Index (HSCEI) gained 187 points (2.2%) to 8,638.
Top Gainers: Notable stock performances included JD Logistics, which surged 21.3%, JD up 8.5%, and Trip.com rising 7.0%. Major companies like Xiaomi, Alibaba, and Tencent also saw significant increases in their stock prices.
Short Selling Activity: High short selling volumes were reported for several stocks, with Alibaba and JD having short selling ratios of 16.072% and 50.972%, respectively, indicating investor caution despite their price increases.
Other Notable Movements: Stocks like TransThera and Bayzed Health experienced substantial gains of 34.9% and 21.5%, respectively, while Chinahongqiao saw a decline of 3.3%, reflecting varied performance across different sectors.

Market Overview: The HSI opened slightly higher at 25,358, with the HSCEI and HSTECH also showing modest gains, reflecting a positive start in the Hong Kong stock market.
JD Group Performance: JD-SW saw a significant rise of 7.375% despite reporting a 90% YoY decline in net profit, while JD Health and JD Logistics also experienced notable increases in their stock prices due to strong profit growth.
Tech Stocks Movement: Major tech stocks like Tencent and Alibaba showed slight gains, while others like Bilibili and XD Inc faced declines, indicating mixed performance within the sector.
Automotive Sector Updates: BYD Company opened with a slight increase after announcing new battery technology, while other automotive stocks like Xiaomi and Li Auto had varied performances, reflecting ongoing developments in the industry.
Southbound Trading Inflows: TENCENT (00700.HK) saw significant Southbound Trading net inflows of HKD1.5 billion, while CNOOC (00883.HK) and SHANDONG MOLONG (00568.HK) also experienced inflows, despite a decline in their stock prices.
Southbound Trading Outflows: The TRACKER FUND (02800.HK) faced the highest net outflow of HKD13.7 billion, with HSCEI ETF (02828.HK) and CSOP HS TECH (03033.HK) also reporting substantial outflows.
Short Selling Activity: TENCENT had a short selling value of $1.95 billion with a ratio of 16.015%, while TRACKER FUND recorded a short selling of $5.22 billion at a ratio of 13.671%, indicating significant market activity.
Overall Market Movement: At the close, Southbound Trading net outflow totaled HKD0, accounting for 46.78% of the total transaction amount of HKD150.56 billion, reflecting a balanced trading environment.

Short Selling Turnover: The short selling turnover in the Hong Kong market reached $51.4 billion, accounting for 18.4% of the eligible securities turnover, a decrease from 20.8% on the previous trading day.
Top Short Selling Shares: The top five shares with the highest short selling amounts include TRACKER FUND (02800.HK) at $5.22B, BABA-W (09988.HK) at $2.77B, CSOP HS TECH (03033.HK) at $2.09B, TENCENT (00700.HK) at $1.95B, and HSCEI ETF (02828.HK) at $1.79B.
Short Selling Ratios: The short selling ratios for these top shares are TRACKER FUND at 13.7%, BABA-W at 16.1%, CSOP HS TECH at 18.5%, TENCENT at 16%, and HSCEI ETF at 10.7%.
Market Data Delay: It is noted that the stock quotes for Hong Kong stocks are delayed by at least 15 minutes, with the short selling data recorded as of March 5, 2026.

IPO Filing: Chinese autonomous driving technology company Momenta has secretly filed for an IPO in Hong Kong, aiming to raise at least US$1 billion.
Backers and Advisors: The company is backed by General Motors and Tencent, and is working with CICC and Deutsche Bank on the listing process while gauging investor interest.

Market Performance: The Hang Seng Index (HSI) rose by 71 points (0.3%) to 25,321, while the Hang Seng Technology Index (HSTI) and the Hang Seng China Enterprises Index (HSCEI) fell by 33 points (0.7%) and 32 points (0.4%) respectively, with a total market turnover of $321.87 billion.
Active Heavyweights: Major stocks like Alibaba, Meituan, and Tencent experienced declines, with Alibaba closing down 2.8% at $126.3, while HKEX and Xiaomi saw slight gains.
Notable Movers: AIA and Wharf REIC were among the top gainers, with AIA increasing by 5.1% to $85.1, while JD Health faced a significant drop of 6.2% to $47.5.
Sector Highlights: In the HSMI & HSSI sectors, WestChinaCement plummeted by 26.6%, while SH Electric surged by 15.8%, indicating varied performance across different sectors.






