Reed's Appoints Neal Cohane as Chief Operating Officer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 29 2025
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Should l Buy REED?
Reed's announced the appointment of Neal Cohane as Chief Operating Officer, effective January 5, 2026. Most recently, Cohane served as Chief Sales Officer at Eastroc Beverages and previously founded Rootstock Brands. "Neal's deep understanding of Reed's, combined with his extensive experience scaling beverage brands, makes him uniquely qualified to lead our operations as we enter our next phase of growth," said Cyril Wallace, Chief Executive Officer of Reed's. "We are excited to welcome Neal back to the executive team and confident that his leadership will help drive operational excellence and long-term value for our shareholders."
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Analyst Views on REED
Wall Street analysts forecast REED stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 2.920
Low
4.75
Averages
4.75
High
4.75
Current: 2.920
Low
4.75
Averages
4.75
High
4.75
About REED
Reed’s, Inc. owns a portfolio of handcrafted natural beverages that are sold in over 32,000 outlets nationwide. These outlets include the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, liquor stores, and on-premises locations including bars and restaurants. The Company provides craft beverages under the Reed’s, Virgil’s, and Flying Cauldron brand names. Reed’s portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules and hard ginger ales. The Virgil's brand offers an array of flavored sodas, including Root Beer, Vanilla Cream, Black Cherry, Orange Cream, and more. These flavors are also available in five zero-sugar varieties. Flying Cauldron is a non-alcoholic butterscotch beer. Reed’s Craft Ginger Beer line includes varieties with a mix of bottles and cans, including Reed’s Original Ginger Beer, Reed’s Premium Ginger Beer, Reed’s Extra Ginger Beer, Reed’s Zero Sugar Extra Ginger Beer, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Reed's Appoints Neal Cohane as COO to Drive Growth
- Executive Appointment: Reed's has appointed Neal Cohane as Chief Operating Officer, effective January 5, 2026, bringing decades of leadership experience in the beverage industry that will provide strategic insights for sustainable growth.
- Industry Background: Cohane previously served as Chief Sales Officer at Eastroc Beverages and founded Rootstock Brands, Inc., where he advised beverage companies on market strategy, showcasing his deep expertise and capabilities in the beverage sector.
- Brand Expansion: In his prior role at Reed's, Cohane successfully expanded the brand's market footprint and strengthened relationships with retailers and distributors, laying a solid foundation for driving sales and operations in his new position.
- Future Objectives: Cohane stated he will focus on securing new business channels, increasing distribution velocity across existing channels, and deepening partnerships with distributors and retailers, with expectations that these initiatives will significantly boost the company's growth in 2026 and beyond.
See More
Reed's Closes Public Offering of 2.5 Million Shares, Raising Approximately $10 Million
- Successful Public Offering: Reed's completed a public offering of 2.5 million shares and accompanying warrants, raising approximately $10 million, which demonstrates the company's appeal in capital markets and growth potential.
- Liquidity Enhancement: Following the offering, Reed's common stock began trading on NYSE American on December 5, 2025, terminating its OTCQX listing, which is expected to provide better liquidity for shareholders and a broader investor base.
- Warrant Details: Each share of common stock comes with a warrant priced at $4.50, exercisable immediately and expiring in five years, offering the company flexibility for future fundraising.
- Strategic Growth Direction: The CEO stated that this offering marks a significant milestone towards profitability, reflecting the company's commitment to long-term growth and aims to enhance brand visibility and market share.
See More
Reed's Closes Public Offering of 2.5 Million Shares, Raising Approximately $10 Million
- Successful Public Offering: Reed's has completed a public offering of 2.5 million shares of common stock and accompanying warrants, raising approximately $10 million, which demonstrates the company's appeal in the capital markets and growth potential.
- Warrant Details: Each warrant has an exercise price of $4.50, is immediately exercisable, and will expire in five years, providing investors with future appreciation opportunities and enhancing market confidence in the company's long-term development.
- New Listing Phase: Reed's common stock began trading on NYSE American on December 5, 2025, marking a transition from OTCQX, which is expected to improve liquidity and attract a broader investor base.
- Management Outlook: CEO Cyril Wallace stated that this offering is a significant milestone toward profitability, reflecting the company's commitment to shareholder value while laying the groundwork for future growth.
See More
Reed's Appoints Neal Cohane as COO to Drive Growth
- Executive Appointment: Reed's has appointed Neal Cohane as Chief Operating Officer, effective January 5, 2026, bringing decades of leadership experience in the beverage industry that will provide strategic insights for sustainable growth.
- Industry Background: Cohane previously served as Chief Sales Officer at Eastroc Beverages and founded Rootstock Brands, Inc., where he advised beverage companies on market strategy, showcasing his deep expertise and capabilities in the beverage sector.
- Brand Expansion: In his prior role at Reed's, Cohane successfully expanded the brand's market footprint and strengthened relationships with retailers and distributors, laying a solid foundation for driving sales and operations in his new position.
- Future Objectives: Cohane stated he will focus on securing new business channels, increasing distribution velocity across existing channels, and deepening partnerships with distributors and retailers, with expectations that these initiatives will significantly boost the company's growth in 2026 and beyond.
See More
Reed's Closes Public Offering of 2.5 Million Shares, Raising Approximately $10 Million
- Successful Public Offering: Reed's completed a public offering of 2.5 million shares and accompanying warrants, raising approximately $10 million, which demonstrates the company's appeal in capital markets and growth potential.
- Liquidity Enhancement: Following the offering, Reed's common stock began trading on NYSE American on December 5, 2025, terminating its OTCQX listing, which is expected to provide better liquidity for shareholders and a broader investor base.
- Warrant Details: Each share of common stock comes with a warrant priced at $4.50, exercisable immediately and expiring in five years, offering the company flexibility for future fundraising.
- Strategic Growth Direction: The CEO stated that this offering marks a significant milestone towards profitability, reflecting the company's commitment to long-term growth and aims to enhance brand visibility and market share.
See More
Reed's Closes Public Offering of 2.5 Million Shares, Raising Approximately $10 Million
- Successful Public Offering: Reed's has completed a public offering of 2.5 million shares of common stock and accompanying warrants, raising approximately $10 million, which demonstrates the company's appeal in the capital markets and growth potential.
- Warrant Details: Each warrant has an exercise price of $4.50, is immediately exercisable, and will expire in five years, providing investors with future appreciation opportunities and enhancing market confidence in the company's long-term development.
- New Listing Phase: Reed's common stock began trading on NYSE American on December 5, 2025, marking a transition from OTCQX, which is expected to improve liquidity and attract a broader investor base.
- Management Outlook: CEO Cyril Wallace stated that this offering is a significant milestone toward profitability, reflecting the company's commitment to shareholder value while laying the groundwork for future growth.
See More
