Reed's Appoints Neal Cohane as Chief Operating Officer
Reed's announced the appointment of Neal Cohane as Chief Operating Officer, effective January 5, 2026. Most recently, Cohane served as Chief Sales Officer at Eastroc Beverages and previously founded Rootstock Brands. "Neal's deep understanding of Reed's, combined with his extensive experience scaling beverage brands, makes him uniquely qualified to lead our operations as we enter our next phase of growth," said Cyril Wallace, Chief Executive Officer of Reed's. "We are excited to welcome Neal back to the executive team and confident that his leadership will help drive operational excellence and long-term value for our shareholders."
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- Sales Improvement: Reed's Inc reported net sales of $7.5 million in Q4 2025, down from $9.7 million last year; however, the company anticipates sustained growth through enhanced distribution relationships and new product launches.
- New Product Launches: The company is set to introduce new flavors of ginger ale, including Cranberry and Blackberry, expanding into high-growth categories of non-alcoholic mixers, aimed at attracting more consumers and increasing market share.
- Enhanced Financial Flexibility: Reed's Inc completed a $10 million public offering and successfully uplisted to the New York Stock Exchange, enhancing financial flexibility and market visibility, laying the groundwork for future expansion.
- Operational Efficiency Gains: Despite a net loss of $3.8 million in Q4 2025, the company expects significant profitability improvements in 2026 through a 35% reduction in delivery and handling costs and ongoing operational enhancements.
- Leadership Transition: Neal Cohane has stepped in as Interim CEO while continuing as COO, emphasizing a focus on operational priorities and profitable growth, although the company reported a net loss of $3.8 million, indicating challenges in stabilizing the business.
- Financial Performance: For Q4 2025, net sales were $7.5 million, down from $9.7 million year-over-year, with a gross margin of 20% and delivery costs reduced by 35% to $1.1 million, reflecting progress in cost control but highlighting the need for overall financial improvement.
- Market Expansion Plans: The company aims to penetrate under-served channels like food service and convenience stores, viewing these as
- Disappointing Earnings: Reed's reported a Q4 GAAP EPS of -$0.44, missing expectations by $0.26, indicating significant challenges in profitability for the company.
- Significant Revenue Decline: The revenue for Q4 was $7.48M, down 23.1% year-over-year, falling short of expectations by $1.35M, reflecting weakened market demand and increased sales pressure.
- Widening EBITDA Losses: The EBITDA for Q4 2025 was -$3.6M, compared to -$3.1M in the same period last year, highlighting difficulties in cost control and profitability enhancement.
- Cash Flow Challenges: As of December 31, 2025, cash used in operations was $3.8M, slightly lower than $3.9M in the prior year, indicating ongoing challenges in cash flow management.
Cyril Walla's Departure: Cyril Walla has stepped down from his position as CEO, marking a significant leadership change.
Impact on the Company: His resignation may lead to shifts in company strategy and operations, affecting stakeholders and employees.
- Appointment Announcement: Neal Cohen has been appointed as the interim CEO of Reed's Inc.
- Leadership Transition: This appointment comes as part of a leadership transition within the company.
- Company Background: Reed's Inc. is known for its ginger-based beverages and has been navigating various challenges in the market.
- Future Plans: The company aims to leverage Cohen's experience to steer its strategic direction during this interim period.








