PURE HomeRiver Merger Creates Largest SFR Management Company, Managing Over 40,000 Properties
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
0mins
Source: Newsfilter
- Merger Creates Largest Company: The merger of PURE Property Management and HomeRiver Group forms PURE HomeRiver, managing over 40,000 properties across 35 states, aiming to simplify rental and investment experiences while enhancing market competitiveness.
- Financing Support: With $80 million in financing from PGIM, PURE HomeRiver is set to accelerate acquisitions and technology investments, driving innovation in rental management and resident experience, thereby strengthening its leadership position in the industry.
- Tech-Driven Platform: The new platform combines PURE's AI technology with HomeRiver's national service network, aiming to reduce complexity through unified operational data, thus enhancing satisfaction for both investors and residents while driving business growth.
- Future Expansion Plans: The company plans to pursue 100 acquisitions in the future, aiming to become a nationally recognized property management brand, leveraging technological and scale advantages to create greater value for clients.
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Analyst Views on PRU
Wall Street analysts forecast PRU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRU is 120.00 USD with a low forecast of 113.00 USD and a high forecast of 125.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
0 Buy
8 Hold
0 Sell
Hold
Current: 107.690
Low
113.00
Averages
120.00
High
125.00
Current: 107.690
Low
113.00
Averages
120.00
High
125.00
About PRU
Prudential Financial, Inc. is a financial services provider and global investment manager. The Company offers a range of financial products and services, including life insurance, annuities, retirement-related products and services, mutual funds, and investment management. It offers these products and services to individual and institutional customers through its own and third-party distribution networks. It operates in the United States, Asia, Europe and Latin America. Its segment includes PGIM, U.S. Businesses, International Businesses, and Corporate and Other operations. The PGIM segment provides investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies, to institutional and retail clients and its general account. The U.S. Businesses segment consists of the retirement strategies, group insurance and individual life products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
PURE HomeRiver Merger Creates Largest SFR Management Company, Managing Over 40,000 Properties
- Merger Creates Largest Company: The merger of PURE Property Management and HomeRiver Group forms PURE HomeRiver, managing over 40,000 properties across 35 states, aiming to simplify the rental and investment experience while enhancing client satisfaction.
- Financing Support: With $80 million in financing from PGIM, PURE HomeRiver is set to accelerate acquisitions and technology investments, driving the next generation of rental management and resident experience innovations to strengthen market competitiveness.
- Technology-Driven Platform: The new platform combines PURE's AI technology with HomeRiver's national service infrastructure, aiming to reduce complexity through unified data and operations, thereby enhancing experiences for both investors and residents.
- Strategic Expansion Plan: The company plans to pursue 100 acquisitions in the future, aiming to become a nationally recognized property management brand, leveraging technology and scale to create greater value for clients.
Continue Reading
PURE HomeRiver Merger Creates Largest SFR Management Company, Managing Over 40,000 Properties
- Merger Creates Largest Company: The merger of PURE Property Management and HomeRiver Group forms PURE HomeRiver, managing over 40,000 properties across 35 states, aiming to simplify rental and investment experiences while enhancing market competitiveness.
- Financing Support: With $80 million in financing from PGIM, PURE HomeRiver is set to accelerate acquisitions and technology investments, driving innovation in rental management and resident experience, thereby strengthening its leadership position in the industry.
- Tech-Driven Platform: The new platform combines PURE's AI technology with HomeRiver's national service network, aiming to reduce complexity through unified operational data, thus enhancing satisfaction for both investors and residents while driving business growth.
- Future Expansion Plans: The company plans to pursue 100 acquisitions in the future, aiming to become a nationally recognized property management brand, leveraging technological and scale advantages to create greater value for clients.
Continue Reading