Pura Vida Miami receives minority investment from TSG Consumer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 14 2025
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Source: Yahoo Finance
Investment Announcement: Pura Vida Miami, a café chain, has secured a minority growth investment from TSG Consumer, aimed at accelerating its expansion across the U.S.
Founders' Commitment: Co-founders Omer and Jennifer Horev will remain majority owners and continue to lead the business, with Omer serving as CEO.
Growth and Vision: The investment is seen as a pivotal moment for Pura Vida, which started as a single café in Miami Beach in 2012 and has since expanded to over 40 locations.
Health-Focused Offerings: Pura Vida is known for its health-oriented menu, featuring items like acai bowls, superfood smoothies, and salads, appealing to today's health-conscious consumers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
