PSQ Holdings Reports 536% Increase in Black Friday Cyber Monday GMV
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
0mins
Source: Newsfilter
- Significant GMV Growth: PSQ Payments processed approximately $7.8 million in Gross Merchandise Volume (GMV) during the 2025 Black Friday Cyber Monday period, representing a 536% increase from $1.2 million in 2024, highlighting the platform's robust market demand and transaction capabilities.
- Credit Business Expansion: The Credova credit business saw financed amounts increase by over 75% year-over-year, rising from $706K in 2024 to $1.24 million in 2025, indicating a sustained consumer demand for values-aligned financial products.
- Increase in Contract Volume: The number of loan and lease contracts signed by Credova surged by 675 contracts, or 73%, from 931 in 2024 to 1,066 in 2025, reflecting enhanced competitiveness and customer appeal in the credit market.
- Ongoing Strategic Investment: PSQ Holdings continues to invest in expanding its payments and credit capabilities to deepen merchant relationships and drive transaction growth, thereby establishing sustainable revenue streams and further solidifying its market position in the fintech sector.
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Analyst Views on PSQH
Wall Street analysts forecast PSQH stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PSQH is 4.00 USD with a low forecast of 3.50 USD and a high forecast of 4.50 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.879
Low
3.50
Averages
4.00
High
4.50
Current: 0.879
Low
3.50
Averages
4.00
High
4.50
About PSQH
PSQ Holdings, Inc. provides a commerce and payments ecosystem that serves an audience of consumers and merchants. It operates under three segments: Financial Technology, Marketplace and Brands. The Financial Technology segment includes Credova, a consumer financing and payments company. The PSQ Marketplace (the Platform) is its primary customer and merchant acquisition tool. The Marketplace segment includes a Mobile application, which comprises a mobile app that is available for both iOS and Android-based devices, and Web-users can access its full platform at PublicSquare.com. The Brands segment comprises EveryLife, a direct-to-consumer (D2C) life-affirming baby products company. It leverages data and insights from the Marketplace to assess its customers’ needs and provide wholly owned quality financial products and brands. Credova is a Buy Now Pay Later company focused on the outdoors and shooting sports industry. Its Marketplace is free to join for both consumers and business owners.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
PSQ Holdings Appoints Dusty Wunderlich as CEO Amid Fintech Transition
- Executive Change: PSQ Holdings has appointed Dusty Wunderlich as CEO effective immediately, marking a significant step in the company's transition towards core fintech businesses, particularly in credit and payments.
- Board Restructuring: Wunderlich will also remain as chairman of the board at PublicSquare, indicating a dual leadership role aimed at fostering synergies and driving business integration across the companies.
- Former CEO Resignation: Michael Seifert has stepped down as CEO and resigned from the board effective January 27, 2026, which may impact the company's strategic direction and operational execution moving forward.
- Market Reaction: PSQ Holdings' shares dropped over 20% following PublicSquare's announcement of a $7.5 million registered direct offering, reflecting investor concerns about the company's financial health and potentially affecting future fundraising capabilities.
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PSQ Holdings Appoints Dusty Wunderlich as CEO Amid Fintech Transition
- Leadership Change: Dusty Wunderlich has been appointed as CEO of PSQ Holdings, effective immediately, marking a significant transition towards the company's core fintech operations, particularly in credit and payments.
- Strategic Focus Shift: With extensive fintech experience as the former CEO of Credova, Wunderlich is expected to ensure the continued execution of the company's strategic priorities, enhancing cash flow efficiency.
- Founder's Departure: Michael Seifert stepped down as CEO and resigned from the board effective January 27, 2026, with Wunderlich expressing gratitude for Seifert's foundational contributions during the company's early development.
- Future Outlook: Wunderlich has committed to working closely with the board and executive team to drive growth and profitability in 2026 and beyond, ensuring the company's stability and development in the fintech sector.
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