Merger Crisis Unveiled: Primo Brands faces a severe operational crisis post-merger, with management previously assuring a “flawless” integration, which led to technology and logistics failures, culminating in a November 6, 2025 announcement of a reduced full-year adjusted EBITDA guidance, causing a 21% stock drop.
Investor Loss Alert: Hagens Berman law firm warns investors who purchased PRMB shares between June 17, 2024, and November 6, 2025, and suffered significant losses to apply for lead plaintiff status by January 12, 2026, to recover losses from the merger failures.
Management Shakeup: Following the final disclosure event, Primo Brands replaced its CEO, with the new CEO admitting the issues were “self-inflicted,” further confirming the severity of undisclosed operational problems, impacting the company's reputation and investor confidence.
Legal Action Initiated: The lawsuit focuses on alleged misrepresentations by Primo Brands regarding merger integration, failing to disclose severe operational risks, with Hagens Berman actively investigating when management became aware of the technology and operational integration failures.
PRMB
$16.32+Infinity%1D
Analyst Views on PRMB
Wall Street analysts forecast PRMB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRMB is 26.10 USD with a low forecast of 18.00 USD and a high forecast of 39.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast PRMB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRMB is 26.10 USD with a low forecast of 18.00 USD and a high forecast of 39.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Buy
3 Hold
0 Sell
Strong Buy
Current: 16.470
Low
18.00
Averages
26.10
High
39.00
Current: 16.470
Low
18.00
Averages
26.10
High
39.00
Mizuho
Outperform -> NULL
downgrade
$35 -> $28
2025-11-26
Reason
Mizuho
Price Target
$35 -> $28
2025-11-26
downgrade
Outperform -> NULL
Reason
Mizuho lowered the firm's price target on Primo Brands to $28 from $35 and keeps an Outperform rating on the shares. The firm says Nielsen scanner data through November 15 reflected soft retail volumes and larger discounts.
Barclays
Lauren Lieberman
Overweight
downgrade
$25 -> $24
2025-11-26
Reason
Barclays
Lauren Lieberman
Price Target
$25 -> $24
2025-11-26
downgrade
Overweight
Reason
Barclays analyst Lauren Lieberman lowered the firm's price target on Primo Brands to $24 from $25 and keeps an Overweight rating on the shares. The firm sees the company's customer exit rate and revenue mix presenting a bigger challenge to direct delivery in 2026 than previously assumed.
Goldman Sachs
Bonnie Herzog
Neutral
downgrade
$21 -> $18
2025-11-25
Reason
Goldman Sachs
Bonnie Herzog
Price Target
$21 -> $18
2025-11-25
downgrade
Neutral
Reason
Goldman Sachs analyst Bonnie Herzog lowered the firm's price target on Primo Brands to $18 from $21 and keeps a Neutral rating on the shares. Goldman sees incremental headwinds over the next several months for Primo Brands, and the firm is concerned that the sales declines will be faster and more prolonged than expected, the analyst tells investors in a research note.
TD Securities
Buy
downgrade
$35 -> $27
2025-11-07
Reason
TD Securities
Price Target
$35 -> $27
2025-11-07
downgrade
Buy
Reason
TD Securities lowered the firm's price target on Primo Brands to $27 from $35 and keeps a Buy rating on the shares. The firm says the company's new CEO "ripped off the guidance band-aid," which should mark the bottom for the shares. Primo's demand trends are "healthy" and it is taking share, the analyst tells investors in a research note.
About PRMB
Primo Brands Corporation is a beverage company with a focus on healthy hydration, delivering responsibly and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. It has a portfolio of packaged branded beverages distributed across more than 200,000 retail outlets, including brands Poland Spring and Pure Life, premium brands like Saratoga and Mountain Valley, regional brands, such as Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills, purified brands including Primo Water and Sparkletts, and flavored and enhanced brands like AC+ION and Splash Refresher. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributor and home improvement, as well as food service accounts in North America. Its products consist of spring and sparkling water, purified water, self-service refill drinking water, and water dispensers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
