Premier Protein Partners with Michelle Buteau for New Year Giveaway Campaign
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 01 2026
0mins
Should l Buy BRBR?
Source: Yahoo Finance
- New Year Giveaway Campaign: Premier Protein, in partnership with comedian Michelle Buteau, is offering free high-protein shakes from January 5 to 9, between 5 a.m. and 9 a.m. in six cities including New York and Los Angeles, aiming to help consumers regain energy for the New Year while boosting brand visibility.
- Product Features: Each shake contains 30 grams of protein, designed to provide the energy needed for workouts and daily life, further solidifying Premier Protein's position as a leading convenient nutrition brand in the market.
- Marketing Strategy: This initiative is part of the “Go Get 'Em” campaign, which includes out-of-home ads, TV commercials, and social media promotions, aimed at attracting more consumer attention and increasing sales.
- Brand Positioning: By collaborating with Buteau, Premier Protein highlights the psychological needs of consumers at the start of the New Year, demonstrating the brand's sensitivity to customer demands, thereby enhancing customer loyalty and market share.
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Analyst Views on BRBR
Wall Street analysts forecast BRBR stock price to rise
14 Analyst Rating
10 Buy
4 Hold
0 Sell
Moderate Buy
Current: 15.640
Low
23.00
Averages
32.09
High
49.00
Current: 15.640
Low
23.00
Averages
32.09
High
49.00
About BRBR
BellRing Brands, Inc. is engaged in the global convenient nutrition category offering ready-to-drink shake and powder protein products. The Company's primary brands, Premier Protein and Dymatize, appeal to a range of consumers and are distributed across a diverse network of channels including club, food, drug, mass, e-commerce, specialty and convenience. Premier Protein is a mainstream lifestyle brand. Premier Protein’s product portfolio consists primarily of RTD protein shakes and protein powders. Premier Protein’s flagship RTD protein shakes are available in diverse flavors and contain 30 grams of protein and 160 calories. Premier Protein’s powder portfolio consists primarily of 100% whey protein products. Dymatize brand’s portfolio includes an assortment of sports nutrition products, including protein powders. Its protein powder portfolio consists of three primary products: ISO.100 made with hydrolyzed 100% Whey Protein Isolate, Elite 100% Whey and Super Mass Gainer.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Shareholder Investigation Initiated: Grabar Law Office is investigating whether executives of BellRing Brands (NYSE: BRBR) breached their fiduciary duties, which could expose the company to legal and financial risks for shareholders who purchased shares before October 1, 2024.
- Allegations of False Statements: A recently filed federal securities fraud class action claims that BellRing's executives failed to disclose that customers accumulated excess inventory due to previous product shortages, rendering the company's statements about its business prospects materially misleading.
- Potential Market Impact: As customers cut back on new orders and reduced inventory, BellRing Brands may face declining sales and market share, exacerbating investor concerns regarding the company's future performance.
- Legal Consequences Risk: Shareholders can seek corporate reforms and fund recovery, and if the investigation confirms executive misconduct, the company may face increased legal liabilities and financial losses.
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- Stock Price Collapse: Following disappointing Q3 2025 financial results released on August 4, 2025, BellRing's stock price plummeted by 33% in a single day, reflecting severe market concerns about its sales outlook and exacerbating investor confidence issues.
- Investor Action: Hagens Berman is urging investors who purchased BellRing shares between November 19, 2024, and August 4, 2025, to reach out for participation in the lawsuit and seek compensation for their losses.
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- False Statement Allegations: The complaint alleges that BellRing made false and misleading statements during the class period, claiming sales growth was due to strong market demand, while in reality, it was driven by temporary inventory stockpiling, leading to investor losses when the truth emerged.
- Declining Customer Orders: As customers became comfortable with inventory levels, they reduced new orders for BellRing's products, indicating that the company did not enjoy the strong customer demand and positive momentum it claimed, exacerbating the risk of investor losses.
- Legal Consequences and Impact: Until the class action is certified, investors are not represented by an attorney, and those who choose not to act will remain absent class members, potentially facing greater legal and financial risks.
See More
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- False Statements: The complaint alleges that BellRing made false and misleading statements, claiming strong customer demand and competitive positioning, while actual sales were driven by inventory stockpiling, rendering its public statements materially misleading throughout the class period.
- Investor Impact: Affected shareholders are encouraged to contact DJS Law Group to participate in potential recovery, indicating that investors may face significant losses, although appointment as lead plaintiff is not required for participation.
- Law Group Expertise: DJS Law Group focuses on enhancing investor returns through balanced counseling and aggressive advocacy, specializing in securities class actions and corporate governance litigation, showcasing its expertise in handling complex legal matters.
See More
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- Disappointing Financial Performance: BellRing's Q3 financial results released on August 5, 2025, revealed disappointing performance and a narrowed full-year guidance, leading to a 32.55% drop in share price on the same day, indicating market concerns about its future outlook.
- Investor Losses: Following the poor performance, many shareholders are facing losses, prompting DJS Law Group to encourage affected investors to contact them to participate in potential litigation aimed at securing compensation for investors.
- Legal Expertise: DJS Law Group specializes in securities class actions and corporate governance litigation, focusing on enhancing investor returns through balanced counseling and aggressive advocacy, serving some of the largest hedge funds and alternative asset managers globally.
See More
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- Inventory Reduction Impact: As customers regained confidence in product availability, they promptly reduced their inventory by selling existing products and cutting back on new orders, which directly impacted BellRing's sales performance and exacerbated competitive pressures in the market.
- Investor Action Recommendation: Investors are encouraged to apply to be lead plaintiffs by March 23, 2026, although participation in any recovery does not require serving as lead plaintiff, and Bronstein, Gewirtz & Grossman, LLC will provide legal services on a contingency fee basis.
See More
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- Shareholder Investigation Initiated: Grabar Law Office is investigating whether executives of BellRing Brands (NYSE: BRBR) breached their fiduciary duties, which could expose the company to legal and financial risks for shareholders who purchased shares before October 1, 2024.
- Allegations of False Statements: A recently filed federal securities fraud class action claims that BellRing's executives failed to disclose that customers accumulated excess inventory due to previous product shortages, rendering the company's statements about its business prospects materially misleading.
- Potential Market Impact: As customers cut back on new orders and reduced inventory, BellRing Brands may face declining sales and market share, exacerbating investor concerns regarding the company's future performance.
- Legal Consequences Risk: Shareholders can seek corporate reforms and fund recovery, and if the investigation confirms executive misconduct, the company may face increased legal liabilities and financial losses.
See More
BellRing Brands Faces Securities Fraud Allegations
- Lawsuit Allegations: Hagens Berman law firm has filed a securities fraud lawsuit against BellRing Brands and its executives, accusing them of misleading investors about the true drivers of 2025 sales growth, resulting in significant investor losses.
- Inventory Hoarding Revelation: The lawsuit claims that BellRing's reported sales growth was not driven by consumer demand but rather by temporary inventory hoarding by key customers to avoid product shortages, creating a misleading sales narrative.
- Stock Price Collapse: Following disappointing Q3 2025 financial results released on August 4, 2025, BellRing's stock price plummeted by 33% in a single day, reflecting severe market concerns about its sales outlook and exacerbating investor confidence issues.
- Investor Action: Hagens Berman is urging investors who purchased BellRing shares between November 19, 2024, and August 4, 2025, to reach out for participation in the lawsuit and seek compensation for their losses.
See More
BellRing Brands Faces Class Action Lawsuit for Securities Violations
- Class Action Reminder: The Schall Law Firm alerts investors of a class action lawsuit against BellRing Brands for violations of §§10(b) and 20(a) of the Securities Exchange Act, concerning securities purchased between November 19, 2024, and August 4, 2025, with a deadline to contact the firm by March 23, 2026, to participate.
- False Statement Allegations: The complaint alleges that BellRing made false and misleading statements during the class period, claiming sales growth was due to strong market demand, while in reality, it was driven by temporary inventory stockpiling, leading to investor losses when the truth emerged.
- Declining Customer Orders: As customers became comfortable with inventory levels, they reduced new orders for BellRing's products, indicating that the company did not enjoy the strong customer demand and positive momentum it claimed, exacerbating the risk of investor losses.
- Legal Consequences and Impact: Until the class action is certified, investors are not represented by an attorney, and those who choose not to act will remain absent class members, potentially facing greater legal and financial risks.
See More
BellRing Brands Faces Class Action Lawsuit
- Lawsuit Background: DJS Law Group reminds investors of a class action lawsuit against BellRing Brands for violations of §§10(b) and 20(a) of the Securities Exchange Act, covering the period from November 19, 2024, to August 4, 2025, with a deadline of March 23, 2026.
- False Statements: The complaint alleges that BellRing made false and misleading statements, claiming strong customer demand and competitive positioning, while actual sales were driven by inventory stockpiling, rendering its public statements materially misleading throughout the class period.
- Investor Impact: Affected shareholders are encouraged to contact DJS Law Group to participate in potential recovery, indicating that investors may face significant losses, although appointment as lead plaintiff is not required for participation.
- Law Group Expertise: DJS Law Group focuses on enhancing investor returns through balanced counseling and aggressive advocacy, specializing in securities class actions and corporate governance litigation, showcasing its expertise in handling complex legal matters.
See More
DJS Law Group Investigates Claims for BellRing Brands Investors
- Investigation Background: DJS Law Group is investigating BellRing Brands, Inc. (NYSE:BRBR) for potential violations of securities laws, particularly regarding misleading statements or failure to disclose important information to investors.
- Disappointing Financial Performance: BellRing's Q3 financial results released on August 5, 2025, revealed disappointing performance and a narrowed full-year guidance, leading to a 32.55% drop in share price on the same day, indicating market concerns about its future outlook.
- Investor Losses: Following the poor performance, many shareholders are facing losses, prompting DJS Law Group to encourage affected investors to contact them to participate in potential litigation aimed at securing compensation for investors.
- Legal Expertise: DJS Law Group specializes in securities class actions and corporate governance litigation, focusing on enhancing investor returns through balanced counseling and aggressive advocacy, serving some of the largest hedge funds and alternative asset managers globally.
See More
Class Action Filed Against BellRing Brands for Securities Violations
- Lawsuit Background: Bronstein, Gewirtz & Grossman, LLC has announced a class action lawsuit against BellRing Brands, alleging violations of federal securities laws during the period from November 19, 2024, to August 4, 2025, seeking damages for all investors who purchased securities during this timeframe.
- False Statements Allegation: The complaint alleges that the defendants failed to disclose that their strong sales results did not reflect increased consumer demand, but rather that customers accumulated excess inventory as a safeguard against prior product shortages, leading to a significant underestimation of market demand.
- Inventory Reduction Impact: As customers regained confidence in product availability, they promptly reduced their inventory by selling existing products and cutting back on new orders, which directly impacted BellRing's sales performance and exacerbated competitive pressures in the market.
- Investor Action Recommendation: Investors are encouraged to apply to be lead plaintiffs by March 23, 2026, although participation in any recovery does not require serving as lead plaintiff, and Bronstein, Gewirtz & Grossman, LLC will provide legal services on a contingency fee basis.
See More
