Planet Fitness Issues Weaker Earnings Outlook, Investors Urged to Act
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 48 minutes ago
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Source: Newsfilter
- Earnings Outlook Downgrade: Planet Fitness's FY 2026 earnings outlook was revised downward, projecting only 9%-10% adjusted EPS growth, which significantly undermined investor confidence and led to a sharp drop in stock price.
- Revenue Growth Expectations: Although CFO Jay Stasz previously indicated a projected 9% total revenue growth for 2026 during the Q4 2025 earnings call, actual performance may fall well short due to an extended equipment replacement cycle and other adverse factors.
- Shareholder Loss Investigation: Levi & Korsinsky is investigating whether Planet Fitness failed to disclose material information to investors, resulting in significant losses for shareholders after the stock price decline, potentially facing securities fraud allegations.
- Future Plans Hampered: The company plans to repurchase approximately $150 million in shares in 2026, but the sale of eight corporate-owned clubs in California and weather-related disruptions may severely impact future equipment placements and financial health.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 50.480
Low
120.00
Averages
133.25
High
185.00
Current: 50.480
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Outlook Downgrade: Planet Fitness's FY 2026 earnings outlook was revised downward, projecting only 9%-10% adjusted EPS growth, which significantly undermined investor confidence and led to a sharp drop in stock price.
- Revenue Growth Expectations: Although CFO Jay Stasz previously indicated a projected 9% total revenue growth for 2026 during the Q4 2025 earnings call, actual performance may fall well short due to an extended equipment replacement cycle and other adverse factors.
- Shareholder Loss Investigation: Levi & Korsinsky is investigating whether Planet Fitness failed to disclose material information to investors, resulting in significant losses for shareholders after the stock price decline, potentially facing securities fraud allegations.
- Future Plans Hampered: The company plans to repurchase approximately $150 million in shares in 2026, but the sale of eight corporate-owned clubs in California and weather-related disruptions may severely impact future equipment placements and financial health.
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- New Investment Move: Torque Asset Management disclosed in its SEC filing on May 15, 2026, that it acquired 49,500 shares of Planet Fitness, with an estimated transaction value of $4.35 million, indicating confidence in the company's future.
- Position Value Analysis: As of March 31, 2026, the value of Planet Fitness's position was $3.68 million, representing 1.45% of Torque's 13F assets under management, highlighting its significance in the investment portfolio.
- Market Performance Review: As of May 20, 2026, Planet Fitness shares traded at $50.24, down 51.6% over the past year and underperforming the S&P 500 by 76 percentage points, reflecting market concerns regarding its growth prospects.
- Growth Potential: Despite facing challenges, Planet Fitness plans to open 180 to 190 new gyms in 2026 and expects same-store sales to remain positive, indicating potential for business recovery moving forward.
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- Earnings Outlook Downgrade: Planet Fitness's FY 2026 earnings outlook was revised downward, projecting adjusted EPS growth of only 9%-10%, contrary to CFO Jay Stasz's earlier guidance, resulting in a significant drop in investor confidence and stock price.
- Revenue Growth Expectations: While the company had previously anticipated approximately 9% total revenue growth for 2025, the extended equipment replacement cycle, sale of eight corporate-owned clubs in California, and weather disruptions affecting around 2,000 clubs have severely impacted the 2026 earnings forecast, undermining market performance.
- Share Buyback Plan: Planet Fitness plans to repurchase approximately $150 million worth of shares in 2026, aiming to bolster investor confidence and stabilize stock prices; however, this initiative is overshadowed by the negative market reaction to the downgraded outlook.
- Legal Investigation Initiated: Levi & Korsinsky LLP is investigating whether Planet Fitness failed to adequately disclose material information when issuing its initial earnings guidance, potentially leading to investor losses and exacerbating market unease.
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- New Stake Established: Torque Asset Management disclosed in its SEC filing on May 15, 2026, that it acquired 49,500 shares of Planet Fitness, with an estimated transaction value of $4.35 million, indicating confidence in the company's potential.
- Quarter-End Value Increase: The new shares contributed to a $3.68 million increase in the position's quarter-end value, reflecting both the purchase and price changes during the reporting period, although the stock underperformed the S&P 500 by 76 percentage points.
- Market Performance Analysis: Planet Fitness shares have dropped 51.6% over the past year, exacerbated by a 30% single-day decline in May following the Q1 earnings report, raising concerns about future growth, despite a 3.5% increase in same-store sales.
- Strategic Outlook: Although the company withdrew its three-year sales growth guidance, Torque's purchase is viewed as a
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- Earnings Guidance Cut: Planet Fitness has lowered its FY 2026 adjusted EPS growth expectations to 9%-10%, down from previous forecasts, resulting in significant losses for investors and diminished market confidence.
- Extended Equipment Replacement Cycle: The company cited an extended equipment replacement cycle and the sale of eight corporate-owned clubs in California, which exacerbated profitability pressures and affected operations at approximately 2,000 clubs.
- Debt Refinancing Impact: The $400 million debt refinancing, while aimed at improving financial health, may negatively impact cash flow in the short term, increasing uncertainty regarding future financial stability.
- Potential Shareholder Litigation: Following the earnings guidance cut, shareholders are encouraged to submit their information to participate in potential litigation, indicating concerns over the company's disclosure practices and exposing it to legal risks.
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- Free Fitness Access: Planet Fitness launches its sixth annual High School Summer Pass program across over 2,900 locations in the U.S. and Canada, allowing teens aged 14 to 19 to work out for free from June 1 to August 31, aiming to encourage youth to prioritize their health.
- Partner Support: This year's program is powered by Gymshark, providing exclusive discounts to all participants after registration, which further incentivizes teen engagement in fitness activities and enhances brand visibility.
- Health Investment: Planet Fitness has invested over $460 million in waived membership dues to promote youth health, providing millions of teens with opportunities to improve their physical and mental well-being, demonstrating the company's commitment to social responsibility.
- Research Insights: A study involving 1,000 Canadian teens reveals that while 90% believe physical activity improves mental health, only 41% turn to exercise when stressed, highlighting a gap between awareness and action regarding fitness.
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