Perion Network Partners Exclusively with McSorely Media
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 23 2026
0mins
Should l Buy PERI?
Perion Network announced an exclusive partnership with McSorely Media, together with joint venture partner Mediamark, leading media companies operating across Africa, to deploy Outmax, Perion's AI-native execution agent, into the region. The agreement expands Perion's commercial footprint, creates a new recurring revenue channel, while bringing outcome-driven, transparent AI execution to African agencies. Outmax is an AI agent designed to increase advertiser efficiency and performance by applying algorithmic intelligence to optimize against brand-defined business outcomes rather than platform-standard KPIs. Through McSorely Media and Mediamark's combined agency footprint across the continent, the partnership delivers a unified solution, combining Outmax's real-time AI optimization with Perion's programmatic digital out-of-home capabilities, accelerating market penetration.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy PERI?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on PERI
Wall Street analysts forecast PERI stock price to rise
4 Analyst Rating
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 10.780
Low
14.50
Averages
14.75
High
15.00
Current: 10.780
Low
14.50
Averages
14.75
High
15.00
About PERI
Perion Network Ltd is an Israel-based technology company that provides digital advertising solutions. The Company offers an infrastructure powered by artificial intelligence (AI) for planning, buying, and optimizing advertising campaigns across multiple channels, including connected television (CTV), digital out‑of‑home, retail and commerce media, social media, and other digital environments. The Company's offerings are supported by its platform known as Outmax, which uses artificial intelligence to enable real‑time media execution and performance optimization. The Company serves brands, advertising agencies, and retailers, with a focus on improving media efficiency and measurable advertising outcomes.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
PERION NETWORK LTD: CANACCORD GENUITY STARTS COVERAGE WITH A BUY RATING AND A TARGET PRICE OF $14
Company Overview: Perion Network Ltd. is involved in digital advertising and marketing solutions, focusing on enhancing user engagement and monetization strategies.
Recent Initiative: The company has launched a new initiative aimed at improving coverage and engagement metrics, which is expected to drive growth.
Investment Rating: Analysts have assigned a buy rating for Perion Network, indicating positive expectations for the company's future performance.
Target Price: The target price set for Perion Network shares is $14, suggesting potential upside for investors based on current market conditions.
See More
Key Wall Street Rating Updates on Friday
- Nvidia Rating Reaffirmed: Wolfe maintains Nvidia as an outperform, stating that with the stock priced at just 13x their bull case EPS, it is too cheap to ignore, potentially attracting more investor interest.
- Arm Upgrade: HSBC upgrades Arm from reduce to buy, highlighting its strong positioning in the AI sector, suggesting that its transition to a major AI server CPU player presents a significant undervaluation opportunity for investors.
- Apple App Store Revenue Slowdown: Morgan Stanley reiterates Apple as overweight, noting that App Store revenue growth decelerated to 6% YoY in Q1 2023, falling short of the expected 8%, indicating market caution regarding Apple's future growth prospects.
- Oneok Upgrade: Jefferies upgrades Oneok from hold to buy, citing tangible upside potential in the current market environment, particularly as geopolitical tensions in the Middle East raise crude oil price risks.
See More
Perion Network Files Annual Report for 2025
- Annual Report Filing: Perion Network Ltd. filed its annual report on Form 20-F for the fiscal year ending December 31, 2025, with the SEC on March 16, 2026, which includes audited consolidated financial statements, ensuring compliance and enhancing transparency.
- Report Accessibility: The annual report is now available on Perion's website, and shareholders can request a hard copy at no additional cost, further improving communication and information sharing with investors.
- Technological Leadership: Perion is redefining the advertising industry through its proprietary AI engine, Outmax, delivering real-time media execution that helps brands and retailers optimize spending and performance, driving measurable business outcomes.
- Compliance Statement: This press release is issued in compliance with Nasdaq Listing Rule 5250(d)(1)(C), indicating the company's commitment to regulatory compliance and responsibility towards its investors.
See More
Perion Network Q4 2025 Earnings Call Highlights
- Strategic Transformation: CEO Tal Jacobson described 2025 as 'year 1 for the new Perion,' highlighting a complete overhaul of mission, strategy, technology, and organizational structure, marking a pivotal shift towards an AI-native execution infrastructure that is expected to significantly enhance market competitiveness.
- Financial Growth: In Q4 2025, revenue grew 6% year-over-year to $137.1 million, with contribution ex-TAC increasing 19% to $65.2 million, and adjusted EBITDA reaching $24.3 million, a 53% rise, indicating strong financial performance and operational efficiency.
- Future Outlook: Management set ambitious 2028 targets, including a pro forma spend CAGR of at least 25% for Perion One, a contribution ex-TAC CAGR of at least 20%, and adjusted EBITDA margins reaching 28%, reflecting confidence in future growth.
- New Partnerships: The quarter saw the launch of three new partnerships with Amazon, Walmart, and Mastercard, further strengthening the company's market position and laying the groundwork for future revenue growth, particularly in the competitive advertising technology landscape.
See More
Perion Network Q4 Earnings Beat Expectations with Revenue Growth
- Earnings Highlights: Perion Network reported a Q4 non-GAAP EPS of $0.49, missing expectations by $0.02, while revenue reached $137.1 million, reflecting a 5.8% year-over-year increase and exceeding estimates by $0.57 million, demonstrating resilience in revenue growth.
- Significant Contribution Growth: The contribution excluding TAC grew 19% year-over-year to $65.2 million in Q4, significantly outpacing overall revenue growth, indicating strong performance in the company's core business.
- Traffic Acquisition Cost Trends: TAC amounted to $71.9 million in Q4, representing 52% of revenue, an improvement from $74.8 million or 58% of revenue in the same quarter last year, showcasing progress in cost management.
- Future Guidance: The full-year 2026 guidance reflects an anticipated acceleration in Perion One adoption and increased investments in innovation and go-to-market strategies, with expected contributions ranging from $215 million to $235 million and adjusted EBITDA projected between $50 million and $54 million.
See More
Perion Network to Announce Q4 Earnings on February 18
- Earnings Announcement: Perion Network is set to release its Q4 earnings on February 18 before market open, with expectations that strong results could further boost its stock price.
- Strong EPS Expectations: The consensus EPS estimate stands at $0.51, reflecting a 54.5% year-over-year increase, indicating significant improvement in the company's profitability, which may attract more investor interest.
- Revenue Growth Forecast: The consensus revenue estimate is $136.53 million, representing a 5.3% year-over-year growth, suggesting the company can maintain stable growth in a competitive market, thereby enhancing market confidence.
- Historical Performance: Over the past two years, Perion Network has beaten EPS estimates 100% of the time and revenue estimates 88% of the time, demonstrating its strong performance stability and market adaptability.
See More
PERION NETWORK LTD: CANACCORD GENUITY STARTS COVERAGE WITH A BUY RATING AND A TARGET PRICE OF $14
Company Overview: Perion Network Ltd. is involved in digital advertising and marketing solutions, focusing on enhancing user engagement and monetization strategies.
Recent Initiative: The company has launched a new initiative aimed at improving coverage and engagement metrics, which is expected to drive growth.
Investment Rating: Analysts have assigned a buy rating for Perion Network, indicating positive expectations for the company's future performance.
Target Price: The target price set for Perion Network shares is $14, suggesting potential upside for investors based on current market conditions.
See More
Key Wall Street Rating Updates on Friday
- Nvidia Rating Reaffirmed: Wolfe maintains Nvidia as an outperform, stating that with the stock priced at just 13x their bull case EPS, it is too cheap to ignore, potentially attracting more investor interest.
- Arm Upgrade: HSBC upgrades Arm from reduce to buy, highlighting its strong positioning in the AI sector, suggesting that its transition to a major AI server CPU player presents a significant undervaluation opportunity for investors.
- Apple App Store Revenue Slowdown: Morgan Stanley reiterates Apple as overweight, noting that App Store revenue growth decelerated to 6% YoY in Q1 2023, falling short of the expected 8%, indicating market caution regarding Apple's future growth prospects.
- Oneok Upgrade: Jefferies upgrades Oneok from hold to buy, citing tangible upside potential in the current market environment, particularly as geopolitical tensions in the Middle East raise crude oil price risks.
See More
Perion Network Files Annual Report for 2025
- Annual Report Filing: Perion Network Ltd. filed its annual report on Form 20-F for the fiscal year ending December 31, 2025, with the SEC on March 16, 2026, which includes audited consolidated financial statements, ensuring compliance and enhancing transparency.
- Report Accessibility: The annual report is now available on Perion's website, and shareholders can request a hard copy at no additional cost, further improving communication and information sharing with investors.
- Technological Leadership: Perion is redefining the advertising industry through its proprietary AI engine, Outmax, delivering real-time media execution that helps brands and retailers optimize spending and performance, driving measurable business outcomes.
- Compliance Statement: This press release is issued in compliance with Nasdaq Listing Rule 5250(d)(1)(C), indicating the company's commitment to regulatory compliance and responsibility towards its investors.
See More
Perion Network Q4 2025 Earnings Call Highlights
- Strategic Transformation: CEO Tal Jacobson described 2025 as 'year 1 for the new Perion,' highlighting a complete overhaul of mission, strategy, technology, and organizational structure, marking a pivotal shift towards an AI-native execution infrastructure that is expected to significantly enhance market competitiveness.
- Financial Growth: In Q4 2025, revenue grew 6% year-over-year to $137.1 million, with contribution ex-TAC increasing 19% to $65.2 million, and adjusted EBITDA reaching $24.3 million, a 53% rise, indicating strong financial performance and operational efficiency.
- Future Outlook: Management set ambitious 2028 targets, including a pro forma spend CAGR of at least 25% for Perion One, a contribution ex-TAC CAGR of at least 20%, and adjusted EBITDA margins reaching 28%, reflecting confidence in future growth.
- New Partnerships: The quarter saw the launch of three new partnerships with Amazon, Walmart, and Mastercard, further strengthening the company's market position and laying the groundwork for future revenue growth, particularly in the competitive advertising technology landscape.
See More
Perion Network Q4 Earnings Beat Expectations with Revenue Growth
- Earnings Highlights: Perion Network reported a Q4 non-GAAP EPS of $0.49, missing expectations by $0.02, while revenue reached $137.1 million, reflecting a 5.8% year-over-year increase and exceeding estimates by $0.57 million, demonstrating resilience in revenue growth.
- Significant Contribution Growth: The contribution excluding TAC grew 19% year-over-year to $65.2 million in Q4, significantly outpacing overall revenue growth, indicating strong performance in the company's core business.
- Traffic Acquisition Cost Trends: TAC amounted to $71.9 million in Q4, representing 52% of revenue, an improvement from $74.8 million or 58% of revenue in the same quarter last year, showcasing progress in cost management.
- Future Guidance: The full-year 2026 guidance reflects an anticipated acceleration in Perion One adoption and increased investments in innovation and go-to-market strategies, with expected contributions ranging from $215 million to $235 million and adjusted EBITDA projected between $50 million and $54 million.
See More
Perion Network to Announce Q4 Earnings on February 18
- Earnings Announcement: Perion Network is set to release its Q4 earnings on February 18 before market open, with expectations that strong results could further boost its stock price.
- Strong EPS Expectations: The consensus EPS estimate stands at $0.51, reflecting a 54.5% year-over-year increase, indicating significant improvement in the company's profitability, which may attract more investor interest.
- Revenue Growth Forecast: The consensus revenue estimate is $136.53 million, representing a 5.3% year-over-year growth, suggesting the company can maintain stable growth in a competitive market, thereby enhancing market confidence.
- Historical Performance: Over the past two years, Perion Network has beaten EPS estimates 100% of the time and revenue estimates 88% of the time, demonstrating its strong performance stability and market adaptability.
See More
