Once Upon a Farm Raises $198 Million in IPO at $18 per Share
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 06 2026
0mins
Should l Buy OFRM?
Source: renaissancecapital
- Significant Fundraising: Once Upon a Farm successfully raised $198 million by offering 11 million shares, with 31% being secondary shares at $18 each, indicating strong market demand for its organic baby food and solidifying its position in the industry.
- Market Valuation Boost: The pricing establishes a fully diluted market value of $811 million, reflecting investor confidence in the company's growth potential, particularly against the backdrop of a rapidly expanding organic food market.
- Product Diversification: The company focuses on producing organic refrigerated foods, including cold-pressed pouches, oat bars, dry snacks, and frozen meals, designed to meet modern families' needs for convenient and healthy food options, thereby enhancing its competitive edge.
- Extensive Distribution Network: Once Upon a Farm's products are available in over 3,200 retail stores, with 40% of sales volume coming from online channels, demonstrating a successful balance between digital sales and traditional retail, which supports future growth.
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Analyst Views on OFRM
Wall Street analysts forecast OFRM stock price to rise
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Current: 14.870
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Current: 14.870
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About OFRM
Once Upon a Farm, PBC is engaged in the manufacturing, distribution, marketing and related sale of nutrient-packed, delicious food for babies and kids of on-the-go parents under the brand name, Once Upon a Farm. Its products as offered for Babies, Kids and Toddlers. Its products includemelts, fruit and veggie puffs, frozen meals, refrigerated oat bar, refrigerated pouches and variety packs. Its variety packs include Carter’s Baby & Toddler Favorites, Carter’s Big Kid Favorites, Carter’s Baby & Toddler Snack Sampler, 9ct, Farmer's Finest, Winter Favorites, Refrigerated Bar Sampler, Green Checkered Pouch Cooler 2-Pack, Dairy-Free Smoothie, Fruit & Veggie Puff, Refrigerated Protein Bar, Baby Best Sellers and others. Its meals include Organic Pasta Meals Cauli-fredo & Spinach, Organic Pasta Meals Pomodoro, Veggie Pot Pie, Papaya Sunrise, Banana Berry Acai and others. Its Refrigerated Oat Bars include Apple Cinnamon Oat Bar, Banana Chocolate Oat Bar, Blueberry Oat Bar and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Once Upon a Farm Forms Public Benefit Corporation Advisory Board
- Mission Reinforcement: Once Upon a Farm has announced the formation of its inaugural Public Benefit Corporation Advisory Board, bringing together cross-disciplinary leaders to advance the company's mission of delivering high-quality, farm-fresh nutrition while driving systemic improvements in children's nutrition for a healthier, more equitable food system.
- Legal Structure Transformation: As a Public Benefit Corporation (PBC), Once Upon a Farm's corporate charter codifies its commitments to stakeholders, ensuring that while pursuing business growth, it considers impacts on families, farmers, and the environment, thereby demonstrating transparency and accountability.
- Expert Advisory Group: The newly formed advisory board includes seasoned experts from the Organic Trade Association, REI Co-op, and USDA, who will provide strategic counsel to help the company maintain its stakeholder commitments while scaling its operations sustainably.
- Quarterly Review Mechanism: The board will meet quarterly to assess the company's progress against its public benefit commitments, ensuring a balance of stakeholder interests during business expansion and enhancing the company's positive impact in the realm of children's nutrition.
See More
Once Upon a Farm Gains WIC Eligibility in California
- WIC Eligibility Expansion: Once Upon a Farm (OFRM) has gained eligibility for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in California, allowing its organic foods and snacks to reach 1.3 million individuals qualifying for WIC benefits, significantly expanding its market coverage.
- National Authorization: OFRM is now WIC-authorized in 20 states, becoming the only organic refrigerated food brand eligible for WIC, a unique position that will enhance brand visibility and consumer trust.
- Nutritional Support Program: The WIC program provides federal grants for low-income pregnant women, breastfeeding mothers, and children under five, and OFRM's participation not only helps improve nutritional outcomes but also strengthens the company's image in terms of social responsibility.
- Market Potential: With OFRM's products entering the WIC program, sales growth is expected to accelerate, attracting more families to choose its organic offerings, thereby capturing a larger share in the competitive consumer goods market.
See More
Once Upon a Farm Gains WIC Authorization in California
- WIC Expansion: Once Upon a Farm's Baby Food Bowls have gained WIC authorization in California, bringing the total to 20 states, significantly enhancing access to fresh organic baby food for low-income families and increasing the brand's market penetration.
- Pioneering Achievement: The Baby Food Bowls are the first and only organic refrigerated baby food eligible under the WIC program, marking a unique position for the company in raising standards for childhood nutrition and further solidifying its market leadership.
- Nutritional Equity: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Brand Mission: Co-founder Jennifer Garner emphasizes that WIC authorization is a crucial step towards the company's vision of providing healthy nutrition for every child, driving systemic improvements in childhood nutrition.
See More
Once Upon a Farm Expands WIC Program to California
- WIC Program Expansion: Once Upon a Farm has gained WIC authorization in California, allowing its organic baby food bowls to be approved in 20 states nationwide, significantly enhancing access for low-income families to fresh, organic baby food and increasing brand penetration.
- First Organic Refrigerated Food: The baby food bowls from Once Upon a Farm are the first and only organic refrigerated baby food to receive WIC certification, marking a significant innovation in childhood nutrition and further solidifying the company's market leadership.
- Nutritional Equity Improvement: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Strengthening Brand Mission: Co-founder Jennifer Garner emphasizes that achieving WIC authorization is a crucial step in the company's mission to drive systemic improvements in childhood nutrition, enhancing the brand's social impact and market recognition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein and probiotics, aimed at meeting the evolving nutritional needs of families from infants to school-aged children, which is expected to enhance the brand's competitiveness in the children's food market.
- Nutritional Innovation: The newly introduced meat and meat & bone broth products deliver at least 4g of high-quality protein per serving, sourced from hormone-free, antibiotic-free grass-fed beef and free-range chicken, designed to support children's growth and palate development, aligning with parents' preferences for fresh, healthy foods.
- Market Demand Response: According to Kantar Profiles/Mintel, 46% of U.S. parents consider protein an important attribute when choosing foods for babies and toddlers, and this product launch directly addresses that market demand, further solidifying Once Upon a Farm's position as a leader in children's nutrition.
- Mission Continuation: Once Upon a Farm is committed to providing organic, non-GMO, and no added sugar foods, aiming to support children's healthy growth through nutrient-rich products, reflecting the brand's long-term commitment to improving childhood nutrition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein & probiotics, aimed at meeting the nutritional needs of families from infancy to school age, which is expected to enhance the brand's competitiveness in the children's food market.
- Innovative Refrigerated Packaging: The newly introduced meat and bone broth pouches are the first organic meat products to utilize cold-pressure protection technology, ensuring nutrient retention and fresh flavor, addressing the preference of 72% of parents for fresh meat, thereby enhancing consumer trust.
- Nutritional Enhancement: Each smoothie delivers 4 grams of protein and probiotics to support active children's immune health, while the new Power Wheels snack bars also contain 4 grams of protein and 100% whole grain oats, catering to parents' demand for healthy snacks for their children.
- Clear Market Positioning: Once Upon a Farm's products are designed for babies aged 6 months and older and children aged 4 and up, aligning with 46% of U.S. parents' recognition of the importance of protein in children's foods, further solidifying the brand's leadership in the childhood nutrition sector.
See More
Once Upon a Farm Forms Public Benefit Corporation Advisory Board
- Mission Reinforcement: Once Upon a Farm has announced the formation of its inaugural Public Benefit Corporation Advisory Board, bringing together cross-disciplinary leaders to advance the company's mission of delivering high-quality, farm-fresh nutrition while driving systemic improvements in children's nutrition for a healthier, more equitable food system.
- Legal Structure Transformation: As a Public Benefit Corporation (PBC), Once Upon a Farm's corporate charter codifies its commitments to stakeholders, ensuring that while pursuing business growth, it considers impacts on families, farmers, and the environment, thereby demonstrating transparency and accountability.
- Expert Advisory Group: The newly formed advisory board includes seasoned experts from the Organic Trade Association, REI Co-op, and USDA, who will provide strategic counsel to help the company maintain its stakeholder commitments while scaling its operations sustainably.
- Quarterly Review Mechanism: The board will meet quarterly to assess the company's progress against its public benefit commitments, ensuring a balance of stakeholder interests during business expansion and enhancing the company's positive impact in the realm of children's nutrition.
See More
Once Upon a Farm Gains WIC Eligibility in California
- WIC Eligibility Expansion: Once Upon a Farm (OFRM) has gained eligibility for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in California, allowing its organic foods and snacks to reach 1.3 million individuals qualifying for WIC benefits, significantly expanding its market coverage.
- National Authorization: OFRM is now WIC-authorized in 20 states, becoming the only organic refrigerated food brand eligible for WIC, a unique position that will enhance brand visibility and consumer trust.
- Nutritional Support Program: The WIC program provides federal grants for low-income pregnant women, breastfeeding mothers, and children under five, and OFRM's participation not only helps improve nutritional outcomes but also strengthens the company's image in terms of social responsibility.
- Market Potential: With OFRM's products entering the WIC program, sales growth is expected to accelerate, attracting more families to choose its organic offerings, thereby capturing a larger share in the competitive consumer goods market.
See More
Once Upon a Farm Gains WIC Authorization in California
- WIC Expansion: Once Upon a Farm's Baby Food Bowls have gained WIC authorization in California, bringing the total to 20 states, significantly enhancing access to fresh organic baby food for low-income families and increasing the brand's market penetration.
- Pioneering Achievement: The Baby Food Bowls are the first and only organic refrigerated baby food eligible under the WIC program, marking a unique position for the company in raising standards for childhood nutrition and further solidifying its market leadership.
- Nutritional Equity: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Brand Mission: Co-founder Jennifer Garner emphasizes that WIC authorization is a crucial step towards the company's vision of providing healthy nutrition for every child, driving systemic improvements in childhood nutrition.
See More
Once Upon a Farm Expands WIC Program to California
- WIC Program Expansion: Once Upon a Farm has gained WIC authorization in California, allowing its organic baby food bowls to be approved in 20 states nationwide, significantly enhancing access for low-income families to fresh, organic baby food and increasing brand penetration.
- First Organic Refrigerated Food: The baby food bowls from Once Upon a Farm are the first and only organic refrigerated baby food to receive WIC certification, marking a significant innovation in childhood nutrition and further solidifying the company's market leadership.
- Nutritional Equity Improvement: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Strengthening Brand Mission: Co-founder Jennifer Garner emphasizes that achieving WIC authorization is a crucial step in the company's mission to drive systemic improvements in childhood nutrition, enhancing the brand's social impact and market recognition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein and probiotics, aimed at meeting the evolving nutritional needs of families from infants to school-aged children, which is expected to enhance the brand's competitiveness in the children's food market.
- Nutritional Innovation: The newly introduced meat and meat & bone broth products deliver at least 4g of high-quality protein per serving, sourced from hormone-free, antibiotic-free grass-fed beef and free-range chicken, designed to support children's growth and palate development, aligning with parents' preferences for fresh, healthy foods.
- Market Demand Response: According to Kantar Profiles/Mintel, 46% of U.S. parents consider protein an important attribute when choosing foods for babies and toddlers, and this product launch directly addresses that market demand, further solidifying Once Upon a Farm's position as a leader in children's nutrition.
- Mission Continuation: Once Upon a Farm is committed to providing organic, non-GMO, and no added sugar foods, aiming to support children's healthy growth through nutrient-rich products, reflecting the brand's long-term commitment to improving childhood nutrition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein & probiotics, aimed at meeting the nutritional needs of families from infancy to school age, which is expected to enhance the brand's competitiveness in the children's food market.
- Innovative Refrigerated Packaging: The newly introduced meat and bone broth pouches are the first organic meat products to utilize cold-pressure protection technology, ensuring nutrient retention and fresh flavor, addressing the preference of 72% of parents for fresh meat, thereby enhancing consumer trust.
- Nutritional Enhancement: Each smoothie delivers 4 grams of protein and probiotics to support active children's immune health, while the new Power Wheels snack bars also contain 4 grams of protein and 100% whole grain oats, catering to parents' demand for healthy snacks for their children.
- Clear Market Positioning: Once Upon a Farm's products are designed for babies aged 6 months and older and children aged 4 and up, aligning with 46% of U.S. parents' recognition of the importance of protein in children's foods, further solidifying the brand's leadership in the childhood nutrition sector.
See More
