Olaplex (OLPX) Receives Upgrade to Buy: Reasons Explained
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 13 2025
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Source: NASDAQ.COM
Olaplex Holdings Upgrade: Olaplex Holdings, Inc. (OLPX) has been upgraded to a Zacks Rank #2 (Buy), indicating a positive outlook on its earnings estimates, which are crucial for stock price movements.
Earnings Estimate Revisions: The Zacks rating system, known for its strong correlation between earnings estimate revisions and stock performance, suggests that Olaplex's rising earnings estimates could lead to higher stock prices in the near term.
Analyst Views on OLPX
Wall Street analysts forecast OLPX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for OLPX is 1.98 USD with a low forecast of 1.25 USD and a high forecast of 4.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
2 Buy
4 Hold
1 Sell
Hold
Current: 1.550
Low
1.25
Averages
1.98
High
4.00
Current: 1.550
Low
1.25
Averages
1.98
High
4.00
About OLPX
Olaplex Holdings, Inc. is a foundational health and beauty company. Its Complete Bond Technology works by protecting, strengthening and relinking all three bonds during and after hair services. Its product portfolio includes 23 products that support the hair health needs of its professional hairstylist and consumer communities. It developed its patent-protected bond-building technology, Bis-amino, which works on the molecular level to repair the hair’s disulfide bonds. Leveraging its Bis-amino technology, its two-part salon and at home bond-building treatments are complete bond builders that can repair all three main chemical bonds deep inside the hair: hydrogen, ionic and disulfide bonds. Its OLAPLEX Bond Shaping Technology is a proprietary peptide that penetrates deep into the hair to strengthen, rebuild, and reform curl-shaping disulfide bonds. Its products are sold globally through an omnichannel model serving the professional, specialty retail, and direct-to-consumer channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
