Nu Skin Q4 Earnings Miss Expectations, Shares Drop
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Should l Buy NUS?
Source: seekingalpha
- Disappointing Earnings: Nu Skin reported a Q4 GAAP EPS of $0.29, missing expectations by $0.01, which indicates a decline in profitability and led to a 10.97% drop in share price.
- Significant Revenue Decline: The company's Q4 revenue of $370.3 million fell 16.9% year-over-year and missed market expectations by $12.4 million, reflecting a trend of weak sales performance.
- Cautious 2026 Outlook: Nu Skin projects 2026 revenue between $1.35 billion and $1.50 billion, representing a decline of 9% to a growth of 1% compared to 2025, indicating uncertainty in future market conditions.
- Notable FX Impact: The anticipated foreign exchange impact of approximately 1% for both 2026 and Q1 2026 will further affect the company's overall financial performance, especially amid global market volatility.
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Analyst Views on NUS
About NUS
Nu Skin Enterprises Inc. develops and distributes a comprehensive line of beauty and wellness solutions in approximately 50 markets worldwide. It has nine segments, consisting of its seven geographic Nu Skin segments - Americas, Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, and Hong Kong/Taiwan - and two Rhyz segments - Manufacturing and Rhyz Other. Its brands include Nu Skin personal care, Pharmanex nutrition and ageLOC anti-aging. Its skin and beauty solutions include acne and blemishes, anti-aging, dark circles and puffiness, discoloration, dry skin, lifting and firming, lines and wrinkles, and oily skin and pores. Its nutrition solutions include bone and joint health, brain and memory, energy and stamina, heart health, immunity support, nail skin and hair health, and women's health. It offers various beauty devices, including ageLOC Rose Gold LumiSpa iO, ageLOC LumiSpa Silicone Head, ageLOC LumiSpa iO Stand and LumiSpa Rose Gold Accent Twin Pack.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Announcement Date: Nu Skin is set to release its Q4 earnings on February 12 after market close, with a consensus EPS estimate of $0.30, reflecting a significant year-over-year increase of 141.1%, indicating potential improvement in profitability.
- Revenue Expectations Decline: Despite the optimistic EPS forecast, the revenue estimate stands at $382.7 million, representing a 14.1% year-over-year decline, highlighting challenges in sales that could impact overall financial performance.
- Historical Performance Review: Over the past two years, Nu Skin has beaten EPS estimates 63% of the time and revenue estimates 63% of the time, demonstrating a level of stability in financial forecasting.
- Estimate Revision Situation: In the last three months, there have been no upward revisions to EPS estimates and one downward revision, while revenue estimates also saw no upward revisions and one downward revision, indicating analysts' cautious outlook on the company's future performance.
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- Disappointing Earnings: Nu Skin reported a Q4 GAAP EPS of $0.29, missing expectations by $0.01, which indicates a decline in profitability and led to a 10.97% drop in share price.
- Significant Revenue Decline: The company's Q4 revenue of $370.3 million fell 16.9% year-over-year and missed market expectations by $12.4 million, reflecting a trend of weak sales performance.
- Cautious 2026 Outlook: Nu Skin projects 2026 revenue between $1.35 billion and $1.50 billion, representing a decline of 9% to a growth of 1% compared to 2025, indicating uncertainty in future market conditions.
- Notable FX Impact: The anticipated foreign exchange impact of approximately 1% for both 2026 and Q1 2026 will further affect the company's overall financial performance, especially amid global market volatility.
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- Bestseller Relaunch: Nu Skin announced the relaunch of the bestselling book 'The Aging Myth' by Dr. Joseph Chang, chair of the Scientific Advisory Board, aiming to unveil the science behind measurable biology and evidence-based longevity, marking a significant milestone in the beauty and wellness sector.
- Updated Scientific Foundation: The new edition integrates over 15 years of research, emphasizing that aging is not a genetic destiny but a dynamic biological process, which has propelled Nu Skin's innovations in the intelligent beauty and wellness platform Prysm iO™.
- Strong Market Response: The original edition quickly reached #2 on The New York Times Best Seller List in its first week and secured the top spot at Barnes & Noble and on Amazon, reflecting a high consumer interest in health and longevity themes.
- Intelligent Health Platform: The updated book expands on cellular resilience, oxidative stress management, and the role of measurable biomarkers in health optimization, showcasing how modern technology enables individuals to gain objective insights into their biological age, further solidifying Nu Skin's market leadership.
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- Dividend Yield Increase: United Breweries Co. (CCU) currently boasts a 2.8% dividend yield with a payout ratio of 58.9%, indicating sustainability and attractiveness in the beverage market, which has garnered investor interest.
- Stock Price Uptrend: CCU's stock price has risen over 11% at the start of the new year, forming a Golden Cross as the 50-day simple moving average crossed above the 200-day moving average, signaling a potential new bull market.
- Technical Indicator Confirmation: The MACD indicator shows a bullish crossover, indicating accumulating upward momentum, while the Relative Strength Index (RSI) has dipped below 70, suggesting potential for further price increases.
- International Diversification Investment: Cresud SACIF (CRESY), as a Latin American commodities producer, offers a dividend yield exceeding 5% and provides a solid investment diversification opportunity during geopolitical tensions, showcasing robust performance in agriculture and real estate.
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- Sustainability Commitment: Nu Skin's 2024 Social Impact and Sustainability Report emphasizes its global sustainability commitments aimed at enhancing corporate image and social responsibility through community development and environmental protection.
- Global Philanthropic Efforts: The Nu Skin Force for Good Foundation has supported health projects for children in over 50 countries for more than 25 years, benefiting hundreds of thousands of children and solidifying the company's leadership in social responsibility.
- Ecological Protection Achievements: The foundation's collaboration with Seacology has successfully preserved over 1.4 million acres of natural habitats, showcasing the company's active contributions to environmental protection and enhancing its sustainability image.
- Enduring Corporate Mission: CEO Ryan Napierski emphasized that the mission to empower people to live better has remained central since the company's inception 40 years ago, indicating ongoing innovation and commitment in the intelligent beauty and wellness sector.
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- Global Philanthropic Donations: Nu Skin donated over $4.6 million in 2024 to support environmental and child-related projects, demonstrating the company's strong commitment to social responsibility and enhancing its brand image.
- Children's Heart Surgery Achievements: Since 1999, Nu Skin has performed over 32,000 heart surgeries through its Greater China and Southeast Asia children's heart funds, with 1,400 surgeries in 2024 alone, significantly improving children's health and strengthening the company's impact in medical philanthropy.
- Volunteer Service Projects: Nu Skin organized global service projects with over 2,000 volunteers, benefiting people worldwide and further solidifying the company's positive role in community building.
- Sustainability Achievements: Through environmental initiatives, Nu Skin reduced its use of 8.5 tons of plastic and 1.4 tons of paper, while achieving 100% sustainable palm oil sourcing, showcasing the company's leadership in sustainability efforts.
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