NRC Health Expands Partnership with Lurie Children's Hospital

Written by Emily J. Thompson, Senior Investment Analyst

Source: Newsfilter

Updated: Apr 07 2026

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Source: Newsfilter

Deepening Partnership: NRC Health announced an expanded partnership with Ann & Robert H. Lurie Children's Hospital in Chicago, adding reputation management services to its existing Market Insights and Patient Experience solutions, showcasing a mutual commitment to enhancing patient experiences.
Digital Reputation Enhancement: This expansion enables Lurie Children's to gain better insights into its digital presence, integrating Market Insights with Reputation management to unify community perception, patient experience, and digital reputation into a more actionable strategy, thereby enhancing brand trust.
Patient Experience and Trust: NRC Health COO Helen Hrdy emphasized that online reviews and digital presence are not merely brand considerations but critical signals influencing patient decision-making and organizational reputation, highlighting the close connection between patient experience and consumer insights.
Industry Trend Reflection: This partnership expansion reflects a growing recognition in healthcare of the deep connections between reputation, experience, and consumer insights, indicating that the most competitive organizations in the future will be those that can view and act on these factors holistically.

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About NRC

NRC Health, formerly National Research Corporation, provides healthcare experience improvement solutions. The Company is focused on improving the challenged healthcare ecosystem with stakeholder experience insights, market intelligence data, and software tools that enable health systems to improve patient outcomes and hospital operations. Its solutions consist of four solution categories: Patient Experience, Consumer Experience, Employee Experience, and Market Experience. The Company's portfolio of subscription-based solutions provides actionable information and analysis to healthcare organizations across a range of mission-critical, constituent-related elements, including patient experience, service recovery, care transitions, employee engagement, reputation management, and brand loyalty.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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