Norfolk Southern Appoints Brian Barr as COO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 01 2026
0mins
Norfolk Southern has appointed Brian Barr as COO. Barr has been with Norfolk Southern for two years leading the Mechanical department. As COO, he will leverage more than 28 years of experience, including more than a decade leading transportation teams in the east, to oversee Norfolk Southern's railway operations, including safety, transportation, network planning and operations, engineering and equipment maintenance. Brian assumes the role effective June 1, following the departure decision of John Orr from the Executive Vice President and COO role. Orr will remain employed as a special advisor to the Chair of the Board through June 30, at which time his employment will terminate, and he will retire from the company effective July 1. To support continuity and the successful closing of the Union Pacific merger, and following his retirement, Orr will continue as a special advisor to the Chair of the Board through the earlier of the merger closing or June 1, 2027.
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Analyst Views on NSC
Wall Street analysts forecast NSC stock price to rise
13 Analyst Rating
5 Buy
8 Hold
0 Sell
Moderate Buy
Current: 300.530
Low
297.00
Averages
316.56
High
340.00
Current: 300.530
Low
297.00
Averages
316.56
High
340.00
About NSC
Norfolk Southern Corporation is a holding company engaged in the rail transportation business. The Company is engaged in the rail transportation of raw materials, intermediate products, and finished goods in the Southeast, East, and Midwest and, via interchange with rail carriers, to and from the rest of the United States. It also transports overseas freight through several Atlantic and Gulf Coast ports. It offers an intermodal network in the eastern half of the United States. Its railroad operations system reaches various manufacturing plants, electric generating facilities, mines, distribution centers and transload facilities. It serves various industries such as agriculture, forest and consumer products, automotive, chemicals, and metals and construction. Its coal franchise supports the electric generation market, directly serving over 18 coal-fired power plants, as well as the export, domestic metallurgical, and industrial markets, through direct rail and river, lake, and coastal.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Revival of U.S. Railroad Stocks
- Strong Railroad Stock Performance: Union Pacific Corp. (UNP) has seen a 21.6% stock price increase over the past year and is planning to acquire Norfolk Southern for $20 billion in cash and 225 million shares, which would create a 50,000-mile transcontinental railroad network, further solidifying its market position.
- Outstanding Financial Results: UNP reported first-quarter revenue of $6.2 billion, a 3% year-over-year increase, with net income of $1.7 billion, up 5%, reflecting strong demand in coal and grain exports, and is expected to maintain a low double-digit EPS CAGR in the coming years.
- J.B. Hunt's Remarkable Surge: J.B. Hunt Transport Services, Inc. (JBHT) has skyrocketed 107% in stock price over the past year, driven by rising shipping costs and contract repricing, with its Eastern network gaining an 8% market share from highway shipping, showcasing its competitive edge.
- Clear Growth Strategy: JBHT plans to add 800 to 1,000 trucks this year, supported by regulatory tailwinds and a strong safety record, which will further drive business growth as it continues to benefit from rising transportation demand.
See More
Activist Investor Pushes for Sale of Ashland Inc to Boost Share Price
- Increased Shareholder Pressure: Activist investor Ancora Alternatives has built a significant stake in Ashland Inc (ASH.N) and argues that a sale could boost the share price by at least 30%, demonstrating strong confidence in the company's future value.
- Background of Stock Decline: Since hitting a high in December 2022, Ashland's stock price has tumbled roughly 50%, now trading near $57.50, reflecting investor punishment for disappointing performance, with a market value of only $2.7 billion.
- Acquisition Potential Analysis: Ancora forecasts that a sale could push the stock price to at least $76, marking a 31% increase, indicating that the company's intrinsic value remains underappreciated amid current trading discounts and growth challenges.
- Possibility of Management Changes: Ancora is prepared to launch a proxy fight during the upcoming shareholder nomination window if constructive dialogue with management does not yield a resolution, aiming to add fresh leadership to the board to ensure proper fiduciary oversight.
See More
Union Pacific CEO Discusses Trump's Investment Proposal
- Government Investment Proposal: Union Pacific CEO Jim Vena stated that while President Trump expressed interest in a federal 15% stake in the merger with Norfolk Southern, he has not communicated directly with Trump, highlighting the company's independence and confidence in financing the deal.
- Merger Progress Update: Vena confirmed the company can afford the deal despite the regulator pausing its review of the merger application, with expectations to close the deal by mid-2027, reflecting the complexities of the regulatory environment.
- Market Reaction: Trump's interest in the merger may influence investor confidence, although Union Pacific emphasizes its need for no external assistance, indicating the company's strong position and capabilities in industry consolidation.
- Industry Outlook: If successful, this merger could reshape the U.S. railroad industry, with Union Pacific's leadership expressing confidence in future business integration and market expansion, demonstrating a positive outlook on industry growth potential.
See More
Norfolk Southern Appoints New COO Brian Barr
- New COO Appointment: Norfolk Southern has appointed Brian Barr as COO, who brings over 28 years of industry experience, having led the Mechanical department for two years, and is expected to enhance operational efficiency through his extensive rail operations knowledge.
- Leadership Transition and Support: Former COO John Orr will retire on July 1, 2026, but will continue as a special advisor to the Chair of the Board during the merger period, ensuring operational continuity and successful integration.
- Safety and Efficiency Improvements: Under Barr's leadership, the Mechanical team has significantly reduced FRA reportable injuries and mechanical-caused derailments, enhancing the reliability of Norfolk Southern's network assets and reflecting a strong commitment to safety.
- Strategic Development and Sustainability: Norfolk Southern is committed to sustainability, helping customers avoid approximately 15 million tons of carbon emissions annually through rail transport, showcasing its dual strategic goals of driving economic growth and environmental responsibility.
See More
Norfolk Southern Appoints New COO Brian Barras Effective June 2026
- Executive Appointment: Norfolk Southern has appointed Brian Barras as Chief Operating Officer effective June 1, 2026, bringing extensive operational management experience from CSX and Union Pacific, which is expected to enhance the company's operational efficiency.
- Career Background: Barras has held multiple senior roles at CSX, including Senior Vice President of Network Planning & Services and Senior Vice President of Operations, providing him with deep industry knowledge and leadership skills that will help maintain the company's competitive edge in the transportation sector.
- Succession Plan: Barras replaces John Orr, who will remain as a special advisor to the Chair of the Board until June 30, 2026, ensuring operational continuity and strategic execution during the critical period of the Union Pacific merger.
- Merger Support: Orr will continue in his advisory role until the merger is completed or until June 1, 2027, indicating the company's commitment to a smooth merger process through stable leadership.
See More
Norfolk Southern Appoints New COO Amid Leadership Transition
- Executive Appointment: Norfolk Southern Corporation announced that Brian Barr, head of the mechanical department, will officially become Chief Operating Officer on June 1, succeeding John Orr, who will retire on July 1, aiming to ensure continuity and stability in operations.
- Extensive Experience: Brian Barr brings over 28 years of experience in the transportation industry, including more than a decade leading transportation teams in the East, indicating his deep industry knowledge and management capabilities that can enhance operational efficiency.
- Market Reaction: Following the announcement, Norfolk Southern's shares traded at $302.83 in pre-market activity on the New York Stock Exchange, down 0.70%, reflecting a cautious market response to the leadership change, which may impact investor confidence.
- Strategic Implications: This executive transition not only represents an internal management adjustment but may also influence future operational strategies, particularly in enhancing railway transportation efficiency and addressing market challenges, demonstrating the company's commitment to continuous improvement.
See More
Revival of U.S. Railroad Stocks
- Strong Railroad Stock Performance: Union Pacific Corp. (UNP) has seen a 21.6% stock price increase over the past year and is planning to acquire Norfolk Southern for $20 billion in cash and 225 million shares, which would create a 50,000-mile transcontinental railroad network, further solidifying its market position.
- Outstanding Financial Results: UNP reported first-quarter revenue of $6.2 billion, a 3% year-over-year increase, with net income of $1.7 billion, up 5%, reflecting strong demand in coal and grain exports, and is expected to maintain a low double-digit EPS CAGR in the coming years.
- J.B. Hunt's Remarkable Surge: J.B. Hunt Transport Services, Inc. (JBHT) has skyrocketed 107% in stock price over the past year, driven by rising shipping costs and contract repricing, with its Eastern network gaining an 8% market share from highway shipping, showcasing its competitive edge.
- Clear Growth Strategy: JBHT plans to add 800 to 1,000 trucks this year, supported by regulatory tailwinds and a strong safety record, which will further drive business growth as it continues to benefit from rising transportation demand.
See More
Activist Investor Pushes for Sale of Ashland Inc to Boost Share Price
- Increased Shareholder Pressure: Activist investor Ancora Alternatives has built a significant stake in Ashland Inc (ASH.N) and argues that a sale could boost the share price by at least 30%, demonstrating strong confidence in the company's future value.
- Background of Stock Decline: Since hitting a high in December 2022, Ashland's stock price has tumbled roughly 50%, now trading near $57.50, reflecting investor punishment for disappointing performance, with a market value of only $2.7 billion.
- Acquisition Potential Analysis: Ancora forecasts that a sale could push the stock price to at least $76, marking a 31% increase, indicating that the company's intrinsic value remains underappreciated amid current trading discounts and growth challenges.
- Possibility of Management Changes: Ancora is prepared to launch a proxy fight during the upcoming shareholder nomination window if constructive dialogue with management does not yield a resolution, aiming to add fresh leadership to the board to ensure proper fiduciary oversight.
See More
Union Pacific CEO Discusses Trump's Investment Proposal
- Government Investment Proposal: Union Pacific CEO Jim Vena stated that while President Trump expressed interest in a federal 15% stake in the merger with Norfolk Southern, he has not communicated directly with Trump, highlighting the company's independence and confidence in financing the deal.
- Merger Progress Update: Vena confirmed the company can afford the deal despite the regulator pausing its review of the merger application, with expectations to close the deal by mid-2027, reflecting the complexities of the regulatory environment.
- Market Reaction: Trump's interest in the merger may influence investor confidence, although Union Pacific emphasizes its need for no external assistance, indicating the company's strong position and capabilities in industry consolidation.
- Industry Outlook: If successful, this merger could reshape the U.S. railroad industry, with Union Pacific's leadership expressing confidence in future business integration and market expansion, demonstrating a positive outlook on industry growth potential.
See More
Norfolk Southern Appoints New COO Brian Barr
- New COO Appointment: Norfolk Southern has appointed Brian Barr as COO, who brings over 28 years of industry experience, having led the Mechanical department for two years, and is expected to enhance operational efficiency through his extensive rail operations knowledge.
- Leadership Transition and Support: Former COO John Orr will retire on July 1, 2026, but will continue as a special advisor to the Chair of the Board during the merger period, ensuring operational continuity and successful integration.
- Safety and Efficiency Improvements: Under Barr's leadership, the Mechanical team has significantly reduced FRA reportable injuries and mechanical-caused derailments, enhancing the reliability of Norfolk Southern's network assets and reflecting a strong commitment to safety.
- Strategic Development and Sustainability: Norfolk Southern is committed to sustainability, helping customers avoid approximately 15 million tons of carbon emissions annually through rail transport, showcasing its dual strategic goals of driving economic growth and environmental responsibility.
See More
Norfolk Southern Appoints New COO Brian Barras Effective June 2026
- Executive Appointment: Norfolk Southern has appointed Brian Barras as Chief Operating Officer effective June 1, 2026, bringing extensive operational management experience from CSX and Union Pacific, which is expected to enhance the company's operational efficiency.
- Career Background: Barras has held multiple senior roles at CSX, including Senior Vice President of Network Planning & Services and Senior Vice President of Operations, providing him with deep industry knowledge and leadership skills that will help maintain the company's competitive edge in the transportation sector.
- Succession Plan: Barras replaces John Orr, who will remain as a special advisor to the Chair of the Board until June 30, 2026, ensuring operational continuity and strategic execution during the critical period of the Union Pacific merger.
- Merger Support: Orr will continue in his advisory role until the merger is completed or until June 1, 2027, indicating the company's commitment to a smooth merger process through stable leadership.
See More
Norfolk Southern Appoints New COO Amid Leadership Transition
- Executive Appointment: Norfolk Southern Corporation announced that Brian Barr, head of the mechanical department, will officially become Chief Operating Officer on June 1, succeeding John Orr, who will retire on July 1, aiming to ensure continuity and stability in operations.
- Extensive Experience: Brian Barr brings over 28 years of experience in the transportation industry, including more than a decade leading transportation teams in the East, indicating his deep industry knowledge and management capabilities that can enhance operational efficiency.
- Market Reaction: Following the announcement, Norfolk Southern's shares traded at $302.83 in pre-market activity on the New York Stock Exchange, down 0.70%, reflecting a cautious market response to the leadership change, which may impact investor confidence.
- Strategic Implications: This executive transition not only represents an internal management adjustment but may also influence future operational strategies, particularly in enhancing railway transportation efficiency and addressing market challenges, demonstrating the company's commitment to continuous improvement.
See More
