Morgan Stanley Upgrades Ferrari Stock Amid Market Concerns
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Source: seekingalpha
- Rating Upgrade: Morgan Stanley analyst Edouard Aubin upgrades Ferrari (RACE) from Equalweight to Overweight, raising the target price by 13% to $438, reflecting confidence in the luxury automaker's potential.
- Market Reaction Analysis: Despite a 26% drop in Ferrari's share price, Aubin believes this is primarily due to an overreaction to brand risk rather than a deterioration in earnings, indicating a buying opportunity for investors.
- Product Cycle Mismatch: U.S. dealer checks suggest that concerns about Ferrari are more about a temporary product-cycle mismatch rather than fundamental brand deterioration, providing potential support for future sales growth.
- Scarcity Strategy: Aubin emphasizes that Ferrari's strategy of limiting production will continue to support its pricing power and brand uniqueness, and with new model launches, market confidence is likely to rebuild, leading to a potential re-rating of the stock.
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Analyst Views on RACE
Wall Street analysts forecast RACE stock price to rise
15 Analyst Rating
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 354.910
Low
349.74
Averages
448.83
High
555.00
Current: 354.910
Low
349.74
Averages
448.83
High
555.00
About RACE
Ferrari NV, known as Ferrari, is an Italy-based designer, manufacturer and retailer of sports cars that is incorporated in the Netherlands. It operates under the Ferrari brand. Its sports cars portfolio includes, among others, F12berlinetta, FF, Ferrari 488 GTB, 488 Spider, 458 Speciale, Ferrari California T, F12tdf and LaFerrari. The Company also offers financing services through Ferrari Financial Services. It also produces limited series and one-off cars. The Company divides its regional markets in EMEA (Europe, the Middle East, India and Africa), Americas, Greater China and Rest of APAC (Asia-Pacific region, excluding Greater China) and is active in over 60 markets worldwide through a network of authorized dealers.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Rating Upgrade: Morgan Stanley analyst Edouard Aubin upgrades Ferrari (RACE) from Equalweight to Overweight, raising the target price by 13% to $438, reflecting confidence in the luxury automaker's potential.
- Market Reaction Analysis: Despite a 26% drop in Ferrari's share price, Aubin believes this is primarily due to an overreaction to brand risk rather than a deterioration in earnings, indicating a buying opportunity for investors.
- Product Cycle Mismatch: U.S. dealer checks suggest that concerns about Ferrari are more about a temporary product-cycle mismatch rather than fundamental brand deterioration, providing potential support for future sales growth.
- Scarcity Strategy: Aubin emphasizes that Ferrari's strategy of limiting production will continue to support its pricing power and brand uniqueness, and with new model launches, market confidence is likely to rebuild, leading to a potential re-rating of the stock.
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- Morgan Stanley Upgrades Ferrari: Morgan Stanley upgrades Ferrari to overweight from equal weight, raising the price target to $438, arguing that the current de-rating overstates brand risk and that the company’s wealth creation and product pipeline support a positive re-rating.
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- Rating Upgrade: Morgan Stanley upgraded Ferrari from equal-weight to overweight and raised its price target from $388 to $438, implying a 23% upside from Friday's close, reflecting confidence in Ferrari's growth prospects.
- Brand Risk Mitigation: Analyst Edouard Aubin noted that the market's de-rating of Ferrari's brand risk is overstated, with recent checks indicating that the brand remains intact, residuals are bottoming out, and future wealth creation and product pipeline support a re-rating.
- Stock Volatility: Despite Ferrari's stock falling 23% over the past year and a 5.6% drop following the debut of the new electric vehicle Luce, Morgan Stanley's analysis suggests that the market has overly pessimistic pricing regarding these issues, maintaining a strong long-term equity narrative for Ferrari.
- Market Consensus: Among the 13 analysts covering Ferrari, 11 have a buy or strong buy rating, indicating a widespread optimistic outlook on Wall Street regarding Ferrari's future performance, which further bolsters investor confidence.
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