Morgan Stanley Upgrades Amplitude Inc to Overweight, Raises Price Target to $16
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
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Source: Benzinga
- Analyst Rating Upgrade: Morgan Stanley's Elizabeth Porter upgraded Amplitude Inc (NASDAQ:AMPL) from Equal-Weight to Overweight, raising the price target from $14 to $16, reflecting confidence in its future growth prospects.
- Positive Market Reaction: Following the upgrade, Amplitude's shares closed at $10.23 on Wednesday, indicating significant upside potential compared to the new analyst price target, showcasing market recognition of the company's potential.
- Increased Confidence in Digital Realty: HSBC analyst Phani Kanumuri upgraded Digital Realty Trust Inc (NYSE:DLR) from Hold to Buy, raising the price target from $187 to $193, signaling expectations of strong demand in the data center market.
- Optimistic Outlook for F5: JP Morgan analyst Samik Chatterjee upgraded F5 Inc (NASDAQ:FFIV) from Neutral to Overweight, increasing the price target from $295 to $345, reflecting confidence in its growth potential in the cloud computing sector.
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Analyst Views on AMPL
Wall Street analysts forecast AMPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMPL is 15.00 USD with a low forecast of 13.00 USD and a high forecast of 18.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
6 Buy
2 Hold
0 Sell
Strong Buy
Current: 9.370
Low
13.00
Averages
15.00
High
18.00
Current: 9.370
Low
13.00
Averages
15.00
High
18.00
About AMPL
Amplitude, Inc. provides a digital analytics platform that helps companies unlock the power of their products. The Company’s Digital Analytics Platform helps businesses understand how people are using their products so they can build digital experiences. Its platform comprises several primary offerings: Amplitude Analytics, Amplitude Session Replay, Amplitude Feature Experimentation, Amplitude Web Experimentation, Amplitude Activation and Amplitude Guides and Surveys. Amplitude Analytics is the cornerstone of the platform and provides real-time insights into user behavior. Amplitude Activation unifies data across multiple sources, creating a single, enriched dataset that fuels analytics and personalization. Amplitude Guides and Surveys helps companies to deploy in-product guides, tours, and surveys, using the power of behavioral insights to fuel great results. The Company's portfolio includes InfiniGrow, which is an AI marketing analytics platform.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Amplitude's Stock Surge Potential in 2026
- Significant Revenue Growth: Amplitude's Q3 revenue rose 16% to $347 million, with remaining performance obligations increasing 37% to $391.9 million, indicating enhanced customer confidence and longer contract signings.
- Product Portfolio Expansion: The launch of new features like AI visibility and web experimentation allows marketers to conduct experiments faster, which is expected to further enhance customer satisfaction and revenue streams, solidifying its leadership in product analytics.
- Strong Market Position: Amplitude serves 27% of the Fortune 500, recognized as a leader in digital analytics by Forrester Wave and named best in product analytics by G2, which strengthens its competitive edge in the market.
- Attractive Valuation: With a market cap of $1.4 billion and a price-to-sales ratio of just 4, the potential for the stock to double or triple is evident if it can exceed the projected 14% revenue growth in 2026.
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Amplitude Stock Poised for Growth in 2026
- Accelerating Revenue Growth: Amplitude's revenue rose 16% to $347 million in Q3, with remaining performance obligations increasing by 37% to $391.9 million, indicating enhanced customer confidence and laying a solid foundation for future revenue growth.
- AI Product Innovations: The company launched AI visibility tools and web experimentation features, enabling marketers to run experiments faster, thereby enhancing the competitiveness of its product portfolio and expected to attract more customers and increase revenue.
- Market Positioning Advantage: Amplitude currently serves 27% of Fortune 500 companies and is rated as a leader in digital analytics by Forrester Wave, which not only boosts its market reputation but also provides strong support for future customer growth.
- Attractive Valuation: Trading at a price-to-sales ratio of 4, Amplitude's valuation appears relatively reasonable among small-cap cloud software companies, and if it achieves revenue growth of up to 18% in 2026, its market cap could double or triple, indicating strong investment potential.
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