Mississippi Power Appoints New VP of Customer Solutions
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 04 2026
0mins
Should l Buy SO?
Source: Newsfilter
- New Vice President: Mississippi Power's board has elected Fredie Carmichael as Vice President of Customer Solutions and Corporate Communications, effective March 16, overseeing marketing, energy efficiency, and customer service teams to enhance customer experience and support growth in service areas.
- Extensive Industry Experience: With over 26 years in communications and customer strategy, Carmichael previously served as Vice President of Corporate Affairs at Georgia Power, managing branding, advertising, and media relations for approximately 8,000 employees and 2.8 million customers, showcasing his leadership capabilities in the industry.
- Community Involvement: Carmichael has a strong history of community engagement in Mississippi, having served as founding chairman of Young Professionals of Meridian and on the Lauderdale County Board of Education, reflecting his commitment and responsibility towards local communities.
- Educational Background: He holds a communications degree from Mississippi State University and has completed the True South Economic Development Program at The University of Southern Mississippi and the Executive Leadership Program at Cornell University, equipping him with solid professional knowledge and leadership skills.
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Analyst Views on SO
Wall Street analysts forecast SO stock price to fall
17 Analyst Rating
4 Buy
11 Hold
2 Sell
Hold
Current: 92.430
Low
45.00
Averages
92.34
High
109.00
Current: 92.430
Low
45.00
Averages
92.34
High
109.00
About SO
The Southern Company is an energy provider. The Company owns three traditional electric operating companies, Southern Power Company and Southern Company Gas. The traditional electric operating companies-Alabama Power, Georgia Power and Mississippi Power-are operating public utility companies providing electric service to retail customers in three Southeastern states in addition to wholesale customers in the Southeast. The Southern Power Company develops, constructs, acquires, owns, and manages power generation assets, including battery energy storage projects, and sells electricity at market-based rates in the wholesale market. The Southern Company Gas is an energy services holding company whose primary business is the distribution of natural gas in four states - Illinois, Georgia, Virginia, and Tennessee, through the natural gas distribution utilities. Southern Company Gas is also involved in several other businesses that are complementary to the distribution of natural gas.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Business Expansion and Expertise: These projects enabled Southern Company to establish its first utility-scale solar operations, expand its development expertise, and accelerate the integration of solar energy into its generation portfolio, enhancing its competitive position in the market.
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See More
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- Emergency Response Readiness: The company emphasizes that Georgia Power crews are strategically positioned across the state, ready to respond quickly and safely to outages caused by storms, ensuring a swift restoration of power for customers.
- Information Access Channels: Customers can find valuable resources and information about severe weather on Georgia Power's website and social media platforms, helping them stay connected and informed during potential outages.
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See More
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- Real-Time Information Access: Customers can subscribe to Georgia Power's free Outage Alert service to receive personalized notifications, ensuring timely updates on outages and restoration progress during storms, thereby minimizing inconvenience and safety risks.
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See More
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- Strong Distribution Coverage: EPD's distribution is covered by distributable cash flow at a solid 1.7x ratio in 2025, indicating the ability to maintain dividends even in adversity, making its 5.6% yield attractive to conservative investors.
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