Meme Comeback: Bed Bath & Beyond Set to Become a Tradable Stock Again
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 18 2025
0mins
Source: SeekingAlpha
Corporate Name Change: Beyond Inc. will change its name to Bed Bath & Beyond, with trading under the ticker symbol BBBY starting August 29.
Focus on Growth: Executive Chairman Marcus Lemonis emphasized the company's commitment to growing revenue, achieving profitability, and monetizing blockchain assets while reviving the Bed Bath & Beyond brand.
Historical Background: Founded in 1971 as Bed 'n Bath, the company evolved into Bed Bath & Beyond in 1987, becoming a major player in home goods retail before facing bankruptcy in 2023.
Competitive Landscape: Bed Bath & Beyond competes with various retailers including Wayfair, Walmart, Target, and Home Depot, among others.
Analyst Views on XRT
Wall Street analysts forecast XRT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for XRT is USD with a low forecast of USD and a high forecast of USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
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Current: 89.680
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Current: 89.680
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
