MARA Partners with Starwood to Shift Mining Sites to AI Infrastructure
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 27 2026
0mins
Should l Buy MARA?
Source: Benzinga
- Financial Loss: MARA reported a net loss of $1.7 billion in Q4 2024, compared to a net income of $528.3 million a year earlier, primarily due to a $1.5 billion decline in the fair value of Bitcoin holdings, indicating the company's vulnerability amid market volatility.
- Revenue Changes: While full-year revenue grew 38% to $907.1 million, Q4 revenue fell 6% to $202.3 million, driven by a 14% drop in the average price of Bitcoin mined, highlighting challenges in profitability for the company.
- AI Infrastructure Strategy: The joint venture with Starwood aims to invest over 1 gigawatt in IT capacity, with MARA providing data center sites and Starwood managing design and operations, marking a significant shift from solely Bitcoin mining to a diversified business model.
- Stock Technical Analysis: MARA's stock has broken out from a multi-week base, currently trading 21% above the Supertrend, with a 38% rally from $7.00 to $9.66, reflecting strong buying pressure and positive market sentiment towards its strategic transformation.
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Analyst Views on MARA
Wall Street analysts forecast MARA stock price to rise
12 Analyst Rating
7 Buy
5 Hold
0 Sell
Moderate Buy
Current: 8.040
Low
13.00
Averages
22.11
High
30.00
Current: 8.040
Low
13.00
Averages
22.11
High
30.00
About MARA
MARA Holdings, Inc. is engaged in digital asset compute that develops and deploys technologies. The Company secures the blockchain ledger and supports energy transformation by converting clean, stranded, or otherwise underutilized energy into economic value. It also offers advanced technology solutions to optimize data center operations, including liquid immersion cooling and firmware for bitcoin miners. It is primarily focused on computing for, acquiring, and holding digital assets as a long-term investment. Its core business is bitcoin mining, and it produces, or mines, bitcoin using energy-efficient fleets of specialized computers while providing dispatchable compute as an optionality to the electric grid operators to balance electric demands on the grid. It is also engaged in the sale of data center infrastructure, such as immersion-cooled systems, to third parties operating in the bitcoin ecosystem and the artificial intelligence (AI) and high-performance compute (HPC) sectors.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Bitcoin Miners Pivot to AI Amid Layoffs
- Strategic Shift: MARA Holdings is transitioning from a pure Bitcoin miner to an energy and digital infrastructure company, planning to lay off approximately 15% of its workforce to optimize resource allocation and adapt to new market demands.
- Layoff Impact: The layoffs affect multiple departments, with impacted employees receiving one month of paid leave and 13 weeks of severance pay, reflecting the company's relative care for its staff despite the industry's general lack of support.
- Bitcoin Sale: Between March 4 and March 25, MARA sold 15,133 BTC for approximately $1.1 billion, primarily using the proceeds to repurchase $1 billion of convertible senior notes, enhancing financial flexibility.
- Financial Pressure: MARA reported a staggering loss of approximately $1.7 billion in Q4 2025, with revenue declining 6% despite increased hashrate, highlighting the harsh economic conditions facing the mining industry.
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- Stock Price Surge: Bitmine Immersion Technologies saw its stock price rise by 8.09% to close at $19.78, benefiting from last week's Ethereum staking platform launch and a broader market rally, indicating the company's growth potential in the digital asset sector.
- Volume Spike: Today's trading volume reached 70.1 million shares, about 54% above the three-month average of 45.6 million shares, reflecting a significant increase in investor interest and potentially signaling improved market sentiment.
- Post-IPO Growth: Since its IPO last year, Bitmine's stock has surged 172%, despite a 27% decline year-to-date, showcasing the company's resilience and appeal in a volatile cryptocurrency market.
- Analyst Rating Upgrade: B. Riley raised Bitmine's price target from $30 to $33 while maintaining a “buy” rating, highlighting the launch of its Ethereum staking platform as a key growth driver for the future.
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- Market Recovery: Bitmine Immersion Technologies' stock rose 8.09% to $19.78 on Tuesday, primarily driven by the launch of its staking platform last week and a broader market rally, indicating a rebound in investor confidence in digital assets.
- Surge in Trading Volume: The trading volume reached 70.1 million shares, about 54% above the three-month average of 45.6 million shares, reflecting a significant increase in market interest towards Bitmine, which may signal future investment opportunities.
- Analyst Rating Upgrade: B. Riley raised Bitmine's price target from $30 to $33 while maintaining a “buy” rating, highlighting the launch of its institutional Ethereum staking platform as a key growth driver, further bolstering market confidence.
- Holding Strategy Continues: Despite a 27% decline year-to-date, Bitmine has continued to increase its cryptocurrency holdings during the price slump, now holding nearly 4% of all circulating Ethereum, demonstrating its long-term bullish outlook on the market.
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- Bitcoin Price Movement: Bitcoin is trading around $67,433, up 0.3% over the past 24 hours, yet remains in a mid-low range, indicating a lack of strong buying confidence and reflecting the fragility of investor sentiment.
- Fear & Greed Index: The current Fear & Greed Index is in the 'extreme fear' zone, suggesting persistent low market sentiment; despite occasional relief rallies, demand remains brittle and fails to generate sustained buying momentum.
- Mining Stocks Performance: Despite Bitcoin's weakness, crypto mining stocks like CIFR, IREN, MARA, HUT, and WULF showed strong pre-market gains, with CIFR up 2% and IREN up 1%, indicating relative optimism towards these stocks in the market.
- Market Sentiment Shifts: Retail sentiment around CIFR and IREN shifted from 'bearish' to 'bullish', while HUT's sentiment moved from 'bullish' to 'neutral', reflecting volatility in sentiment towards cryptocurrency-related stocks, even as the overall market remains unstable.
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- Significant Stock Decline: Iren (IREN) closed at $31.62, down 9.89% on Monday, reflecting strong market reactions to falling Bitcoin prices and short-term negative factors, indicating the company's vulnerability in capital-intensive growth.
- Surge in Trading Volume: The company saw a trading volume of 41.3 million shares, nearly 7.8% above its three-month average, signaling heightened investor concern regarding its future profitability and funding visibility, which may impact investor confidence.
- AI Expansion Strategy Risks: Iren's aggressive AI GPU expansion strategy raises investor concerns; while the plan aims to meet rising AI infrastructure demand, the scale of investment increases uncertainty around the timeline for profitability and heightens dilution risks.
- Market Environment Pressure: The decline in Iren's stock price aligns with the performance of peers Riot Platforms and Mara Holdings, reflecting overall pressure in the data center and Bitcoin mining sectors, prompting investors to closely monitor how the company balances AI-related revenue growth with Bitcoin dependence.
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- Stock Volatility: Iren closed at $31.62, down 9.89% on Monday, reflecting heightened market concerns over weak Bitcoin prices and short interest, which have raised doubts about the company's future profitability.
- Increased Trading Volume: The trading volume reached 41.3 million shares, nearly 7.8% above the three-month average of 38.3 million shares, indicating heightened investor interest but also concerns regarding the company's aggressive AI expansion strategy.
- AI Expansion Risks: Iren's ambitious plans for significant investment in AI infrastructure aim to meet rising demand; however, the scale of investment raises questions about the timeline for profitability, increasing investor risk.
- Competitive Market Pressure: Iren faces pressure from peers like Riot Platforms and Mara Holdings, which saw declines of 7.58% and 2.81% respectively, reflecting broader industry weakness and highlighting the challenges Iren faces in a volatile market.
See More
Bitcoin Miners Pivot to AI Amid Layoffs
- Strategic Shift: MARA Holdings is transitioning from a pure Bitcoin miner to an energy and digital infrastructure company, planning to lay off approximately 15% of its workforce to optimize resource allocation and adapt to new market demands.
- Layoff Impact: The layoffs affect multiple departments, with impacted employees receiving one month of paid leave and 13 weeks of severance pay, reflecting the company's relative care for its staff despite the industry's general lack of support.
- Bitcoin Sale: Between March 4 and March 25, MARA sold 15,133 BTC for approximately $1.1 billion, primarily using the proceeds to repurchase $1 billion of convertible senior notes, enhancing financial flexibility.
- Financial Pressure: MARA reported a staggering loss of approximately $1.7 billion in Q4 2025, with revenue declining 6% despite increased hashrate, highlighting the harsh economic conditions facing the mining industry.
See More
Bitmine Immersion Technologies Stock Rises 8.09% Amid Market Rally
- Stock Price Surge: Bitmine Immersion Technologies saw its stock price rise by 8.09% to close at $19.78, benefiting from last week's Ethereum staking platform launch and a broader market rally, indicating the company's growth potential in the digital asset sector.
- Volume Spike: Today's trading volume reached 70.1 million shares, about 54% above the three-month average of 45.6 million shares, reflecting a significant increase in investor interest and potentially signaling improved market sentiment.
- Post-IPO Growth: Since its IPO last year, Bitmine's stock has surged 172%, despite a 27% decline year-to-date, showcasing the company's resilience and appeal in a volatile cryptocurrency market.
- Analyst Rating Upgrade: B. Riley raised Bitmine's price target from $30 to $33 while maintaining a “buy” rating, highlighting the launch of its Ethereum staking platform as a key growth driver for the future.
See More
Bitmine Immersion Technologies Rises 8.09% Following Market Rally
- Market Recovery: Bitmine Immersion Technologies' stock rose 8.09% to $19.78 on Tuesday, primarily driven by the launch of its staking platform last week and a broader market rally, indicating a rebound in investor confidence in digital assets.
- Surge in Trading Volume: The trading volume reached 70.1 million shares, about 54% above the three-month average of 45.6 million shares, reflecting a significant increase in market interest towards Bitmine, which may signal future investment opportunities.
- Analyst Rating Upgrade: B. Riley raised Bitmine's price target from $30 to $33 while maintaining a “buy” rating, highlighting the launch of its institutional Ethereum staking platform as a key growth driver, further bolstering market confidence.
- Holding Strategy Continues: Despite a 27% decline year-to-date, Bitmine has continued to increase its cryptocurrency holdings during the price slump, now holding nearly 4% of all circulating Ethereum, demonstrating its long-term bullish outlook on the market.
See More
Bitcoin Price Remains Weak While Mining Stocks Perform Well
- Bitcoin Price Movement: Bitcoin is trading around $67,433, up 0.3% over the past 24 hours, yet remains in a mid-low range, indicating a lack of strong buying confidence and reflecting the fragility of investor sentiment.
- Fear & Greed Index: The current Fear & Greed Index is in the 'extreme fear' zone, suggesting persistent low market sentiment; despite occasional relief rallies, demand remains brittle and fails to generate sustained buying momentum.
- Mining Stocks Performance: Despite Bitcoin's weakness, crypto mining stocks like CIFR, IREN, MARA, HUT, and WULF showed strong pre-market gains, with CIFR up 2% and IREN up 1%, indicating relative optimism towards these stocks in the market.
- Market Sentiment Shifts: Retail sentiment around CIFR and IREN shifted from 'bearish' to 'bullish', while HUT's sentiment moved from 'bullish' to 'neutral', reflecting volatility in sentiment towards cryptocurrency-related stocks, even as the overall market remains unstable.
See More
Iren Shares Plummet Amid Bitcoin Price Decline
- Significant Stock Decline: Iren (IREN) closed at $31.62, down 9.89% on Monday, reflecting strong market reactions to falling Bitcoin prices and short-term negative factors, indicating the company's vulnerability in capital-intensive growth.
- Surge in Trading Volume: The company saw a trading volume of 41.3 million shares, nearly 7.8% above its three-month average, signaling heightened investor concern regarding its future profitability and funding visibility, which may impact investor confidence.
- AI Expansion Strategy Risks: Iren's aggressive AI GPU expansion strategy raises investor concerns; while the plan aims to meet rising AI infrastructure demand, the scale of investment increases uncertainty around the timeline for profitability and heightens dilution risks.
- Market Environment Pressure: The decline in Iren's stock price aligns with the performance of peers Riot Platforms and Mara Holdings, reflecting overall pressure in the data center and Bitcoin mining sectors, prompting investors to closely monitor how the company balances AI-related revenue growth with Bitcoin dependence.
See More
Iren Stock Falls 9.89% Amid Market Volatility and Funding Concerns
- Stock Volatility: Iren closed at $31.62, down 9.89% on Monday, reflecting heightened market concerns over weak Bitcoin prices and short interest, which have raised doubts about the company's future profitability.
- Increased Trading Volume: The trading volume reached 41.3 million shares, nearly 7.8% above the three-month average of 38.3 million shares, indicating heightened investor interest but also concerns regarding the company's aggressive AI expansion strategy.
- AI Expansion Risks: Iren's ambitious plans for significant investment in AI infrastructure aim to meet rising demand; however, the scale of investment raises questions about the timeline for profitability, increasing investor risk.
- Competitive Market Pressure: Iren faces pressure from peers like Riot Platforms and Mara Holdings, which saw declines of 7.58% and 2.81% respectively, reflecting broader industry weakness and highlighting the challenges Iren faces in a volatile market.
See More
