Madison Avenue Lands a Bigger Role in Hollywood
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 26 2025
0mins
Should l Buy DUOL?
Source: WSJ
U.S. Bank's Marketing Strategy: U.S. Bank's chief marketing officer, Michael Lacorazza, participated in a fictional golf tournament featuring Adam Sandler and other celebrities to promote the bank's brand in the sequel to "Happy Gilmore."
Collaboration with Netflix: The bank collaborated closely with Netflix and Sandler's production company from the film's early stages, securing a prominent sponsorship role against competing brands for a key scene in the movie.
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Analyst Views on DUOL
Wall Street analysts forecast DUOL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DUOL is 260.36 USD with a low forecast of 160.00 USD and a high forecast of 330.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Analyst Rating
10 Buy
6 Hold
1 Sell
Moderate Buy
Current: 114.340
Low
160.00
Averages
260.36
High
330.00
Current: 114.340
Low
160.00
Averages
260.36
High
330.00
About DUOL
Duolingo, Inc. is a technology company. The Company is engaged in offering a mobile learning platform, as well as a digital English language proficiency assessment exam. It operates a freemium business model, namely, the app and the Website are accessible free of charge, although Duolingo also offers premium services for a subscription fee. Its solutions consist of the Duolingo App, Super Duolingo, Duolingo Max, Duolingo English Test: AI-Driven Language Assessment, Duolingo for Schools, and Duolingo ABC. The Duolingo App offers courses in over 40 different languages, including Spanish, English, French, German, Italian, Portuguese, Japanese and Chinese. Duolingo can also be accessed on desktop computers via a Web browser. Its subscription offering, Super Duolingo, offers learners additional features to enhance their learning experience. The Duolingo English Test is an online, on-demand, high-stakes English proficiency assessment. It also operates an animation and motion design studio.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Hut 8's Market Opportunity: Hut 8's stock price has more than doubled over the past year, primarily due to its pivot towards data centers, with Morgan Stanley estimating corporate spending on AI could reach $10 trillion; Hut 8 has over 9 gigawatts of data center capacity that is expected to drive significant growth for shareholders.
- Key Contract Signing: Hut 8 signed a $7 billion deal with Anthropic to supply 245 megawatts of power, with the total contract value potentially reaching $17.7 billion if all options are exercised, further solidifying its market position through strategic partnerships.
- Duolingo's Education Market: Duolingo's mobile education app is tapping into the $5 trillion global education market, with a 36% year-over-year increase in daily active users in Q3, showcasing its competitive edge as AI education technology gains traction.
- AI-Driven Growth: Duolingo plans to leverage AI to rapidly launch new content, enhancing user experience and reducing costs; the market's positive outlook on its $6 billion valuation indicates strong long-term growth potential in the education sector.
See More
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- Hut 8's Market Performance: Hut 8's stock price has more than doubled over the past year, primarily due to its pivot towards data centers, with Morgan Stanley estimating corporate spending on AI could reach $10 trillion, and Hut 8 has over 9 gigawatts of data center capacity that can significantly drive shareholder growth.
- Key Contract Signing: Hut 8 signed a $7 billion deal with Anthropic to supply 245 megawatts of power, with the total contract value potentially reaching $17.7 billion if all options are exercised, positioning the company for long-term benefits through this strategic partnership.
- Duolingo's Market Opportunity: Duolingo's mobile education app is tapping into the $5 trillion global education market, with AI-driven educational technology expected to drive long-term market growth, and despite a stock price decline, its market potential remains substantial.
- Strong User Growth: Duolingo reported a 36% year-over-year increase in daily active users in Q3, and the application of AI technology will further enhance user experience and profitability, with a market cap of $6 billion indicating significant upside potential in the education market.
See More
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- Robinhood User Growth: Robinhood Markets added 2.5 million users in Q3 2025, bringing total funded accounts to 26.8 million, and despite a 9.87% drop in stock price, its robust user growth and trading volume present a buying opportunity.
- Micron AI Demand Surge: Micron Technology achieved a 57% year-over-year revenue growth in Q1 FY2026, driven by strong demand for AI memory, with stock price up over 45% year-to-date, highlighting its leadership in the memory market.
- Duolingo User Engagement Boost: Duolingo reported a 41% revenue increase in Q3 2025, reaching 50 million daily active users, and despite a 24% stock price drop, a 34% growth in paid subscribers indicates the educational platform's ongoing appeal.
- Optimistic Market Outlook: Despite facing short-term challenges, the fundamentals of Robinhood, Micron, and Duolingo all indicate strong growth potential, suggesting that investors may consider positioning themselves at current price levels for long-term gains.
See More
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- Doublethink Concept: Doublethink, a key theme in George Orwell's "1984," refers to the ability to hold two contradictory beliefs simultaneously.
- Wall Street's Behavior: The article suggests that Wall Street is currently exhibiting a form of doublethink in its actions and beliefs.
See More
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- Strategic Shift to User Growth: Duolingo's CEO Luis von Ahn has recently shifted the company's strategy to prioritize user growth over short-term profits, a move that has unsettled some shareholders but may present a buying opportunity for long-term investors.
- CFO Departure Adds Uncertainty: The announcement of CFO Matt Skaruppa's departure after six years has further heightened market concerns about the company's future, especially amid a shaky global economy that has seen the stock price continue to decline.
- Continued Stock Price Decline: According to S&P Global Market Intelligence, Duolingo's shares plunged 23.6% in January 2026, marking a continuation of the downtrend that began in 2025, reflecting the harsh reality of slowing subscriber growth.
- Profitability and Cash Flow: Despite the stock price pressure, Duolingo has maintained a 40% net profit margin over the last four quarters and generated $355 million in free cash flow from $964 million in sales, highlighting its potential as a cash-generating machine.
See More
