LifeLock Launches New Products to Safeguard Financial Security
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Should l Buy GEN?
Source: PRnewswire
- Product Upgrade: LifeLock has launched new products designed to address the complexities of financial life, offering more comprehensive protection that helps users mitigate potential risks when opening new accounts, investing, or purchasing homes, thereby enhancing user trust.
- Technological Innovation: The new offerings significantly reduce the likelihood of user attacks through automatic removal of public internet data and AI-driven scam detection, while also providing scam reimbursement to ensure customers' financial security.
- Flexible Protection Plans: LifeLock's plans are categorized into Core, Advanced, and Total tiers, allowing users to select the appropriate level of protection based on their financial needs, ensuring coverage at every stage of their financial journey.
- Market Leadership: As the leader in identity theft protection in the U.S., LifeLock further solidifies its competitive advantage in the market with its Million Dollar Protection Package and dedicated identity restoration services, attracting a large base of user trust.
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Analyst Views on GEN
Wall Street analysts forecast GEN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GEN is 33.00 USD with a low forecast of 29.00 USD and a high forecast of 37.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 24.670
Low
29.00
Averages
33.00
High
37.00
Current: 24.670
Low
29.00
Averages
33.00
High
37.00
About GEN
Gen Digital Inc. is a global company. The Company offers consumer brands including Norton, Avast, LifeLock and MoneyLion, among others. It operates through two segments: Cyber Safety Platform and Trust-Based Solutions. Cyber Safety Platform includes its security, comprehensive suites, and privacy products, which deliver technology solutions and threat protection to help people navigate the digital world, securely and privately. Trust-Based Solutions includes its identity, reputation, and financial wellness products, which provide solutions and insights that allow consumers to manage their identity, reputation and finances. Its cyber safety portfolio provides protection across three categories, which includes security and performance, identity protection, and online privacy. Its security and performance provides real-time threat protection for PCs, Macs and mobile devices against malware, viruses, adware, ransomware and other emerging online threats.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Product Upgrade: LifeLock has launched new products designed to address the complexities of financial life, offering more comprehensive protection that helps users mitigate potential risks when opening new accounts, investing, or purchasing homes, thereby enhancing user trust.
- Technological Innovation: The new offerings significantly reduce the likelihood of user attacks through automatic removal of public internet data and AI-driven scam detection, while also providing scam reimbursement to ensure customers' financial security.
- Flexible Protection Plans: LifeLock's plans are categorized into Core, Advanced, and Total tiers, allowing users to select the appropriate level of protection based on their financial needs, ensuring coverage at every stage of their financial journey.
- Market Leadership: As the leader in identity theft protection in the U.S., LifeLock further solidifies its competitive advantage in the market with its Million Dollar Protection Package and dedicated identity restoration services, attracting a large base of user trust.
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- Product Upgrade: LifeLock has launched new products designed to provide comprehensive protection against identity theft and financial fraud, addressing the reported $16.6 billion in cybercrime losses and enhancing users' financial security.
- Core Plan: The LifeLock Core plan offers up to $1.05 million in identity theft recovery support for basic accounts, combined with 24/7 virtual advisor services to ensure users can quickly receive assistance when facing fraud.
- Advanced Plan: The LifeLock Advanced plan provides $1.2 million in identity theft coverage and $5,000 in scam reimbursement, helping users cover losses that banks won't reimburse, thereby increasing customer trust and satisfaction.
- Total Plan: The LifeLock Total plan offers up to $3 million in identity theft coverage for investment and property accounts, ensuring comprehensive protection for users navigating complex financial lives, further solidifying LifeLock's market leadership.
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- Significant Revenue Growth: Gen Digital reported a 26% year-over-year revenue increase to $1.2 billion in its fiscal Q3 2026, highlighting strong market demand in the cybersecurity sector and reinforcing its user base across over 150 countries.
- Robust Cash Flow: Year-to-date free cash flow surged 42% to over $1 billion, primarily used for shareholder dividends and stock buybacks, indicating the strength of its financial model and commitment to investor returns.
- Upgraded Full-Year Outlook: The company raised its full-year revenue forecast to $4.955 billion to $4.975 billion, up from a previous estimate of $4.92 billion to $4.97 billion, reflecting ongoing positive sales trends and market confidence.
- Personalized Protection Services: CEO Vincent Pilette emphasized that by integrating advanced intelligence across security, identity, and financial wellness, Gen Digital is delivering personalized protection and contextual recommendations, enhancing its competitive edge in the market.
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