Should You Buy Gen Digital Inc (GEN) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
GEN is not a good buy right now for a beginner, long-term investor who wants to act immediately. The stock is in a clear short-term downtrend (bearish moving averages and weakening momentum), and while it looks oversold, there is no proprietary buy signal today to justify stepping in aggressively. I would hold/off on new buying until it reclaims key resistance near ~$25.60–$26.27 or shows a momentum turn.
Technical Analysis
Price is ~$24.79 (down -1.67% on the day). Trend is bearish: SMA_200 > SMA_20 > SMA_5 confirms a sustained downtrend. Momentum is weakening: MACD histogram is negative (-0.119) and expanding bearishly. RSI_6 at ~24.36 indicates oversold conditions (despite the provided note calling it neutral), which can lead to short bounces—but oversold alone is not a reliable long-term entry trigger. Key levels: support zone is S2 ~$24.53 then S1 ~$24.94; resistance/pivot is ~$25.60 with R1 ~$26.27. With price below the pivot and under bearish MAs, the path of least resistance remains down until proven otherwise.
Intellectia Proprietary Trading Signals
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock recently.
Analyst Ratings and Price Target Trends
Recent GEN-specific analyst actions are mixed: Evercore ISI (2025-11-07) reiterated Outperform and raised its price target to $37 (bullish, citing consistent EPS compounding potential). RBC Capital (2025-11-07) kept Sector Perform but cut its target to $29 (more cautious, citing peer multiple compression despite solid execution). Net takeaway from Wall Street: pros like the durable consumer cyber theme and revenue growth/scale; cons focus on margin/EPS pressure and valuation/multiple risk. (Other listed rating items appear unrelated to GEN and are not used in this view.)
Politicians/congress: No recent congress trading data available in the last 90 days; no politician/influential-figure activity provided.
Wall Street analysts forecast GEN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GEN is 33 USD with a low forecast of 29 USD and a high forecast of 37 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast GEN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GEN is 33 USD with a low forecast of 29 USD and a high forecast of 37 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 23.900

Current: 23.900
