Launch of OUSD Stablecoin Project Confuses Korean Firms
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 47 minutes ago
0mins
Source: seekingalpha
- Project Launch Confusion: The introduction of the dollar-backed stablecoin project OUSD has caused confusion among several Korean companies listed as consortium members, with many stating they had no formal agreement to join the initiative.
- Lack of Formal Agreements: Although Open Standard announced plans to launch OUSD later this year with support from around 140 global companies, including Visa, Mastercard, and Samsung Electronics, Samsung indicated that no official discussions had taken place, leaving its role unclear.
- Participant List Controversy: Shinhan, Dunamu, and Kbank mentioned they only agreed to review the proposal if the project moved forward, yet later found themselves listed as participants, highlighting significant communication issues within the project.
- Industry Response Tepid: The absence of clear participation agreements and communication has dampened Korean companies' confidence in the OUSD project, potentially affecting its promotion and acceptance in the local market.
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Analyst Views on V
Wall Street analysts forecast V stock price to rise
25 Analyst Rating
23 Buy
2 Hold
0 Sell
Strong Buy
Current: 351.080
Low
330.00
Averages
406.59
High
450.00
Current: 351.080
Low
330.00
Averages
406.59
High
450.00
About V
Visa Inc. is a global payments technology company. It facilitates global commerce and money movement across more than 200 countries and territories among a global set of consumers, merchants, financial institutions and government entities through technologies. It operates through the Payment Services segment. It provides transaction processing services (primarily authorization, clearing and settlement) to its financial institution and merchant clients through VisaNet, its proprietary advanced transaction processing network. It offers a range of Visa-branded payment products that its clients, including nearly 14,500 financial institutions, use to develop and offer payment solutions or services, including credit, debit, prepaid and cash access programs for individual, business and government account holders. It also provides value-added services to its clients, including issuing solutions, acceptance solutions, risk and identity solutions, open banking solutions and advisory services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Stablecoin Collaboration: Visa, Bank of New York Mellon, and Stripe have partnered to launch a stablecoin initiative called Open Standard, aiming to issue the Open USD stablecoin by 2026, which is expected to enhance the stability and efficiency of digital payments.
- Revenue Sharing Model: Earnings from the reserves backing Open USD will be shared among the partners, a novel approach that not only enhances collaborative benefits but may also attract more financial institutions, thereby driving further development in the stablecoin market.
- Leadership Transition: Zach Abrams, CEO of Stripe-owned stablecoin infrastructure company Bridge, is set to serve as interim CEO of Open Standard, a leadership arrangement that could provide essential support for the project's smooth advancement.
- Market Competition Landscape: The collaboration excludes dominant stablecoin issuers like Tether, Circle, and PayPal, indicating that Open Standard aims to carve out a niche in the highly competitive stablecoin market through differentiated strategies.
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- Project Launch Confusion: The introduction of the dollar-backed stablecoin project OUSD has caused confusion among several Korean companies listed as consortium members, with many stating they had no formal agreement to join the initiative.
- Lack of Formal Agreements: Although Open Standard announced plans to launch OUSD later this year with support from around 140 global companies, including Visa, Mastercard, and Samsung Electronics, Samsung indicated that no official discussions had taken place, leaving its role unclear.
- Participant List Controversy: Shinhan, Dunamu, and Kbank mentioned they only agreed to review the proposal if the project moved forward, yet later found themselves listed as participants, highlighting significant communication issues within the project.
- Industry Response Tepid: The absence of clear participation agreements and communication has dampened Korean companies' confidence in the OUSD project, potentially affecting its promotion and acceptance in the local market.
See More
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- Real-Time Transaction Support: This partnership allows eDO to support live transactions, with customer banks authorizing payments via Visa Payment Passkeys, ensuring every transaction is verified and facilitating agentic commerce where customers can complete purchases directly on brands like eDreams.
- Enhanced Personalization: Leveraging its proprietary AI platform, eDO generates over six billion predictions daily to deliver deep personalization for its eight million Prime members, showcasing its technical maturity in meeting the travel sector's complex infrastructure demands and strengthening its position as a powerful acquisition channel for conversational AI platforms.
- Global Ecosystem Integration: By deploying over 100 Model Context Protocols, eDO has integrated its booking engine into global ecosystems, allowing conversational AI to execute secure real-world bookings, further solidifying its leadership in AI-powered travel commerce.
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- Increased Market Risk: Visa's stock price volatility of 2.87% as of June 30, 2026, indicates growing investor concerns about its future performance, potentially leading to decreased investor confidence and impacting the company's market capitalization.
- Rising Competitive Pressure: The emergence of fintech companies poses significant competition to Visa, which could erode its market share and affect long-term profitability as consumers shift to alternative payment platforms.
- Regulatory Challenges: Increasing global regulatory scrutiny in the payments industry may require Visa to allocate more resources for compliance, raising operational costs and impacting profit margins.
- Economic Uncertainty: Uncertainties in the global economic landscape could negatively affect consumer spending, thereby impacting Visa's transaction volumes and exacerbating the risks the company faces.
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- Market Volatility Analysis: The stock market in 2026 has experienced significant volatility; however, there are still investment opportunities, indicating that dynamic market changes provide potential profit avenues for investors.
- Price Data Reference: Stock prices as of the afternoon of June 30, 2026, reflect unstable market sentiment, yet certain stocks continue to perform strongly, potentially attracting investors looking for buy-low, sell-high strategies.
- Video Release Timing: The video was published on July 2, 2026, aimed at providing investors with the latest market insights and strategies to help them make informed decisions in an uncertain market environment.
- Investment Strategy Recommendations: Given the current market conditions, investors should focus on sectors that can maintain stable growth amid volatility to achieve better returns during future rebounds.
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- Investment Warning: Analysts have highlighted that Visa was not included in the current list of top investment stocks, indicating a decline in its competitive position in the market, which could negatively impact investor confidence and stock performance.
- Historical Comparison: Compared to successful investment cases like Netflix in 2004 and Nvidia in 2005, Visa's absence may suggest insufficient growth potential, thereby affecting long-term investment returns.
- Market Performance: As of June 30, 2026, Visa's stock performance has not matched the S&P 500's 208% return, indicating its relative weakness in the market, which may lead investors to reassess their investment strategies.
- Analyst Insights: While The Motley Fool recommends Visa, the analysts' warnings suggest that investors should exercise caution when considering Visa, especially in the current market environment where risks may be heightened.
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