Krispy Kreme Offers New Year's Double Dozen for $20.26
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 30 2025
0mins
Should l Buy DNUT?
Source: Newsfilter
- New Year Promotion: Krispy Kreme launches a New Year's Double Dozen deal for $20.26, allowing customers to purchase two dozens of Original Glazed doughnuts, aimed at encouraging sharing during the holiday season, which is expected to boost sales and customer engagement.
- Free Delivery Service: Offering $0 delivery with a minimum purchase of $5 lowers the barrier for customers, potentially increasing online orders and enhancing the brand's competitive edge in the market.
- Social Media Engagement: By encouraging customers to share their New Year celebrations using the #KrispyKreme hashtag, the brand aims to enhance visibility and strengthen customer loyalty through social media interaction.
- Global Business Expansion: Operating in over 40 countries, Krispy Kreme's unique network of doughnut shops and rapidly growing digital business further solidifies its leadership in the dessert market, which is expected to drive future business growth.
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Analyst Views on DNUT
Wall Street analysts forecast DNUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DNUT is 4.50 USD with a low forecast of 3.00 USD and a high forecast of 6.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 3.150
Low
3.00
Averages
4.50
High
6.00
Current: 3.150
Low
3.00
Averages
4.50
High
6.00
About DNUT
Krispy Kreme, Inc. and its subsidiaries operate through its omni-channel business model to produce doughnuts and deliver fresh doughnut experiences for Doughnut Shops, Delivered Fresh Daily (DFD) Doors, and digital channels, expanding consumer access to the Krispy Kreme brand. The Company operates through three segments: U.S., International and Market Development. The U.S. segment includes all Krispy Kreme Company-owned operations in the U.S. The International segment includes all Krispy Kreme Company-owned operations in the U.K., Ireland, Australia, New Zealand, Mexico, Canada, and Japan. The Market Development segment includes franchise operations across the globe. It operates in more than 40 countries through its network of fresh doughnut shops, partnerships with retailers, and a rapidly growing digital business with more than 17,500 fresh points of access.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Global Expansion: Operating in over 40 countries, Krispy Kreme showcases strong market competitiveness with its iconic Original Glazed doughnut and rapidly growing digital business, committed to enhancing consumer lives through delightful products.
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- Record Inflows: JPMorgan reports that retail inflows surged nearly 60% in 2025 compared to the previous year, exceeding the previous peak set in 2021 by 17%, indicating sustained activity and influence of retail investors in the market.
- Changing Market Dynamics: The collective actions of retail investors have prompted hedge funds to adjust strategies by reducing short positions and investing in tools that track retail sentiment, reflecting a widespread recognition of retail's market impact.
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