Should You Buy Krispy Kreme Inc (DNUT) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
DNUT is not a good buy right now for a beginner long-term investor with $50k–$100k who doesn’t want to wait for optimal entry points. The stock looks technically oversold and could bounce short-term, but the underlying business trends (declining revenue, widening losses, weaker margins) don’t support a confident long-term buy at this moment. A better decision today is to HOLD/AVOID new entry until the trend improves and the next earnings (2026-02-19 pre-market) confirms stabilization.
Technical Analysis
Price action: DNUT sold off hard (regular session -5.95%) and is trading around 3.16–3.17 post-market, sitting slightly below/near the S1 support (3.186). Next notable support is S2 at ~2.903; resistance levels are far overhead (pivot 3.642, R1 4.098).
Momentum: RSI(6) ~13.98 indicates extreme oversold conditions (often associated with short-term rebound potential). However, MACD histogram is negative (-0.0831) and expanding lower, which confirms the prevailing downtrend is still strengthening rather than reversing. Moving averages are converging, suggesting the selloff may be approaching a decision point, but no confirmed trend turn is present.
Pattern-based odds: Similar-pattern projection implies modest upside bias beyond 1 day (next week +3.79%, next month +9.61%), but near-term is essentially flat/down (next day -0.08%), consistent with a volatile base-building attempt rather than a clean reversal.
**Intellectia Proprietary Trading Signals**
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock today.