Krispy Kreme Offers Lucky Deal on Friday the 13th
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 11 2026
0mins
Source: Newsfilter
- Lucky Promotion: On March 13, customers can purchase a dozen Original Glazed doughnuts for just 13 cents with the purchase of any regular-priced dozen, aimed at attracting customers and boosting sales.
- Promotion Details: This offer is available at participating U.S. locations, and customers can use promo code 13 for online orders through Krispy Kreme's app or website, with a limit of one per guest, enhancing the customer purchasing experience.
- Holiday Product Line: Krispy Kreme is also launching a St. Patrick's Day doughnut collection, featuring items like the Shooting Shamrock and Over the Rainbow, designed to attract holiday consumers and increase brand visibility.
- Brand Impact: As a globally recognized sweet treat brand, Krispy Kreme solidifies its market position through this promotional event and holiday product line, showcasing its responsiveness to customer needs and innovative capabilities.
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Analyst Views on DNUT
Wall Street analysts forecast DNUT stock price to rise
3 Analyst Rating
1 Buy
0 Hold
2 Sell
Moderate Sell
Current: 3.520
Low
3.00
Averages
4.00
High
5.00
Current: 3.520
Low
3.00
Averages
4.00
High
5.00
About DNUT
Krispy Kreme, Inc. and its subsidiaries operate through its omni-channel business model to produce doughnuts and deliver fresh doughnut experiences for Doughnut Shops, Delivered Fresh Daily (DFD) Doors, and digital channels, expanding consumer access to the Krispy Kreme brand. The Company operates through three segments: U.S., International and Market Development. The U.S. segment includes all Krispy Kreme Company-owned operations in the U.S. The International segment includes all Krispy Kreme Company-owned operations in the U.K., Ireland, Australia, New Zealand, Mexico, Canada, and Japan. The Market Development segment includes franchise operations across the globe. It operates in more than 40 countries through its network of fresh doughnut shops, partnerships with retailers, and a rapidly growing digital business with more than 17,500 fresh points of access.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Krispy Kreme Celebrates National Doughnut Day with Free Treats
- Free Doughnut Offer: On National Doughnut Day (June 5), Krispy Kreme will treat guests to a free doughnut of their choice with no purchase necessary, aiming to attract more customers and enhance brand loyalty.
- Classic Flavors Return: Guests can choose from iconic options like Original Glazed® and Strawberry Iced with Sprinkles, catering to diverse consumer preferences and thereby increasing brand appeal.
- Promotional Deal: Customers can enjoy a dozen Original Glazed® doughnuts for just $2 with the purchase of any dozen, which not only boosts sales but also encourages in-store and drive-thru purchases, increasing foot traffic.
- Brand Engagement: Krispy Kreme encourages customers to share their celebrations on social media using the #KrispyKreme tag, enhancing brand visibility and further solidifying its leadership position in the dessert market.
See More
Investment Choices Between Doughnuts and Pizza
- Krispy Kreme Financial Struggles: In FY 2025, Krispy Kreme reported revenue of approximately $1.5 billion, an 8.6% decline year-over-year, leading to a net loss of about $515.8 million and a net margin of -33.9%, indicating significant challenges amid structural changes and shifting consumer demand.
- Domino's Pizza Stable Growth: Domino's Pizza achieved nearly $4.9 billion in revenue for FY 2025, a 5% increase from the previous year, resulting in a net income of approximately $601.7 million with a consistent net margin of 12.2%, demonstrating effective cost management and successful global market expansion.
- Risk Profile Comparison: Krispy Kreme faces intense competition from various regional and national food service players, with risks stemming from reliance on a single vendor, while Domino's must navigate rising labor costs and technology dependence, particularly as competition in the delivery market intensifies.
- Valuation Discrepancies: Krispy Kreme's forward P/E ratio stands at 58.7x, significantly higher than Domino's 16.2x, while its P/S ratio is only 0.4x, reflecting market caution regarding its future growth prospects and differing investor expectations for both companies.
See More
Krispy Kreme Launches Masters of the Universe-Themed Doughnuts
- Product Launch: Krispy Kreme, in collaboration with Mattel and Amazon MGM Studios, is launching three Masters of the Universe-themed doughnuts on May 26, aiming to attract dessert lovers and enhance brand visibility.
- Product Features: The collection includes He-Man Caramel Crunch, Skeletor Double Chocolate, and Cringer Claw Cookie Dough Doughnuts, combining various flavors to meet diverse consumer preferences, which is expected to drive sales growth.
- Market Promotion: Customers can purchase the doughnuts individually or by the dozen through Krispy Kreme's app and website, enhancing both online and offline sales channels and improving customer convenience.
- Brand Strategy: Krispy Kreme emphasizes strengthening its brand image and market competitiveness through collaborations with well-known brands, further solidifying its position in the global dessert market.
See More
Krispy Kreme Offers Free Doughnuts to Class of 2026 Graduates
- Exclusive Graduate Offer: On May 21, Krispy Kreme is giving away free 3-packs of Original Glazed® doughnuts to graduates of the Class of 2026, celebrating their achievements and adding sweetness to their next chapter.
- Simple Participation Requirements: Graduates can simply show up in Class of 2026 attire or related memorabilia at participating Krispy Kreme locations to receive their free pack, limited to one per guest, ensuring every graduate can enjoy this sweet reward.
- Brand Promotion Initiative: Krispy Kreme encourages graduates to share their celebrations on social media using the #KrispyKreme tag, which enhances brand visibility and customer engagement while strengthening connections with younger consumers.
- Spring Product Line: In addition to the graduation doughnuts, Krispy Kreme has launched a Spring Seasonal Collection, offering a variety of options to entice customers during celebrations, further driving sales growth.
See More
Krispy Kreme Launches Summer Orange Dreamsicle Doughnuts
- Limited-Time Offer: Krispy Kreme is offering the Orange Dreamsicle Original Glazed Dozen for just $5 with the purchase of any dozen at regular price from May 14 to 17, aiming to attract summer consumers and boost sales.
- Product Innovation: The new Orange Dreamsicle doughnuts are inspired by the classic orange-and-cream ice cream treat, combining a smooth vanilla finish with bright citrus flavor to deliver a feel-good summer experience, enhancing brand appeal.
- Social Media Engagement: Krispy Kreme encourages customers to share their Orange Dreamsicle experiences on social media using the #KrispyKreme tag, aiming to increase brand visibility and customer engagement through user-generated content.
- Digital Ordering Convenience: Customers can place orders through Krispy Kreme's app or website using promo code ORANGE, further driving growth in digital sales channels and meeting modern consumers' demand for convenient shopping.
See More
Krispy Kreme Q1 2026 Earnings Call Insights
- Sales Growth Outlook: Krispy Kreme anticipates system-wide sales growth of 2% to 4% in 2026, reaching over $2 billion, primarily driven by international expansion, indicating the company's potential for growth and strategic positioning in global markets.
- Financial Performance Improvement: The first quarter net revenue was $367 million, down 2.2% year-over-year, yet adjusted EBITDA increased by 38% to $33.1 million, showcasing significant progress in cost control and operational efficiency.
- Franchise Mix Enhancement: Following first-quarter refranchising transactions, the expected percentage of franchise sales is projected to rise to 42%, moving towards a goal of 50% by 2027, reflecting positive advancements in the company's business model transformation.
- International Market Expansion Plan: Krispy Kreme plans to open its first Hot Light Theater shop in the Netherlands by late 2026, with a broader goal of expanding to approximately 30 shops in the country over the next five years, demonstrating its long-term strategic focus on international growth.
See More
Krispy Kreme Celebrates National Doughnut Day with Free Treats
- Free Doughnut Offer: On National Doughnut Day (June 5), Krispy Kreme will treat guests to a free doughnut of their choice with no purchase necessary, aiming to attract more customers and enhance brand loyalty.
- Classic Flavors Return: Guests can choose from iconic options like Original Glazed® and Strawberry Iced with Sprinkles, catering to diverse consumer preferences and thereby increasing brand appeal.
- Promotional Deal: Customers can enjoy a dozen Original Glazed® doughnuts for just $2 with the purchase of any dozen, which not only boosts sales but also encourages in-store and drive-thru purchases, increasing foot traffic.
- Brand Engagement: Krispy Kreme encourages customers to share their celebrations on social media using the #KrispyKreme tag, enhancing brand visibility and further solidifying its leadership position in the dessert market.
See More
Investment Choices Between Doughnuts and Pizza
- Krispy Kreme Financial Struggles: In FY 2025, Krispy Kreme reported revenue of approximately $1.5 billion, an 8.6% decline year-over-year, leading to a net loss of about $515.8 million and a net margin of -33.9%, indicating significant challenges amid structural changes and shifting consumer demand.
- Domino's Pizza Stable Growth: Domino's Pizza achieved nearly $4.9 billion in revenue for FY 2025, a 5% increase from the previous year, resulting in a net income of approximately $601.7 million with a consistent net margin of 12.2%, demonstrating effective cost management and successful global market expansion.
- Risk Profile Comparison: Krispy Kreme faces intense competition from various regional and national food service players, with risks stemming from reliance on a single vendor, while Domino's must navigate rising labor costs and technology dependence, particularly as competition in the delivery market intensifies.
- Valuation Discrepancies: Krispy Kreme's forward P/E ratio stands at 58.7x, significantly higher than Domino's 16.2x, while its P/S ratio is only 0.4x, reflecting market caution regarding its future growth prospects and differing investor expectations for both companies.
See More
Krispy Kreme Launches Masters of the Universe-Themed Doughnuts
- Product Launch: Krispy Kreme, in collaboration with Mattel and Amazon MGM Studios, is launching three Masters of the Universe-themed doughnuts on May 26, aiming to attract dessert lovers and enhance brand visibility.
- Product Features: The collection includes He-Man Caramel Crunch, Skeletor Double Chocolate, and Cringer Claw Cookie Dough Doughnuts, combining various flavors to meet diverse consumer preferences, which is expected to drive sales growth.
- Market Promotion: Customers can purchase the doughnuts individually or by the dozen through Krispy Kreme's app and website, enhancing both online and offline sales channels and improving customer convenience.
- Brand Strategy: Krispy Kreme emphasizes strengthening its brand image and market competitiveness through collaborations with well-known brands, further solidifying its position in the global dessert market.
See More
Krispy Kreme Offers Free Doughnuts to Class of 2026 Graduates
- Exclusive Graduate Offer: On May 21, Krispy Kreme is giving away free 3-packs of Original Glazed® doughnuts to graduates of the Class of 2026, celebrating their achievements and adding sweetness to their next chapter.
- Simple Participation Requirements: Graduates can simply show up in Class of 2026 attire or related memorabilia at participating Krispy Kreme locations to receive their free pack, limited to one per guest, ensuring every graduate can enjoy this sweet reward.
- Brand Promotion Initiative: Krispy Kreme encourages graduates to share their celebrations on social media using the #KrispyKreme tag, which enhances brand visibility and customer engagement while strengthening connections with younger consumers.
- Spring Product Line: In addition to the graduation doughnuts, Krispy Kreme has launched a Spring Seasonal Collection, offering a variety of options to entice customers during celebrations, further driving sales growth.
See More
Krispy Kreme Launches Summer Orange Dreamsicle Doughnuts
- Limited-Time Offer: Krispy Kreme is offering the Orange Dreamsicle Original Glazed Dozen for just $5 with the purchase of any dozen at regular price from May 14 to 17, aiming to attract summer consumers and boost sales.
- Product Innovation: The new Orange Dreamsicle doughnuts are inspired by the classic orange-and-cream ice cream treat, combining a smooth vanilla finish with bright citrus flavor to deliver a feel-good summer experience, enhancing brand appeal.
- Social Media Engagement: Krispy Kreme encourages customers to share their Orange Dreamsicle experiences on social media using the #KrispyKreme tag, aiming to increase brand visibility and customer engagement through user-generated content.
- Digital Ordering Convenience: Customers can place orders through Krispy Kreme's app or website using promo code ORANGE, further driving growth in digital sales channels and meeting modern consumers' demand for convenient shopping.
See More
Krispy Kreme Q1 2026 Earnings Call Insights
- Sales Growth Outlook: Krispy Kreme anticipates system-wide sales growth of 2% to 4% in 2026, reaching over $2 billion, primarily driven by international expansion, indicating the company's potential for growth and strategic positioning in global markets.
- Financial Performance Improvement: The first quarter net revenue was $367 million, down 2.2% year-over-year, yet adjusted EBITDA increased by 38% to $33.1 million, showcasing significant progress in cost control and operational efficiency.
- Franchise Mix Enhancement: Following first-quarter refranchising transactions, the expected percentage of franchise sales is projected to rise to 42%, moving towards a goal of 50% by 2027, reflecting positive advancements in the company's business model transformation.
- International Market Expansion Plan: Krispy Kreme plans to open its first Hot Light Theater shop in the Netherlands by late 2026, with a broader goal of expanding to approximately 30 shops in the country over the next five years, demonstrating its long-term strategic focus on international growth.
See More
