Zeta Global Stock Rises 6.4% in Premarket Trading Following Increased FY Revenue Outlook
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 01 2026
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Should l Buy ZETA?
Source: moomoo
Zeta Global Shares Performance: Zeta Global's shares have increased by 6.4% in pre-market trading.
Impact of Corais: The rise in shares follows the announcement of Corais' revenue forecast, which has positively influenced investor sentiment.
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Analyst Views on ZETA
Wall Street analysts forecast ZETA stock price to rise
14 Analyst Rating
11 Buy
3 Hold
0 Sell
Strong Buy
Current: 16.580
Low
23.00
Averages
29.00
High
44.00
Current: 16.580
Low
23.00
Averages
29.00
High
44.00
About ZETA
Zeta Global Holdings Corp. is a marketing technology company that uses proprietary data, artificial intelligence (AI) and software to create a technology platform that enables marketers to acquire, retain and grow customer relationships. The Company empowers its customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, web, chat, Connected TV and video, among others. Its Generative AI (GenAI)-driven marketing solutions enable brands to personalize experiences on a scale, measure impact with precision and optimize marketing spending to increase return on investment. Its Zeta Marketing Platform (ZMP) is an AI-powered marketing platform with identity data at its core. Leveraging GenAI and machine learning, the ZMP processes billions of structured and unstructured data signals to predict consumer intent, optimize messaging and drive personalized messaging across all channels.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Joining Open Standards: Zeta Global announced its participation in the Open Semantic Interchange (OSI) initiative led by Snowflake, aimed at establishing a unified, vendor-neutral semantic data standard to address inconsistencies in business metric definitions across different companies and tools, thereby enhancing data interoperability.
- Stock Price Reaction: Following the announcement, Zeta's stock rose approximately 3.37% to $16.58 during trading, although it slipped slightly in after-hours trading, indicating a positive market response to its OSI involvement, yet it remains down about 18.53% year-to-date.
- Market Performance Comparison: In contrast to Zeta's performance, the S&P 500 index has risen 9.58% year-to-date, while Snowflake's stock has declined 31.27%, reflecting market concerns about the latter, although analysts maintain a 'strong buy' rating for both companies, indicating confidence in their long-term potential.
- Ecosystem Collaboration: Zeta stated that joining OSI would facilitate smoother integration of its marketing cloud platform with other enterprise tools, reducing integration issues; despite short-term stock volatility, investors are keenly observing whether such ecosystem collaboration can support stronger data adoption and AI-driven revenue growth.
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- Analyst Rating Maintained: On May 1, Needham analyst Scott Berg maintained a 'Buy' rating on Zeta Global Holdings (NYSE:ZETA) with a price target of $25.00, reflecting confidence in the company's strong Q1 2026 performance.
- Acquisition Performance Exceeds Expectations: The recently acquired Marigold business significantly outperformed expectations, resulting in Zeta's best revenue beat to date, which bolstered market confidence in its acquisition execution capabilities.
- AI Solution Shows Early Success: The analyst highlighted early success from Zeta's Athena AI solution, which helped secure the company's largest contract, indicating that AI is becoming a critical growth driver for the platform.
- Accelerated Customer Revenue Growth: The average revenue per super-scaled customer increased at the fastest pace in over a year, demonstrating Zeta's enhanced ability to expand within its existing customer base.
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- Significant Revenue Growth: Zeta Global reported Q1 revenue of $396.3 million, a 49.9% year-over-year increase that surpassed analyst expectations of $370.5 million, indicating strong market performance and sustained customer demand.
- Optimistic Profit Guidance: The company raised its full-year revenue guidance to $1.79 billion from $1.76 billion, reflecting management's confidence in future performance, particularly driven by the AI platform Athena.
- Accelerated Customer Consolidation: Zeta secured a notable partnership with a global apparel retailer, consolidating four vendors into a single contract, highlighting the increasing market demand for streamlined marketing operations and integrated data solutions, enhancing the company's competitive edge.
- Diverse Application Expansion: The number of super-scaled customers utilizing multiple use cases increased by over 50% year-over-year, driving a 21% growth in average revenue per user (ARPU), indicating a growing reliance on Zeta's products and significant future growth potential.
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- Consecutive Earnings Beat: Zeta Global reported Q1 2026 revenue of $396 million and adjusted EBITDA of $66.1 million, marking the 19th consecutive quarter of exceeding market expectations, showcasing the company's sustained growth in an AI-driven market.
- Guidance Increase: The company raised its 2026 revenue guidance midpoint by $30 million to $1.785 billion, reflecting market share gains and demand for legacy Marketing Cloud replacements, indicating Zeta's advantageous position in industry consolidation.
- Strong Cash Flow Performance: Free cash flow reached $41.7 million in Q1, with a cash flow conversion rate of 63%, surpassing internal targets and demonstrating significant improvements in operational efficiency and capital management.
- AI Product Driving Growth: Zeta's AI platform Athena achieved a 7x increase in agentic interactions in its first week, with 60% of AI usage driven by Athena, indicating rapid adoption among clients and a positive impact on revenue growth.
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Zeta Global Shares Performance: Zeta Global's shares have increased by 6.4% in pre-market trading.
Impact of Corais: The rise in shares follows the announcement of Corais' revenue forecast, which has positively influenced investor sentiment.
See More









