Jennifer Garner's Once Upon a Farm considering IPO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 07 2025
0mins
Should l Buy HNST?
Source: SeekingAlpha
Jennifer Garner's Company IPO Plans: Jennifer Garner's organic baby food company, Once Upon a Farm, is reportedly preparing for an initial public offering (IPO) later this year, following the success of Jessica Alba’s Honest Company.
Company Growth and Revenue: Founded in 2015, Once Upon a Farm has expanded its distribution to over 13,000 stores nationwide and generated over $100 million in revenue by focusing on organic baby food.
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Analyst Views on HNST
Wall Street analysts forecast HNST stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for HNST is 3.83 USD with a low forecast of 3.00 USD and a high forecast of 6.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
3 Buy
3 Hold
0 Sell
Moderate Buy
Current: 2.230
Low
3.00
Averages
3.83
High
6.00
Current: 2.230
Low
3.00
Averages
3.83
High
6.00
About HNST
The Honest Company, Inc. is a personal care company focused on creating cleanly-formulated and sustainably designed products. It offers personal care products, including diapers, wipes and adult facial care (including skin and color cosmetics). Primary components of its diapers include responsibly sourced, plant-based fluff pulp and other plant-derived materials. Its diapers have a modern and efficient design that uses less material. Its Clean Conscious wipes are compostable and plant-based, made with over 99% water and gentle on sensitive skin. It has a line of bath and body care products for babies, and adult facial care products designed for a range of skin types and concerns. Its ingredients and formulas are toxicologist-audited for potential health concerns. It offers baby clothing made with organic cotton, family flushable wipes, sanitizing wipes and hand sanitizer made with plant-based ingredients. Its distribution network includes two warehouses in Nevada and Pennsylvania.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Jennifer Garner's Once Upon a Farm Sees Nearly 20% Increase as IPO Week Concludes
Jennifer Garner's Characters: Garner is known for her roles as Sidney Bristow in Alias and Elektra in Marvel films, where she faced tough adversaries.
Current Challenge: The actress is now dealing with the challenges posed by unpredictable investors in her entrepreneurial ventures.
Entrepreneurial Success: Despite the challenges, Garner appears to be successfully navigating the investment landscape.
Transition from Acting to Business: Garner's shift from acting to entrepreneurship highlights her versatility and determination in facing new challenges.
See More
Honest Launches New Hydrorich Cream for Deep Hydration
- Product Features: The new Hydrorich Cream by Honest is clinically tested for dry to extra-dry skin, delivering up to 48 hours of hydration, addressing consumer demand for long-lasting moisture.
- Ingredient Advantages: Formulated with two types of Hyaluronic Acid, along with a moisture-boosting Mushroom Complex and Red Algae Extract, the cream locks in moisture while reducing fine lines caused by dryness and enhancing skin radiance.
- Market Positioning: As consumers increasingly favor skin-first routines, the launch of Hydrorich Cream reflects Honest's strategic investment in meeting this trend, aiming to enhance the brand's competitiveness in the skincare market.
- Brand Commitment: Since its founding in 2012, The Honest Company has been dedicated to creating personal care products that meet clean standards, and the introduction of Hydrorich Cream further demonstrates its expertise in high-performance skincare formulations and responsiveness to consumer needs.
See More
JPMorgan Downgrades CENTA and HNST Ratings, Mixed Outlook Ahead of Earnings
- Rating Downgrade: JPMorgan downgraded Central Garden & Pet (CENTA) from Neutral to Underweight due to subdued demand in the pet category, projecting low single-digit sales and EPS growth, which reflects the company's reliance on the U.S. consumer and market uncertainties.
- Increased Competitive Pressure: The firm issued a double downgrade for The Honest Company (HNST) from Overweight to Underweight, primarily due to heightened competition in the diaper market, which is expected to necessitate increased price promotions to maintain market share, impacting profitability.
- Market Reaction: Following the downgrades, CENTA shares fell 3.3% in early Friday afternoon trading, while HNST shares dropped 3.1%, indicating heightened investor concerns about future performance and reflecting a cautious sentiment towards household personal care stocks.
- Strategic Adjustments: The Honest Company is implementing a new productivity program that involves exiting lower-margin, non-strategic categories and channels, which, while aimed at improving efficiency, also necessitates finding new revenue sources to offset potential income losses, increasing future growth uncertainties.
See More
The Honest Company Executives to Attend Northland Growth Conference 2025
- Executive Participation: The Honest Company's CEO Carla Vernón, CFO Curtiss Bruce, and Head of Investor Relations Elizabeth Bouquard will attend the Northland Growth Conference on December 16, 2025, aiming to communicate the company's sustainable development strategies to investors.
- Brand Mission Reinforcement: Since its founding in 2012, The Honest Company has been dedicated to challenging industry ideals through the Honest brand and Honest Standard, promoting clean formulations and sustainable designs in personal care products, thereby strengthening its market position.
- Product Diversification: The Honest Company's product range spans diapers, wipes, baby care, beauty, apparel, household care, and wellness, showcasing its extensive influence and market penetration in the personal care sector.
- Investor Relations Enhancement: This conference provides the company with a direct communication platform with investors, aiming to enhance transparency and trust, which could potentially attract more investor attention and support for the company's long-term growth.
See More
Tapestry and Warby Parker CEOs Highlight Young Consumers Driving Growth Amid Economic Challenges
- Young Consumers Drive Growth: Tapestry CEO Joanne Crevoiserat noted that despite tariffs and economic pressures, younger consumers continue to purchase handbags and accessories, driving growth across all income segments, particularly within China's middle class.
- Upward Profit Expectations: Warby Parker Co-CEO Neil Blumenthal expects the eyewear company to end 2025 more profitable than anticipated, reflecting sustained demand from young consumers for fashion and brand products.
- Tariff Challenges Addressed: The Honest Company CEO Carla Vernon emphasized that despite the challenges posed by the Trump administration's tariff policies, the company has established a 'tariff tackling team' aimed at achieving growth without extreme pricing strategies to maintain competitiveness amid cost issues.
- AI Enhances Efficiency: Several CEOs at the Reuters NEXT conference highlighted that the application of artificial intelligence is boosting efficiencies and margins, helping companies maintain growth momentum despite economic headwinds.
See More
Honest Company rebounds from its recent 52-week low.
Stock Performance: Honest Company (HNST) saw a 10.3% increase in shares as it rebounded from a 52-week low, despite facing volatility with a short interest of 14.8%.
Earnings Report: CEO Carla Vernón reported softer-than-expected revenue in the third quarter but highlighted profitability improvements and positive net income due to disciplined execution.
Future Strategy: The company aims to strengthen its brand and operational efficiency while targeting 4%–6% organic revenue growth and exiting low-margin categories.
Market Sentiment: While Honest Company has a favorable rating on Wall Street with 5 Buy-equivalent ratings, the Seeking Alpha Quant Rating indicates a Strong Sell.
See More
Jennifer Garner's Once Upon a Farm Sees Nearly 20% Increase as IPO Week Concludes
Jennifer Garner's Characters: Garner is known for her roles as Sidney Bristow in Alias and Elektra in Marvel films, where she faced tough adversaries.
Current Challenge: The actress is now dealing with the challenges posed by unpredictable investors in her entrepreneurial ventures.
Entrepreneurial Success: Despite the challenges, Garner appears to be successfully navigating the investment landscape.
Transition from Acting to Business: Garner's shift from acting to entrepreneurship highlights her versatility and determination in facing new challenges.
See More
Honest Launches New Hydrorich Cream for Deep Hydration
- Product Features: The new Hydrorich Cream by Honest is clinically tested for dry to extra-dry skin, delivering up to 48 hours of hydration, addressing consumer demand for long-lasting moisture.
- Ingredient Advantages: Formulated with two types of Hyaluronic Acid, along with a moisture-boosting Mushroom Complex and Red Algae Extract, the cream locks in moisture while reducing fine lines caused by dryness and enhancing skin radiance.
- Market Positioning: As consumers increasingly favor skin-first routines, the launch of Hydrorich Cream reflects Honest's strategic investment in meeting this trend, aiming to enhance the brand's competitiveness in the skincare market.
- Brand Commitment: Since its founding in 2012, The Honest Company has been dedicated to creating personal care products that meet clean standards, and the introduction of Hydrorich Cream further demonstrates its expertise in high-performance skincare formulations and responsiveness to consumer needs.
See More
JPMorgan Downgrades CENTA and HNST Ratings, Mixed Outlook Ahead of Earnings
- Rating Downgrade: JPMorgan downgraded Central Garden & Pet (CENTA) from Neutral to Underweight due to subdued demand in the pet category, projecting low single-digit sales and EPS growth, which reflects the company's reliance on the U.S. consumer and market uncertainties.
- Increased Competitive Pressure: The firm issued a double downgrade for The Honest Company (HNST) from Overweight to Underweight, primarily due to heightened competition in the diaper market, which is expected to necessitate increased price promotions to maintain market share, impacting profitability.
- Market Reaction: Following the downgrades, CENTA shares fell 3.3% in early Friday afternoon trading, while HNST shares dropped 3.1%, indicating heightened investor concerns about future performance and reflecting a cautious sentiment towards household personal care stocks.
- Strategic Adjustments: The Honest Company is implementing a new productivity program that involves exiting lower-margin, non-strategic categories and channels, which, while aimed at improving efficiency, also necessitates finding new revenue sources to offset potential income losses, increasing future growth uncertainties.
See More
The Honest Company Executives to Attend Northland Growth Conference 2025
- Executive Participation: The Honest Company's CEO Carla Vernón, CFO Curtiss Bruce, and Head of Investor Relations Elizabeth Bouquard will attend the Northland Growth Conference on December 16, 2025, aiming to communicate the company's sustainable development strategies to investors.
- Brand Mission Reinforcement: Since its founding in 2012, The Honest Company has been dedicated to challenging industry ideals through the Honest brand and Honest Standard, promoting clean formulations and sustainable designs in personal care products, thereby strengthening its market position.
- Product Diversification: The Honest Company's product range spans diapers, wipes, baby care, beauty, apparel, household care, and wellness, showcasing its extensive influence and market penetration in the personal care sector.
- Investor Relations Enhancement: This conference provides the company with a direct communication platform with investors, aiming to enhance transparency and trust, which could potentially attract more investor attention and support for the company's long-term growth.
See More
Tapestry and Warby Parker CEOs Highlight Young Consumers Driving Growth Amid Economic Challenges
- Young Consumers Drive Growth: Tapestry CEO Joanne Crevoiserat noted that despite tariffs and economic pressures, younger consumers continue to purchase handbags and accessories, driving growth across all income segments, particularly within China's middle class.
- Upward Profit Expectations: Warby Parker Co-CEO Neil Blumenthal expects the eyewear company to end 2025 more profitable than anticipated, reflecting sustained demand from young consumers for fashion and brand products.
- Tariff Challenges Addressed: The Honest Company CEO Carla Vernon emphasized that despite the challenges posed by the Trump administration's tariff policies, the company has established a 'tariff tackling team' aimed at achieving growth without extreme pricing strategies to maintain competitiveness amid cost issues.
- AI Enhances Efficiency: Several CEOs at the Reuters NEXT conference highlighted that the application of artificial intelligence is boosting efficiencies and margins, helping companies maintain growth momentum despite economic headwinds.
See More
Honest Company rebounds from its recent 52-week low.
Stock Performance: Honest Company (HNST) saw a 10.3% increase in shares as it rebounded from a 52-week low, despite facing volatility with a short interest of 14.8%.
Earnings Report: CEO Carla Vernón reported softer-than-expected revenue in the third quarter but highlighted profitability improvements and positive net income due to disciplined execution.
Future Strategy: The company aims to strengthen its brand and operational efficiency while targeting 4%–6% organic revenue growth and exiting low-margin categories.
Market Sentiment: While Honest Company has a favorable rating on Wall Street with 5 Buy-equivalent ratings, the Seeking Alpha Quant Rating indicates a Strong Sell.
See More
