JAKKS Pacific Collaborates with Hershey on Candy-Inspired Charming Collection
Partnership Announcement: JAKKS Pacific is collaborating with Hershey to create Charming dolls and collectibles inspired by Hershey treats, starting with a Hershey’s Kisses collection.
Launch Details: The collection will debut at CVS on December 26, aiming to boost candy sales for Valentine’s Day, and the partnership is set to last until December 2026 with a potential extension.
Future Collections: Additional collections will feature themes from other Hershey candies, including Jolly Ranchers, Reese’s, Bubble Yum, Twizzlers, and Hershey’s Syrup, with each doll accompanied by themed charms and accessories.
Company Statement: Debbie Haag, Senior Vice President at JAKKS Pacific, expressed that the partnership merges the enjoyment of treats with self-expression.
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