iQiyi Appoints Ying Tian as CFO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
iQiyi (IQ) announced the appointment of Ying Tian as CFO of the company, effective immediately. Concurrently, Ying Zeng will step down from her position as interim CFO and resume the role of senior VP of finance. Prior to joining iQiyi, Ying Tian served as the chief financial officer and head of finance of Baidu (BIDU) AI Cloud Group from July 2023 to June.
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Analyst Views on IQ
Wall Street analysts forecast IQ stock price to rise
3 Analyst Rating
1 Buy
2 Hold
0 Sell
Moderate Buy
Current: 1.070
Low
2.10
Averages
2.38
High
2.65
Current: 1.070
Low
2.10
Averages
2.38
High
2.65
About IQ
iQIYI Inc is a holding company primarily engaged in online entertainment video services. The Company mainly focuses on providing diverse internet video content on its platform, including professionally licensed content and original content. The Company offers membership services, online advertising services, content distribution services, and other services. The Company primarily provides original video content such as movies, TV series, variety shows, and animation through its application, iQIYI. The Company primarily operates in the domestic Chinese market.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
iQIYI Appoints New Chief Financial Officer
- Executive Appointment: iQIYI has appointed Ying Tian as Chief Financial Officer effective immediately, aiming to enhance financial management and drive business growth, reflecting the company's commitment to future development.
- Transition of Roles: Ying Tian takes over from Ying Zeng, who will return to her role as Senior Vice President of Finance, ensuring stability and continuity in management, which is crucial for maintaining operational efficiency during transitions.
- Extensive Experience: Prior to joining iQIYI, Ying Tian served as CFO of Baidu AI Cloud Group, bringing a wealth of financial management experience that is expected to provide new perspectives and strategic thinking to help iQIYI stand out in a competitive market.
- Educational Background: Ying Tian holds a master's degree in project management and a bachelor's degree in structural engineering from Wuhan University of Technology, along with a Certified Management Accountant (CMA) credential obtained in 2025, which enhances investor confidence in his leadership capabilities.
See More
iQIYI Appoints New CFO Ying Tian
- Executive Appointment: iQIYI has appointed Ying Tian as CFO effective immediately, who previously served as CFO at Baidu AI Cloud Group, indicating a strategic move to enhance financial leadership at iQIYI.
- Financial Background: Ying Tian's experience as CFO at Baidu Intelligent Driving Group provides a solid foundation for his role at iQIYI, particularly in driving financial transparency and efficiency, which could positively impact iQIYI's financial performance.
- Interim CFO Transition: Ying Zeng, who served as interim CFO, has stepped down to resume the role of senior vice president of finance, reflecting ongoing adjustments in the company's executive team stability and strategic direction.
- Future Outlook: iQIYI plans to launch over 100 short-form dramas in 2026, with overseas membership revenue growing over 40%, and the new CFO's appointment may help the company better manage the financial challenges associated with this expansion.
See More
iQIYI Q1 2026 Earnings Call Insights
- Membership Revenue Growth: iQIYI reported Q1 membership services revenue of RMB 4.2 billion, reflecting a 2% sequential increase, indicating stability and sustainability in membership growth under supportive domestic regulations, thereby enhancing the company's competitive position in a challenging market.
- International Market Expansion: CEO Tim Yu highlighted that overseas membership revenue surged over 40% year-on-year, particularly in Southeast Asia, demonstrating significant progress in the company's internationalization strategy, which helps mitigate risks in the domestic market.
- Cost Control on Content: CFO Ying Zeng stated that content costs were RMB 3.7 billion, down 2% sequentially, while total operating expenses decreased by 10%, indicating effective cost management that enhances overall profitability.
- Technological Innovation and Product Development: iQIYI plans to launch over 100 short-form dramas in 2026, with the CEO emphasizing that this expansion will efficiently capture new opportunities without increasing overall content costs, showcasing the company's strategic foresight in content innovation and market adaptability.
See More
iQIYI Reports Q1 Revenue Decline Amidst Growth in Overseas Business
- Membership Revenue Decline: iQIYI's Q1 membership services revenue reached RMB4.20 billion ($608.8 million), reflecting a 5% year-over-year decline primarily due to a lighter content slate, indicating pressure in the domestic market.
- Overall Revenue Drop: The company reported total Q1 revenue of RMB6.23 billion ($902.5 million), down 13% from the previous year, with online advertising revenue also declining by 7%, highlighting the impact of macroeconomic pressures on advertising spending.
- Overseas Business Growth: Despite the overall revenue decline, iQIYI's overseas business achieved robust growth, reaching record revenue for the quarter, suggesting that the company's international expansion strategy is yielding positive results.
- Content Cost Management: Q1 content costs were RMB3.74 billion ($542.8 million), down just 1%, as the company plans to leverage AI to reduce production costs and accelerate production cycles to address future market challenges.
See More
iQIYI Reports Q1 2026 Financial Results with Significant Losses
- Revenue Decline: In Q1 2026, total revenues reached RMB 6.23 billion (approximately $902.5 million), a 13% year-over-year decrease, indicating market pressure due to insufficient content supply, which may hinder future user growth and market share.
- Widening Operating Loss: The operating loss was RMB 228.4 million ($33.1 million) with a 4% operating loss margin, contrasting with an operating income of RMB 341.9 million in Q1 2025, highlighting intensified challenges in cost control and profitability that could affect investor confidence.
- Significant Net Loss: The net loss attributable to iQIYI was RMB 294.6 million ($42.7 million), compared to a net income of RMB 182.1 million in the same period of 2025, reflecting pressures in market competition and content production that may raise shareholder concerns about the company's future.
- Share Repurchase Program: The company initiated a share repurchase program of up to $100 million in March 2026, having repurchased approximately 6.5 million ADS for $8 million, demonstrating management's commitment to enhancing shareholder value despite current financial challenges.
See More
iQIYI Reports Q1 Earnings with Declining Revenue
- Financial Performance Decline: iQIYI reported a non-GAAP EPS of -$0.04 for Q1, with revenue of $902.5 million, a 13% year-over-year decrease, indicating increased pressure in market competition that could affect investor confidence moving forward.
- Membership Revenue Drop: Membership services revenue was RMB 4.20 billion (approximately $608.8 million), down 5% year-over-year, reflecting a slowdown in user growth and market saturation, which may pose challenges in user acquisition and retention for the company.
- Advertising Revenue Continues to Fall: Online advertising services revenue reached RMB 1.24 billion (approximately $179.9 million), a 7% year-over-year decline, suggesting intensified competition in the advertising market that could impact overall profitability.
- Cash Flow Situation Worsens: Net cash provided by operating activities was RMB 186.4 million (approximately $27.0 million), significantly down from RMB 339.0 million in the same period last year, indicating pressure on cash flow management that may limit future expansion plans.
See More
iQIYI Appoints New Chief Financial Officer
- Executive Appointment: iQIYI has appointed Ying Tian as Chief Financial Officer effective immediately, aiming to enhance financial management and drive business growth, reflecting the company's commitment to future development.
- Transition of Roles: Ying Tian takes over from Ying Zeng, who will return to her role as Senior Vice President of Finance, ensuring stability and continuity in management, which is crucial for maintaining operational efficiency during transitions.
- Extensive Experience: Prior to joining iQIYI, Ying Tian served as CFO of Baidu AI Cloud Group, bringing a wealth of financial management experience that is expected to provide new perspectives and strategic thinking to help iQIYI stand out in a competitive market.
- Educational Background: Ying Tian holds a master's degree in project management and a bachelor's degree in structural engineering from Wuhan University of Technology, along with a Certified Management Accountant (CMA) credential obtained in 2025, which enhances investor confidence in his leadership capabilities.
See More
iQIYI Appoints New CFO Ying Tian
- Executive Appointment: iQIYI has appointed Ying Tian as CFO effective immediately, who previously served as CFO at Baidu AI Cloud Group, indicating a strategic move to enhance financial leadership at iQIYI.
- Financial Background: Ying Tian's experience as CFO at Baidu Intelligent Driving Group provides a solid foundation for his role at iQIYI, particularly in driving financial transparency and efficiency, which could positively impact iQIYI's financial performance.
- Interim CFO Transition: Ying Zeng, who served as interim CFO, has stepped down to resume the role of senior vice president of finance, reflecting ongoing adjustments in the company's executive team stability and strategic direction.
- Future Outlook: iQIYI plans to launch over 100 short-form dramas in 2026, with overseas membership revenue growing over 40%, and the new CFO's appointment may help the company better manage the financial challenges associated with this expansion.
See More
iQIYI Q1 2026 Earnings Call Insights
- Membership Revenue Growth: iQIYI reported Q1 membership services revenue of RMB 4.2 billion, reflecting a 2% sequential increase, indicating stability and sustainability in membership growth under supportive domestic regulations, thereby enhancing the company's competitive position in a challenging market.
- International Market Expansion: CEO Tim Yu highlighted that overseas membership revenue surged over 40% year-on-year, particularly in Southeast Asia, demonstrating significant progress in the company's internationalization strategy, which helps mitigate risks in the domestic market.
- Cost Control on Content: CFO Ying Zeng stated that content costs were RMB 3.7 billion, down 2% sequentially, while total operating expenses decreased by 10%, indicating effective cost management that enhances overall profitability.
- Technological Innovation and Product Development: iQIYI plans to launch over 100 short-form dramas in 2026, with the CEO emphasizing that this expansion will efficiently capture new opportunities without increasing overall content costs, showcasing the company's strategic foresight in content innovation and market adaptability.
See More
iQIYI Reports Q1 Revenue Decline Amidst Growth in Overseas Business
- Membership Revenue Decline: iQIYI's Q1 membership services revenue reached RMB4.20 billion ($608.8 million), reflecting a 5% year-over-year decline primarily due to a lighter content slate, indicating pressure in the domestic market.
- Overall Revenue Drop: The company reported total Q1 revenue of RMB6.23 billion ($902.5 million), down 13% from the previous year, with online advertising revenue also declining by 7%, highlighting the impact of macroeconomic pressures on advertising spending.
- Overseas Business Growth: Despite the overall revenue decline, iQIYI's overseas business achieved robust growth, reaching record revenue for the quarter, suggesting that the company's international expansion strategy is yielding positive results.
- Content Cost Management: Q1 content costs were RMB3.74 billion ($542.8 million), down just 1%, as the company plans to leverage AI to reduce production costs and accelerate production cycles to address future market challenges.
See More
iQIYI Reports Q1 2026 Financial Results with Significant Losses
- Revenue Decline: In Q1 2026, total revenues reached RMB 6.23 billion (approximately $902.5 million), a 13% year-over-year decrease, indicating market pressure due to insufficient content supply, which may hinder future user growth and market share.
- Widening Operating Loss: The operating loss was RMB 228.4 million ($33.1 million) with a 4% operating loss margin, contrasting with an operating income of RMB 341.9 million in Q1 2025, highlighting intensified challenges in cost control and profitability that could affect investor confidence.
- Significant Net Loss: The net loss attributable to iQIYI was RMB 294.6 million ($42.7 million), compared to a net income of RMB 182.1 million in the same period of 2025, reflecting pressures in market competition and content production that may raise shareholder concerns about the company's future.
- Share Repurchase Program: The company initiated a share repurchase program of up to $100 million in March 2026, having repurchased approximately 6.5 million ADS for $8 million, demonstrating management's commitment to enhancing shareholder value despite current financial challenges.
See More
iQIYI Reports Q1 Earnings with Declining Revenue
- Financial Performance Decline: iQIYI reported a non-GAAP EPS of -$0.04 for Q1, with revenue of $902.5 million, a 13% year-over-year decrease, indicating increased pressure in market competition that could affect investor confidence moving forward.
- Membership Revenue Drop: Membership services revenue was RMB 4.20 billion (approximately $608.8 million), down 5% year-over-year, reflecting a slowdown in user growth and market saturation, which may pose challenges in user acquisition and retention for the company.
- Advertising Revenue Continues to Fall: Online advertising services revenue reached RMB 1.24 billion (approximately $179.9 million), a 7% year-over-year decline, suggesting intensified competition in the advertising market that could impact overall profitability.
- Cash Flow Situation Worsens: Net cash provided by operating activities was RMB 186.4 million (approximately $27.0 million), significantly down from RMB 339.0 million in the same period last year, indicating pressure on cash flow management that may limit future expansion plans.
See More
