Investment Comparison: Visa vs. American Express
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy V?
Source: Fool
- Investment Returns Comparison: American Express has risen 160.4% over the past five years, significantly outperforming the S&P 500's 73.7% gain, indicating strong market performance; however, Visa's high-margin business model makes it a more attractive investment option.
- Risk Management Capability: As both a payment processor and card issuer, American Express faces higher credit risk, while Visa mitigates this risk by partnering with financial services companies, positioning it as a capital-light, ultra-high-margin business.
- Market Valuation Discrepancy: While American Express trades at a premium to its five-year average P/E ratio, Visa is currently valued at a discount to its five-year median, suggesting it is more appealing amid economic uncertainty, especially following the recent market sell-off.
- Dividend and Buyback Strategy: American Express offers a slightly higher dividend yield of 1% compared to Visa's 0.9%, and both companies have consistently reduced their share counts through stock buybacks, accelerating earnings growth and enhancing investor confidence.
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Analyst Views on V
Wall Street analysts forecast V stock price to rise
25 Analyst Rating
23 Buy
2 Hold
0 Sell
Strong Buy
Current: 318.930
Low
330.00
Averages
406.59
High
450.00
Current: 318.930
Low
330.00
Averages
406.59
High
450.00
About V
Visa Inc. is a global payments technology company. It facilitates global commerce and money movement across more than 200 countries and territories among a global set of consumers, merchants, financial institutions and government entities through technologies. It operates through the Payment Services segment. It provides transaction processing services (primarily authorization, clearing and settlement) to its financial institution and merchant clients through VisaNet, its proprietary advanced transaction processing network. It offers a range of Visa-branded payment products that its clients, including nearly 14,500 financial institutions, use to develop and offer payment solutions or services, including credit, debit, prepaid and cash access programs for individual, business and government account holders. It also provides value-added services to its clients, including issuing solutions, acceptance solutions, risk and identity solutions, open banking solutions and advisory services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Visa Acquires Prisma Medios de Pago: Visa has completed the acquisition of Prisma Medios de Pago, a leading payment processing company in Argentina.
Expansion of Payment Services: This acquisition aims to enhance Visa's payment services and technology offerings in the Argentine market.
Strategic Move in Latin America: The deal is part of Visa's broader strategy to strengthen its presence in Latin America, a region with growing digital payment opportunities.
Impact on Local Economy: The acquisition is expected to positively impact the local economy by improving payment infrastructure and services for consumers and businesses.
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- Investment Returns Comparison: American Express has risen 160.4% over the past five years, significantly outperforming the S&P 500's 73.7% gain, indicating strong market performance; however, Visa's high-margin business model makes it a more attractive investment option.
- Risk Management Capability: As both a payment processor and card issuer, American Express faces higher credit risk, while Visa mitigates this risk by partnering with financial services companies, positioning it as a capital-light, ultra-high-margin business.
- Market Valuation Discrepancy: While American Express trades at a premium to its five-year average P/E ratio, Visa is currently valued at a discount to its five-year median, suggesting it is more appealing amid economic uncertainty, especially following the recent market sell-off.
- Dividend and Buyback Strategy: American Express offers a slightly higher dividend yield of 1% compared to Visa's 0.9%, and both companies have consistently reduced their share counts through stock buybacks, accelerating earnings growth and enhancing investor confidence.
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- American Express Performance: Over the past five years, American Express has seen a 160.4% stock price increase, significantly outperforming the S&P 500's 73.7% gain, highlighting its strong appeal in the affluent customer market and effective risk management.
- Visa's Low Valuation: Despite Visa's price-to-earnings and price-to-free-cash-flow ratios being below their five-year averages, its stock has dropped 11.2%, yet as a capital-light, high-margin payment processor, it maintains strong market competitiveness.
- Interest Rate Cap Impact: The proposed 10% cap on credit card interest rates could affect issuer margins, including American Express, but Visa and Mastercard, which do not bear credit risk directly, may benefit from a market contraction, mitigating their exposure.
- Dividend and Buyback Strategy: American Express offers a 1% dividend yield, slightly higher than Visa's 0.9%, and both companies have been actively buying back shares to reduce outstanding stock, thereby accelerating earnings growth and demonstrating their commitment to shareholder returns.
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- Performance Comparison: American Express has risen 160.4% over the past five years, significantly outperforming the S&P 500's 73.7% gain, indicating its strong market performance and investment appeal.
- Risk Management: While American Express faces higher risks as a card issuer, its successful risk management and high annual fee strategy attract affluent customers, enhancing its market position.
- Profit Model Differences: Visa, as a pure payment processor, does not bear credit risk, and its high margins and low capital requirements make it more resilient in economic uncertainty, appealing to investors.
- Market Outlook: Although American Express has a slightly higher dividend yield than Visa, the latter's compelling valuation at a multi-year low and stable cash flow make it a foundational holding for portfolios in 2026.
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- Strategic Transformation: Advent International successfully separated Group Prisma into three independent platforms during its ownership, with Visa acquiring Prisma and Newpay while retaining Payway, showcasing Advent's deep understanding of the payments sector.
- Market Infrastructure: Prisma serves as a critical issuer processing platform in Argentina, handling over six billion transactions annually for top banks, while Newpay provides essential infrastructure for real-time account-to-account payments and interoperable QR payments, enhancing market payment capabilities.
- Payway Outlook: As a standalone entity, Payway will focus on high-value merchant solutions, including instant payments and fraud security, with CEO Martin Kaplan expressing confidence in Payway's long-term potential, indicating Advent's commitment to future growth.
- Transaction Expectations: The deal is expected to close in the first quarter of 2026, and although Visa shares fell 1.28% to $316.19 at the time of the announcement, Advent's historical investment of $9.4 billion in the payments sector reflects its ongoing confidence in the industry.
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