Investment Comparison: Visa vs. American Express
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 21 2026
0mins
Source: Fool
- Investment Returns Comparison: American Express has risen 160.4% over the past five years, significantly outperforming the S&P 500's 73.7% gain, indicating strong market performance; however, Visa's high-margin business model makes it a more attractive investment option.
- Risk Management Capability: As both a payment processor and card issuer, American Express faces higher credit risk, while Visa mitigates this risk by partnering with financial services companies, positioning it as a capital-light, ultra-high-margin business.
- Market Valuation Discrepancy: While American Express trades at a premium to its five-year average P/E ratio, Visa is currently valued at a discount to its five-year median, suggesting it is more appealing amid economic uncertainty, especially following the recent market sell-off.
- Dividend and Buyback Strategy: American Express offers a slightly higher dividend yield of 1% compared to Visa's 0.9%, and both companies have consistently reduced their share counts through stock buybacks, accelerating earnings growth and enhancing investor confidence.
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Analyst Views on V
Wall Street analysts forecast V stock price to rise
25 Analyst Rating
23 Buy
2 Hold
0 Sell
Strong Buy
Current: 331.120
Low
330.00
Averages
406.59
High
450.00
Current: 331.120
Low
330.00
Averages
406.59
High
450.00
About V
Visa Inc. is a global payments technology company. It facilitates global commerce and money movement across more than 200 countries and territories among a global set of consumers, merchants, financial institutions and government entities through technologies. It operates through the Payment Services segment. It provides transaction processing services (primarily authorization, clearing and settlement) to its financial institution and merchant clients through VisaNet, its proprietary advanced transaction processing network. It offers a range of Visa-branded payment products that its clients, including nearly 14,500 financial institutions, use to develop and offer payment solutions or services, including credit, debit, prepaid and cash access programs for individual, business and government account holders. It also provides value-added services to its clients, including issuing solutions, acceptance solutions, risk and identity solutions, open banking solutions and advisory services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Community Soccer Field: Visa's $200K CAD donation and installation of a soccer pitch at Nathan Phillips Square aims to create a vibrant community sports hub ahead of the 2026 FIFA World Cup, enhancing local engagement and sense of belonging.
- Soccer Accessibility Program: The contribution supports Toronto's Soccer for All Legacy program, providing one year of free sports programming and resources to help remove barriers for children and youth in equity-deserving neighborhoods, promoting social equity.
- Diverse Art Showcase: The soccer park will feature artwork by local illustrator Daria Domnikova, merging sports with art to enrich community culture while providing a platform for artists to gain visibility and recognition.
- Global Economic Impact: Through its Tap In to Impact initiative, Visa is donating $275K CAD to non-profit organizations in each host country, supporting young entrepreneurs and community builders, further driving the economic benefits associated with the World Cup.
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- PayPal's User Growth Struggles: PayPal's active accounts grew from 426 million in 2021 to only 439 million by 2025, falling short of its 750 million target, resulting in an over 80% stock price drop over five years, highlighting severe growth potential issues.
- Revenue Growth Slowdown: Although PayPal's revenue grew at a 7% CAGR from 2021 to 2025, its transaction take rates continued to decline, and intensified competition has put significant pressure on its overall profitability.
- Visa's Steady Growth: Visa's revenue and EPS grew at CAGRs of 14% and 16% from 2021 to 2025, showcasing the advantages of its asset-light business model, which allows rapid expansion into new markets while maintaining high margins.
- Diverging Future Outlooks: Analysts expect PayPal's revenue and EPS to grow at CAGRs of only 4% and 5% from 2025 to 2028, compared to Visa's projected 11% and 18%, indicating a stronger growth potential for Visa in the future.
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- Payment Sovereignty Strategy: The European Central Bank aims to introduce a digital euro by 2029 to reduce reliance on U.S. payment giants, yet concerns from financial institutions about customer funds shifting to ECB-backed wallets may hinder its effectiveness.
- Legislative Delays: The financial sector's worries have stalled digital currency legislation in the European Parliament for three years, although a final vote is expected before summer, specific roles of the digital euro still need resolution.
- Merchant Fee Cap: The ECB plans to impose a cap on merchant fees for accepting the digital euro, which could lead to annual revenue losses of €8-9 billion for private payment systems, potentially impacting their profitability.
- Fragmentation Risks: While the digital euro aims to provide a unified payment infrastructure, concerns about the coexistence of multiple payment systems within the industry highlight risks of increased exposure to cyberattacks and technical failures.
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- Portfolio Overhaul: Berkshire Hathaway exited 15 positions in Q1, reducing its stock count from 39 to 26, indicating CEO Abel's dissatisfaction with former manager's picks, which may impact the company's future investment strategy.
- Airline Investment Risks: Abel's $2.6 billion stake in Delta Airlines, acquiring over 6% of the company, contradicts Buffett's past criticisms of the airline industry's capital demands, potentially repeating historical investment mistakes and increasing risk exposure.
- Retail Sector Experiment: For the first time since 1966, Berkshire invested $55 million in Macy's, despite the retail sector's fierce competition and lack of moats, suggesting that the value of Macy's real estate portfolio may have attracted investor interest.
- Tech Stock Increase: Abel significantly boosted Berkshire's investment in Alphabet by approximately $10 billion, reflecting confidence in the AI sector, although his tripling of the stake in The New York Times raises concerns about high valuations in the media sector.
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- Major Portfolio Shift: Berkshire Hathaway's latest quarterly filing reveals CEO Greg Abel reduced the number of holdings from 39 to 26, fully exiting 15 positions, indicating a significant restructuring of the investment portfolio.
- New Airline Bet: Abel's $2.6 billion investment in Delta Air Lines, acquiring over 6% of the company, raises eyebrows given Buffett's historical aversion to airline economics, potentially sparking market skepticism about this strategic move.
- Retail Sector Experiment: Abel's $55 million stake in Macy's, despite the tough retail landscape and lack of competitive moat, suggests a focus on the value of Macy's real estate, reflecting a preference for value investments in challenging sectors.
- Tech Stock Increase: Abel's substantial increase in Berkshire's stake in Alphabet, amounting to about $10 billion, underscores confidence in the long-term potential of artificial intelligence, which may provide robust growth opportunities for Berkshire in the future.
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- Cultural Continuity: In his first letter to shareholders, CEO Greg Abel emphasized that Berkshire Hathaway's culture and values would remain unchanged, alleviating investor concerns about drastic changes following Buffett's retirement and boosting market confidence.
- Stock Portfolio Overhaul: During his first quarter, Abel sold several stocks, including Visa, which had been in the portfolio for over a decade, indicating a necessary adjustment to align with new market conditions and company strategy while still respecting Buffett's investment philosophy.
- Visa's Strong Performance: Despite Berkshire's divestment, Visa reported a 17% year-over-year revenue increase to $11.2 billion and a 36% jump in EPS to $3.14 in Q2 of fiscal 2026, demonstrating resilience in an inflationary environment and remaining a top choice for long-term investors.
- Amazon's Growth Potential: Although Berkshire sold its Amazon stake, the company continues to show strong growth prospects in e-commerce and cloud computing, particularly through AI-driven productivity enhancements and cost reductions, with multiple avenues for future growth still available.
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