Investment Choices in Beauty: Ulta vs. Estée Lauder
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 18 hours ago
0mins
Source: Fool
- Ulta's Revenue Growth: In FY 2025, Ulta Beauty reported nearly $12.4 billion in revenue, reflecting a 9.7% increase year-over-year, and despite a slight decline in net income to approximately $1.2 billion, it demonstrates profitability in a cautious consumer environment, indicating the resilience of its retail model.
- Estée Lauder's Challenges: Estée Lauder's revenue for FY 2025 reached nearly $14.3 billion, an 8.5% decline compared to the previous year, resulting in a net loss of approximately $1.1 billion, highlighting significant challenges in key markets like Mainland China and the vulnerability of its brand reliance.
- Competitive Risk Analysis: Ulta Beauty faces fierce competition from mass merchandisers like Target and online marketplaces such as Amazon, with its top ten suppliers accounting for 51% of net sales, indicating that any disruption in the supply chain could impact its market position.
- Valuation Comparison: Ulta's forward P/E ratio stands at 17.6x and P/S ratio at 1.8x, compared to Estée Lauder's 36.7x and 2.3x, suggesting a more conservative valuation for Ulta, which may appeal to investors seeking stability in their investments.
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Analyst Views on ULTA
Wall Street analysts forecast ULTA stock price to rise
22 Analyst Rating
15 Buy
6 Hold
1 Sell
Moderate Buy
Current: 500.770
Low
450.00
Averages
647.83
High
780.00
Current: 500.770
Low
450.00
Averages
647.83
High
780.00
About ULTA
Ulta Beauty, Inc. is a specialty United States beauty retailer and the premier beauty destination for cosmetics, fragrance, skincare products, haircare products and salon services. The Company operates approximately 1,451 retail stores across 50 states and distributes products through its Website, which includes a collection of tips, tutorials, and social content. The Company’s business includes a differentiated assortment of approximately 29,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,400 stores predominantly located in convenient, high-traffic locations. It also offers digital experiences delivered through its Website, Ulta.com, and its mobile applications. The Company’s brands include Ulta Beauty Collection, about-face, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, and NYX Professional Makeup.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Announcement Schedule: Ulta Beauty is set to release its Q1 earnings on June 2 after market close, with consensus EPS estimates at $6.89 and revenue expectations at $3.12 billion, which, if achieved, would further solidify its market position in the beauty industry.
- Performance Prediction Analysis: Over the past year, Ulta Beauty has beaten EPS estimates 75% of the time and revenue estimates 50% of the time, indicating stability in profitability and market performance, which enhances investor confidence.
- Estimate Revision Dynamics: In the last three months, EPS estimates have seen 2 upward revisions and 20 downward revisions, while revenue estimates have experienced 11 upward and 6 downward revisions, reflecting mixed market sentiments regarding Ulta Beauty's future performance, potentially influencing investment decisions.
- Partnerships and Market Expansion: Ulta Beauty's collaboration with DC Studios for the Supergirl campaign and the extension of its delivery partnership with Uber not only enhance brand visibility but may also drive sales growth by improving customer experience.
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- Earnings Beat: Ulta Beauty reported a strong earnings performance, exceeding both revenue and profit expectations, which highlights its robust position in the beauty industry and is likely to drive stock price appreciation.
- Profit Outlook Raised: The company has raised its profit outlook for FY26, reflecting confidence in future sales growth, which may attract more investor interest in its stock.
- Positive Market Reaction: Following the earnings report, Ulta Beauty's stock rose in after-hours trading, indicating market recognition of its performance and outlook, thereby boosting investor confidence.
- Competitive Advantage: Ulta Beauty's ongoing growth and improved profitability solidify its leadership position in the highly competitive beauty market, with expectations to further expand its market share.
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- Strong Performance: Ulta (ULTA) reported a net revenue increase of 11.1% year-over-year to $3.2 billion in Q1, exceeding estimates by $200 million, showcasing resilience in an uncertain economic landscape.
- Comparable Sales Growth: Comparable store sales rose 5.3%, surpassing the 4.63% estimate, driven by a 3.7% increase in average ticket size and a 1.6% rise in transactions, enhancing the company's profitability.
- Raised Profit Guidance: Ulta raised its full-year profit guidance to a range of $28.36 to $28.80 per share, up from the previous range of $28.05 to $28.55, reflecting strong confidence in future performance.
- Positive Market Reaction: Following the earnings report, Ulta's shares surged over 7%, positively impacting peers like e.l.f. Beauty (ELF) and Coty (COTY), indicating a bullish sentiment in the beauty sector.
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- Earnings Outlook: Ulta Beauty anticipates strong sales growth in its Q1 2026 earnings report, with analysts optimistic about its market performance in the beauty sector, potentially driving stock price increases.
- Collaborative Marketing: The partnership with DC Studios for the Supergirl campaign aims to attract younger consumers and enhance brand visibility, thereby strengthening its competitive position in the market.
- Investment Appeal: Amidst the current market pullback, Ulta Beauty's financial performance and brand strategy make it a focal point for investors, likely attracting increased capital inflow.
- Retail Forum Participation: Ulta Beauty's presentation at the J.P. Morgan Retail Round Up Forum will provide investors with the latest market insights, potentially influencing its future stock price trajectory.
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- Significant Profit Growth: Ulta Beauty reported a net income of $340.47 million for the first quarter, translating to earnings per share of $7.74, up from $305.05 million and $6.70 per share a year earlier, indicating a robust enhancement in profitability.
- Sales Surge: The company’s net sales rose by 11.1% to $3.16 billion, compared to $2.85 billion in the prior year, reflecting broad-based growth across various channels and product categories.
- Strong Comparable Sales: Comparable sales increased by 5.3%, driven by a 3.7% rise in average ticket size and a 1.6% increase in transactions, demonstrating sustained consumer preference and heightened market demand for the brand.
- Optimistic Future Outlook: Ulta maintained its fiscal year 2026 net sales growth forecast at 6% to 7% and raised its earnings outlook to $28.36 to $28.80 per share, showcasing the company's confidence in its future performance.
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- Strong Earnings Report: Ulta Beauty reported Q1 earnings per share of $7.74, exceeding the market expectation of $6.86, indicating robust profitability that is likely to drive stock price increases.
- Revenue Growth: The company achieved revenue of $3.16 billion in Q1, surpassing analyst expectations of $3.10 billion, with an approximate 11% year-over-year increase, demonstrating sustained consumer demand for Ulta's products.
- Comparable Sales Increase: Ulta's comparable sales rose by 5.3%, exceeding the market forecast of 4.6%, reflecting broad-based growth across all channels and major categories, thereby enhancing its competitive position in the market.
- Optimistic Full-Year Outlook: Ulta raised its full-year EPS guidance to between $28.36 and $28.80, up from the previous range of $28.05 to $28.55, showcasing the company's confidence in future performance despite challenges from inflation and declining consumer confidence.
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