Increasing Numbers of Americans, Led by Gen Z, Are Shopping at Thrift Stores for Clothing
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 26 2025
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Source: Benzinga
Gen Z and Thrift Shopping: Gen Z is driving the thrift shop boom, with older generations joining in due to inflation and tariffs, creating new business opportunities and budget flexibility.
Growth of Thrift Clothing Market: The global secondhand apparel market is projected to reach $367 million by 2030, with the U.S. market expected to hit $74 billion by 2029, as companies like ThredUp see significant revenue growth.
Impact of AI on Thrifting: Artificial intelligence is enhancing the thrift shopping experience by making it easier for sellers to list items and for buyers to find clothing that suits their style, potentially increasing industry growth.
ThredUp's Success: ThredUp has experienced a record 54% year-over-year growth in new buyers, with over 1.57 million active buyers, benefiting from the trend towards sustainable shopping and maintaining logistics unaffected by tariffs.
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Analyst Views on EBAY
Wall Street analysts forecast EBAY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EBAY is 96.15 USD with a low forecast of 60.00 USD and a high forecast of 115.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
23 Analyst Rating
8 Buy
14 Hold
1 Sell
Moderate Buy
Current: 95.170
Low
60.00
Averages
96.15
High
115.00
Current: 95.170
Low
60.00
Averages
96.15
High
115.00
About EBAY
eBay Inc. is a global commerce company. The Company's technology empowers buyers and sellers in more than 190 markets around the world. The Company's business includes its online marketplace located at www.ebay.com and its localized counterparts, its off-platform marketplaces and its suite of mobile apps. It provides a number of features for its sellers and buyers that align with its approach of leveraging technology, including generative AI, to enhance the marketplace experience for its customers. For sellers, the Company is focused on simplifying their business processes to help drive their sales. The Company offers the eBay International Shipping program for sellers in the United States. For buyers, it is changing the way they find inventory through discovery, personalization and other experiences. It launched Explore, an AI-powered shopping feed enabling users to browse a list of personalized recommendations based on their interests, style preferences, and sizes.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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