iHeartMedia and Netflix Launch New Video Podcast Series
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
iHeartMedia (IHRT) and Netflix (NFLX) announced the next phase of their exclusive video podcast partnership with the addition of a new collection of iHeartPodcasts from some of today's most influential and culturally resonant voices, including Kate Hudson and Oliver Hudson, Lele Pons and Martha Stewart launching as video shows on the streaming service. The agreement includes all new episodes from the podcast lineup, as well as select library episodes from each show. The shows now joining the existing lineup on Netflix include the new "Suite 305 with Lele Pons" hosted by fan-favorite Latin multihyphenate and social media star Lele Pons who is joined by Shakira in the first episode; "The Martha Stewart Podcast" featuring fascinating conversations between the culinary and culture icon and her extraordinary guests; and "Sibling Revelry with Kate Hudson and Oliver Hudson," an insightful, hilarious and often poignant show from a famous brother and sister duo going deep into all topics with other siblings.
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Analyst Views on IHRT
Wall Street analysts forecast IHRT stock price to rise
4 Analyst Rating
0 Buy
2 Hold
2 Sell
Moderate Sell
Current: 3.740
Low
3.50
Averages
4.25
High
5.00
Current: 3.740
Low
3.50
Averages
4.25
High
5.00
About IHRT
iHeartMedia, Inc. is an audio company in the United States. The Company's segments include Multiplatform Group, Digital Audio Group and Audio & Media Services Group. The Multiplatform Group segment includes its Markets Group, which includes its 860+ broadcast radio stations in approximately 160 markets; its Events business, which includes both live and virtual events; its SmartAudio suite of data targeting and attribution products; Premiere Networks, which includes the Premiere Networks syndication business and Total Traffic and Weather Network; Black Information Network (BIN) and its National Sales Organization. The Digital Audio Group segment includes all of the Company's digital businesses, including podcasting, the iHeartRadio digital service, its digital advertising technology companies, its websites, newsletters and digital services and programs and its audio social media footprint. The Audio & Media Services Group segment includes Katz Media Group, and RCS Sound Software.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Precision in Advertising: iHeartMedia's launch of AudioGraph introduces digital-like targeting to broadcast radio, enabling advertisers to leverage its reach of 278 million monthly listeners for identity-based planning and measurement, thereby enhancing advertising effectiveness and brand impact.
- Significant Performance Boost: AudioGraph enables broadcast radio campaigns to achieve KPI outcomes 75% higher than traditional demo-based plans, indicating a substantial advantage in improving advertising effectiveness and attracting more brands to invest in radio advertising.
- Digital Buying Efficiency: AudioGraph supports multiple buying channels, making the purchasing process for broadcast radio as efficient as digital media, ensuring advertisers can operate seamlessly within the existing digital ecosystem, thus enhancing flexibility and efficiency in ad placements.
- Integrated Cross-Channel Measurement: AudioGraph is compatible with the digital measurement ecosystem, allowing advertisers to utilize existing measurement and analytics tools, which helps evaluate broadcast radio advertising performance within a unified cross-channel framework, increasing transparency and traceability in ad spending.
See More
Netflix Expands Podcast Library with New Shows
- New Podcast Launch: Netflix is adding several new podcast shows, including those by Hollywood star Kate Hudson and celebrity lifestyle guru Martha Stewart, significantly enriching its content library and enhancing user engagement.
- Strategic Partnership Deepening: The deepening collaboration with iHeartMedia for video podcasts signifies Netflix's ongoing efforts to diversify entertainment formats, aiming to attract more users and strengthen its competitive position in the market.
- Market Expansion Strategy: Amid a mature streaming market, Netflix is actively seeking to boost user engagement and draw new subscribers through innovative formats like podcasts and live sports events, addressing industry challenges.
- Content Diversification Strategy: This initiative not only enriches Netflix's content ecosystem but also reflects its keen insight into future entertainment trends, aiming to attract a broader audience through innovative content offerings.
See More
Netflix and iHeartMedia Expand Video Podcast Partnership with New Celebrity Shows
- Partnership Expansion: Netflix and iHeartMedia announced the expansion of their exclusive video podcast partnership, adding celebrity-driven shows like 'Suite 305 with Lele Pons' and 'Sibling Revelry,' aimed at enriching Netflix's conversation-based programming and enhancing user engagement.
- Diverse Programming: The new shows will launch alongside existing podcasts in pop culture, comedy, and lifestyle genres, further strengthening Netflix's competitive position in the video podcast market and attracting audiences interested in personalized content.
- Exclusive Content Offering: The partnership includes a live video version of 'The Breakfast Club,' providing exclusive behind-the-scenes content and extended materials, designed to offer Netflix users a richer viewing experience and enhance the platform's content appeal.
- Audio Rights Retention: iHeartMedia retains audio rights and distribution for all podcasts, ensuring these shows remain available on iHeartRadio and other podcast platforms, demonstrating strategic synergy in content distribution between the two companies.
See More
iHeartPodcasts Expands Partnership with Netflix
- New Shows Launch: iHeartMedia and Netflix's partnership adds video podcasts featuring influential figures like Kate Hudson, Oliver Hudson, Lele Pons, and Martha Stewart, significantly enriching Netflix's content library and likely attracting more viewers.
- Diverse Programming: The new shows, including 'Suite 305 with Lele Pons' and 'Sibling Revelry,' cover lifestyle and pop culture, enhancing viewer engagement through celebrity interviews and providing a richer entertainment experience.
- Real-Time Interaction: iHeartMedia has also launched a live video version of 'The Breakfast Club,' allowing viewers to access unfiltered conversations and cultural commentary in real-time, which is expected to increase user retention and engagement.
- Audio Rights Retained: While the new shows debut on Netflix, iHeartMedia retains all audio rights and distribution, ensuring continued availability on iHeartRadio and solidifying its leadership position in the audio market.
See More
Investment Opportunities and Risks in Small-Cap Stocks
- iHeartMedia Performance Decline: With a market cap of $618 million, iHeartMedia's annual revenue growth of only 6.5% over the past five years indicates a loss of competitive edge, potentially leading to shareholder dilution in the future.
- PennyMac Underperformance: PennyMac Mortgage Investment Trust, valued at $862.4 million, has seen a 23.1% decline in annual sales over the past five years, with earnings per share dropping by 30.1% annually, suggesting its market offerings have failed to connect effectively, impacting financial health.
- Granite Construction Growth Potential: Granite Construction, with a market cap of $6.08 billion, achieved a 13.2% annual revenue growth over the last two years, and its share repurchases led to a 37.4% increase in earnings per share, demonstrating strong performance and investment flexibility in the infrastructure market.
- Market Dynamics Shift: The current market is rapidly distinguishing quality stocks from overvalued ones, with AI technology swiftly transforming multiple sectors, prompting investors to focus on emerging opportunities to capture potential high-return stocks.
See More
LG Partners with iHeartMedia to Enhance Audio Streaming Service
- Content Enrichment: LG's partnership with iHeartMedia integrates over 850 live iHeartRadio stations and a vast catalog of podcasts into LG Radio+, significantly enhancing audio choices for users and improving overall user experience.
- Convenient Access: The LG Radio+ app is available on LG Smart TVs running webOS 6.0 and above, allowing users to quickly access it via the Home launcher or Content Store, simplifying the discovery of new content and enhancing user convenience.
- Cross-Device Connectivity: Users can easily access LG Radio+ through the LG ThinQ® app, and in 2026, they will also be able to stream audio via the My button on xboom speakers, further improving accessibility and ease of use for audio content.
- User Interface Optimization: LG Radio+ features an intuitive interface that helps users navigate live radio stations, podcasts, and music playlists, combining iHeartRadio's recommendations and location-based station suggestions to enhance the audio entertainment experience.
See More
